marketing manager
Danone
Total years of experience :13 years, 4 Months
• Develop, manage and coordinate all marketing / promotional activities through monthly activity calendars to deliver market share & overall business objectives (Top line & Brand P&L)
• Lead the regional marketing strategy for Innovation brands, based on in depth market and competition analysis
• Implement and evaluate category plans to meet profit objectives, gathering competitive data from multiple sources including syndicated data (Nielsen, TNS)
• Analyze competition performance, market shares, share of voice & brand top of mind, developing plans to improve performance
• Lead A&P budget planning, tracking & deployment ensuring a yearly growth through planned marketing activities.
• Evaluate, plan & implement product development: horizontal/vertical line (variant/product) extension, SKU proliferation
• Plan & lead marketing strategies with focus on achieving defined business objectives and managing new product launches across GCC markets; tracking competitor activity, new ventures, new products & market shares
• Ensure alignment of trade marketing plans and programs with field sales needs and marketing initiatives; steering the expansion of trade channels through incentives and loyalty programs
• Develop creative briefs and media plans spanning across diff. mediums: TV, Print, Radio, out of home, digital, social media
• Develop and lead major social media and web campaigns within budget and scope of online growth objectives
• Led service package per country in terms of (Routes - MSL- Planogram) to ensure meeting commercial targets of Expiry reduction and Sales Revenue growth
• Cooperated with multiple functions by leveraging expertise and the relevant resources to help boosting sales performance
• Trained and couched the new sales associate by following ASD Dairy On-Job-Training guidance
• Established, developed and maintained business relationship with existing and prospective customers in the assigned territory
• Created and executed relevant customer-centric Trade Marketing and customer engagement strategies, driving commercial revenue growth
• Tracked and monitored competitor sales to evaluate brand performance through syndicated Data (Nielsen) and led counter activities accordingly
• Created monthly reports of activities tracking, Share of voice, shelf share vs competition to drew recommendations bases on results
• Managed in store trade activities and reported ROI to help improve efficiency in re-occurring activities
• Trained and supervised sales team for new product launches and product guide lines to make sure expected results are met
• Assigned sales KPI’s for sales team focusing on maintaining shelf shares, promo intensity and placement guidelines
• Monitored & controlled Trade Marketing spending and efficiently improved spending vs trade activities results
• Created elaborative product oriented portfolios that cater to the Horeca channel needs and support its growth
• Tracked internal
• Led a team of 7 Merchandisers, in terms of allocating targets & setting daily, weekly and monthly objectives for all Mars products
• Performed aligned marketing activities, promotional plans, merchandising and new item authorizations to ensure healthy business flow
• Managed the budget and led the allocation of the same according to activities that guarantee target achievement
• Conducted detailed analysis of trends and progress of brand shares, category sales, promotion evaluation and volume performance per outlet and customers assigned
• Regularly held meetings with account buyer and delivered effective selling presentations for business growth
• Communicated with store managers to discuss and resolve all issues, in terms of stock, expiry dates and spaces
• Planned and managed marketing activities to promote Samsung products and gain market share
• Managed all aspects of product marketing including product enhancements, competitive analysis, market forecast and product brand positioning
• Incorporated strategic differentiators levered on value propositions into innovative and detailed product requirements
• Defined and managed a comprehensive go-to-market strategy and plan that included positioning, launch strategy, public relations, sales support and partner material
• Coordinated with distributors and worked on marketing activities and promotions; examined the product market share and worked on leveraging a sustainable share growth
• Led the improvement of product equity through continuous strategic communication with consumers
- Responsible for Kiri Egypt, as well as Lavache Qui rit and Kiri in the Libyan market.
• Create marketing campaigns to move existing products and launch new products in Egypt and Libya
• Prepare and execute promotional campaigns for Egypt and Libya markets.
• Distribute 2011 marketing budget over the year activities.
• Retrieve market information from retail audit data, analyse it and act accordingly.
• Brief promotion agencies about the needed deliverables and handle the execution of promotions.
• Arrange T.V advertising spots with media agencies.
• Create concepts and test the need for new products to be launched in Egypt and Libya.
• Participate in field research to evaluate the customer relation with the brand.
• Participated in a training course in the fields of marketing, finance and nagement.
• Conducted a case study on solving critical management situations.
• Sold electrical gadgets for customers.
• Created daily sales invoices.
• Exposed to the maintenance processes of computer hardwares.
GPA 3.00 Major: communication and media arts Minor: Business administration
