Director of Client Services / Managing Director
Media Consulta
Total years of experience :27 years, 4 Months
International, integrated marketing communications firm with over 2000 individuals in 60 network offices. Account lead on client business for full service advertising agency leading development of strategic plans and communication initiatives. Provide strategic guidance to clients, identify and address consumer challenges and needs, define competitive set, market size/mapping and field force alignment. Develop marketing communication vision based on brand strategy and direction. Directs digital business, technology, and community engagement efforts via content management, Web design, social media, and strategic planning. Lead agency team from creative brief development, concept brainstorming, market research, and tactical execution to final presentation of all deliverables to client. Mine client markets for insights and provide solutions that enhance brand experiences. Measure creative and innovative trends that impact brand and corporate performance. Develop and execute global strategic marketing plans and budgets. Supervise growing account teams within five divisions (Digital, Advertising, Public Relations, Events, Production). Handle P&L in excess of $50million.
Manage overall integrated marketing efforts for international multi-platform corporation (over 5000 individuals and $10billion sales) based in Beijing. Develop and implement marketing strategies and programs including product launches, regional, national and international advertising and public relations, customer loyalty programs, market research, customer database, direct marketing, SEM/SEO, Social Media and Mobile Marketing.
• Head of Marketing Division, responsible for P&L of $30MM and media placement of $15MM, mentoring a strong department team (30+ individuals) and delivering a constant flow of innovative communications programs based on solid research and planning.
• Successfully re-branded corporation, increasing awareness by 3% and sales 8% in six months.
• Launched new online brand. Established complete brand profile. Increased revenues by 10% in one year.
• Re-built database to manage and expand all marketing efforts. Increased sales by 12% and customer retention by 9% overall.
• Implemented new Social Media / Mobile Media team to handle growing social media needs. Increased brand awareness by 8% within 6 months through use of QQ, Weibo, Kaishan, Twitter, Facebook, and blogs.
• Implemented CSR program, increasing awareness in 8 months by 2 %.
MANAGING DIRECTOR
IDEA Marketing Group (Houston, Miami, Zurich) 2003 - 2006
Independent integrated marketing communications firm dedicated to providing global marketing solutions various client with a team of 35 and billings of $30million. Supervise and mentor account teams skilled in all media vehicles. Lead, manage and direct overall client strategy, tactics and marketing plan development. Expanded agency network and client base. Handled all RFP/RFI requests, as well as new business development.
Clients: Actelion, Ann Taylor, Bank of Antigua, Bose, Caribbean Sun/Star Airlines, Connecticut Department of Tourism, Ethan Allen, Ford/New England, Home Depot Expo, Maiden Island Resort, Medtronics, ORACLE, PeopleSoft, Shakers Vodka, Stanford Financial Corporation, Stanford International Bank, Suisse International Bank/Zurich, Talbot's, Union Traders Corp.
• Managed company turnaround in under one year: supervising staff of 35+, P&L of $20MM+, media place of $30MM, and achieving new business wins of $2MM+ each year.
• Opened and supervised international network of affiliate offices in Caracas, Miami and Zurich increasing revenues by 15%.
• Strategic lead on all acquisition and retention programs for major financial organization including new product launches. On average achieved 62% retention rate for product line.
• Implemented new project management and billing system, reducing overhead by 25%.
• Created and lead global strategic and brand building program through cross-functional brand planning teams. Managed co-op opportunities between brands.
• Implemented e-commerce site for Ann Taylor on-line retail operation targeting youth market. Achieved a 22% response rate in first nine months of operation.
• Handled re-branding efforts of Bose electronic store chain in Boston region. Created special promotions and incentives, Created loyalty program. Increased traffic 7%.
• Developed re-branding program for Connecticut Department of Tourism, increasing tourist traffic within six months 7%.
Independent regional integrated marketing communications firm working with various regional and national accounts with a team of 75 and billings in excess of $25million. Provided overall strategic direction and execution of fully integrated marketing programs in various mass media. Managed and mentored planning and account divisions in both offices. Handled negotiations and new business.
Clients: ABD Insurance, Bose, Dirt Devil, Heritage Financial, Johnson & Johnson, Mercedes/ California, Meriwest Financial, Monster.com, NYC Department of Health, Oracle, PacifiCare Health, PeachTree Software, Save the Children, Six Flags, Talbot's, Toys R Us, Tylenol, United Way.
• Partner in national $55MM agency; profitably managed $15MM in agency services; mentored integrated team of 25; developed and maintained strong client relations that increased client billings an average of 15-20% based on cross-selling services.
• Created and managed Interactive Department, which increased revenues by 15% in first year.
• Launched new on-line financial product line for ABD Insurance, increasing revenues by 15%.
• Managed expansion of PeachTree Software throughout South, increasing market share 17%.
• Strategic lead on highly targeted Oracle B2B program launch, achieving 7% response.
• Created and managed integrated account planning team to provide more insightful understanding of consumer needs increasing account revenue 6%.
