Senior Digital Account Director
Belong Interactive
Total years of experience :16 years, 8 Months
• Provide strategic account direction to deliver high-quality e-business strategies, solutions, tools, and services to the client.
• Lead the development of integrated marketing plans across multiple channels (paid search, SEO, email, display, social, etc.) and interpret results from various analytics sources to ensure the client's goals are being met and identify areas for improvement.
• Lead the development projects.
• Partner with key accounts to increase their marketing effectiveness through their content, social, digital, and other marketing strategies. Turn strategy into integrated, thoughtful, well-coordinated ongoing programs that support our clients' growth.
• Conduct Client’s account PPC Marketing Campaigns using Facebook Ads, Remarketing, and Google Ads. Serve as the primary client contact and lead client communication as it relates to digital efforts.
• Manage web-based demand generation campaigns by collaborating with internal channels to develop brand consistency and best practices. Social Media and Google Advertising.
• Analyze and regularly report on client accounts with open lines of communication to our clients’ sales and marketing managers.
• Ensure the strategic and creative excellence of team outputs in response to client briefs.
• Maximize team output and efficiencies through coordinating team workflow, with responsibility for all teamwork in progress. Effectively delegate to team members and manage team workload.
• Mentor team members and develop their skillset in accordance with their individual goals and objectives and career path.
• Play a key role in the recruitment of new team members as and when required.
• Be actively involved in new business efforts from qualifying opportunities to leading pitch teams.
• Notable clients include: Meraas, Shamal, Philip Morris, Masdar, Majid Al Futtaim, Dubai Holding, Dubai Properties, and Nestle.
• Performed in-depth analysis of new large clients.
• Analyzed and assessed the effectiveness of all existing operations and current needs based on new technology and market competition.
• Contributed to service and procedure improvements; Coached and mentored account managers where necessary.
• Changed future division strategies in-season where needed and provided appropriate and timely direction to the cross-functional team in order to react quickly to customer and business trends.
• Shared industry knowledge and relay best practices to clients.
• Planned, recommended, and prepared digital marketing strategies for current and potential clients.
• Monitored active campaigns; Liaised with clients throughout active campaigns.
• Produced detailed performance reports (including rankings, web statistics, etc.); provided email marketing consultancy.
• Developed business plan and annual budget for e-commerce function.
Notable clients included: Lebanon (Yokohama, Ado, Adco Maritime, AUL, Le Studio, SSCC, Digitact, tartan, Phoenix Shipping, LG, Huawei, JSTE, Crepaway, Al-are Hotel, Nader Group), Egypt (Hyundai, Vodafone, JanSport, The Body Shop), GCC (Ontime, Education, Chili’s, Adama, Crepaway, Emeco, DIC, Munch Bakery, Dubai Jewellery Mega Store).
Responsible for global digital marketing roadmap (UK, Dubai, KSA, Jordan, Cyprus, China, Latin America).
• Increased website traffic and ranking by implementing proper keyword strategy and consistent on-page SEO.
• Planned, measured and reported performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identified trends and insights and optimized spend and performance based on the insights.
• Supervised global digital marketing campaigns. (Brand Awareness, Leads Generation, etc.…)
• Lead cross-discipline teams to complete a variety of digital marketing projects (including web development, search, and analytics).
• Measured ROI, KPIs, and prepared budget.
• I have liaised with the sales director to increase the client’s satisfaction through cohesive strategies.
• Managed and directed the software development department. Evaluated employee performance, set expectations and goals for the department and individual staff members, recruited, disciplined, and trained staff.
• Researched product development options and provided analysis for product direction.
• Provided project management and technical leadership for every aspect of software and website development.
• Prepared lifecycle for different projects inclusive of research, development, design, evaluation, testing, along with delivery to product management.
• Oversee global social media accounts.
• Forecast sales performance trends and act proactively to increase the company’s market
segment.
• Coached and motivated the digital marketing team to achieve goals.
• Stayed up to date with digital technology developments.
• Monitored competition and provided ideas to stand out.
• Developed, communicated, and implemented growth strategies and effective procedures.
• Represented and spoke for the company with clients, investors, and business partners and as part of the IPO roadshow process.
• Participated in general strategic planning as part of the executive committee.
• Led the operations in Lebanon and Mena region (UAE, KSA, and Kuwait)
• Attracted, recruited, and retained junior and senior employees as needed.
• I have promoted a culture of high performance that values mentoring, coaching, and developing talent.
• Elevated synergy throughout the organization by enhancing team building, company morale, collaboration, individual and team accountability, and empowerment of staff.
• Supervised and optimized Human Resources, Accounting, Social Media, Paid Media, and Design and Development departments.
• Worked closely with the CEO in planning, evaluating, and prioritizing projects, strengthening the organizational structure, and growing the business.
• Understood distribution channels and the impact or opportunities presented by changes in the industry, consumer trends, and dynamics.
• Evaluated and made improvements to existing customer service operations.
KEY ACCOMPLISHMENTS
• Increased Client’s annual profit.
• Restructured departments to meet the company's goals and operations.
• Changed legal documents to new enhanced formats (Offers, SLA, contracts, etc.)
• Achieved an increase in monthly sales.
• Set company’s social media and digital marketing strategies.
• Led, motivated, and supported a large team within a time-sensitive and demanding environment, including setup and implementation of career development plans for all direct reports and problem resolution.
• I have partnered with cross-functional support teams in improving the proprietary tools and systems.
• Worked closely with legal and safety departments to make sure activities remain compliant.
• Oversaw materials and inventory management.
• Managed the production, reimbursement and logistic teams.
• Conducted budget reviews and report cost plans to upper management.
• Managed Tri2 ERP Software (EdenRed product cycle software), and developed new applications (Billing, accounting, stock, client services).
• Supervised network infrastructure management. (Servers, switches, modems, routers, systems, firewalls, mail exchange server, VMware, VPN, etc.).
• Responsible for the EdenRed products cycle (Ticket Auto, Ticket Restaurant, Carte Auto, etc.).
• I have developed and managed (Tri2 Erp Software Development. (Delphi.net), Carte Auto Software Development. (C#), Carte Auto Pos Development, and Deployment).
KEY ACCOMPLISHMENT
• Launching of two loyalty cards (MyWay Card and Smile Card) under Hypco, as I was in charge for the coding phase, testing phase, card production phase and deployment phase.
• Launched two loyalty cards (MyWay Card and Smile Card) under Hypco, in charge of the coding phase, testing phase, card production phase, and deployment phase.
• I have launched the Edenred new website ((www.edenred.com.lb).
• I have restructured the logistic department (Production, Reimbursement, and Courier) in a way to provide more efficient productivity and put new strategies, vision, and goals.
• Apprehended high scores and credits from the Internal siege Audit (France Head Office).
• Analyzed department needs, identify vulnerabilities, and boost productivity, efficiency, and accuracy to inform business decisions.
• Ensured network components meet needs and worked together seamlessly, using the full range of capabilities, and stayed informed about new features and competitive solutions.
• Continuous analyses of the current process, technologies, and vendors to identify areas of improvement
• Prepared cost-benefits analysis reports when upgrades are necessary, continuously analyzing vendors to ensure they offer the best possible service and value for company needs
• Trained employees on both software and hardware, troubleshoot, and provide technical support when needed
• Developed and executed disaster procedures and maintain data backups.
• I have held business meetings with Clients/Suppliers/Companies (Local and overseas).
• Supervised Network troubleshooting, Firewall (Cyberoam), ISA server, Mail Exchange Server, Windows server 2003/2008.
• Performed installation of Pims (Profile Integrated Management System) accounting software within several sites (States) and made a link between the head office and the sites, import/export data, branching.
• I have conducted monthly Pims training for new accountants.
• Performed front-end and back-end development of the company's website using Adobe Flash CS5.5, ASP.NET, C#, LINQ, T-SQL, HTML, CSS, JavaScript, jQuery, BrightScript, and a customized CMS. (www.agvisionconstruction.com)
• Oversaw the development, standardization, and quality assurance of various software products.
• Created new machinery/Equipment system software in order to manage all the machines and equipment (C# + SQL server 2008, LINQ, T-SQL, ADO.Net).
• Led and managed the ITL project (Integrated Team Learning system).
• I succeeded in completing the ITL software and implemented it overall saves schools worldwide. The software includes exam generation system, exam preparation system, loading exam (Students seating and distribution, exams correction and grading), and student exam system. (C# + Sql2005)
• Transformed the student exam system to a web application where students can practice their exams online. (Asp.net/C# + Sql2005)
• Distributed pedagogic applications using MVC, Multi-tier, C#, Crystal Reports, and SQL Server.
• You are involved in the entire development lifecycle, from specification to maintenance.
• Adhered to ISO-9000 and CMMI Process Level 3.
• Member of the Exam Management System team, designing and developing projects that include Adaptive Diagnostic Testing, Exam Generation System, Integrated Testing and Learning, Integrated Learning and Testing, Language Acquisition, Math Acquisition, Failed Concepts, Homework Generation, Pacing Chart.