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Ronny Bittar, Sales Manager

Ronny Bittar

Sales Manager·Al Andalus Trading Establishment Company

Kuwait

Bachelor's degree, Bachelor of Science in Mechanical Engineering

Work experience

Total years of experience: 19 years, 1 months

Sales Manager

April 2025 - Present

Al Andalus Trading Establishment Company

Kuwait

April 2025 - Present

• Leading the sales and business development of Samsung VRF air conditioning systems in the Kuwait market.
• Managing client relationships with consultants, contractors, and key stakeholders to secure project specifications and orders.
• Overseeing technical selections, system design support, and proposal submissions.
• Collaborating with internal teams and suppliers to ensure timely order processing, stock planning, and project delivery.
• Analyzing market trends and developing strategies to increase market penetration and brand visibility.
• Guiding and mentoring the sales engineering team to enhance performance and technical competency.

Company industry:
Trading & Commodity Trading
Job role:
Engineering

Export Sales Manager

May 2014 - March 2025

Refrigeration Industries & Storage & Oil Services Co. (COOLEX)

Al Jahra, Kuwait

May 2014 - March 2025

• Designed and executed a robust export sales strategy, achieving a consistent 25% year-on-year increase in
international sales across the GCC region.
• Supervised a network of 15 international distributors (GCC Countries, Iraq, Pakistan, Nepal, Sudan, Egypt,
Kenya, Tunis, Syria and Jordan) delivering technical support, conducting training programs, and ensuring
alignment with company standards.
• Identified and cultivated partnerships with new distributors, contributing to substantial growth in untapped
markets.
• Oversaw end-to-end logistics for product shipments, ensuring timely and cost-efficient delivery while
maintaining compliance with international trade regulations.
• Prepared and managed export documentation, including contracts, shipping schedules, and compliance
certifications, streamlining operations and mitigating risks.
• Directed the marketing department, spearheading campaigns to enhance brand visibility, develop product
collateral, and optimize digital marketing strategies for global markets.
• Represented the company at over 50 international exhibitions and trade shows worldwide, fostering
relationships, showcasing products, and gaining insights into emerging market trends.
• Analyzed sales performance and market dynamics to refine forecasts, inform strategic decisions, and
implement tailored solutions to address market demands.

Company industry:
Manufacturing
Job role:
Sales

Sr. Sales Engineer

November 2011 - May 2014

Refrigeration Industries & Storage & Oil Services Co. (COOLEX)

Al Jahra, Kuwait

November 2011 - May 2014

• Successfully managed key international accounts, driving a 20% increase in sales revenue through strategic relationship building and client-focused solutions.
• Identified and developed new markets, actively participating in business opportunity proposals (BOP) for innovative product development and market entry.
• Negotiated pricing and contracts with key accounts, enhancing profitability and strengthening long-term client relationships.
• Responded promptly to client inquiries, providing custom HVAC solutions that met technical requirements.
• Collaborated with engineering and manufacturing teams to ensure seamless product delivery and adherence to project timelines.
• Followed up on quotations with technical support, engaged in commercial negotiations, and effectively convinced clients to place orders with the company.
• Ensured precise preparation of critical documents, including quotations, submittals, sales orders, and delivery forms, maintaining operational excellence.
• Established network of contacts, including consulting engineers, contractors, and property owners.
• Maintained proactive after-sales engagement, addressing client feedback and ensuring exceptional customer satisfaction and loyalty.

Company industry:
Manufacturing
Job role:
Sales

Sales Engineer

August 2009 - November 2011

Refrigeration Industries & Storage & Oil Services Co. (COOLEX)

Al Jahra, Kuwait

August 2009 - November 2011

• Developed and delivered technical presentations to effectively communicate the benefits and capabilities of our products and services to customers.
• Collaborated closely with customers and engineers to assess equipment needs, system requirements, and technical specifications.
• Partnered with the sales team to align customer requirements with optimal product solutions, providing comprehensive pre-sales and post-sales support.
• Proactively generated high-quality sales leads, followed up on initial contacts, and managed the complete sales cycle from securing orders to negotiating terms, ensuring on-time deliveries.
• Provided technical assistance and troubleshooting support for customers with installed products, offering recommendations for upgrades and alternative solutions to meet evolving needs.
• Collected and analyzed client feedback, using insights to refine sales strategies, enhance customer satisfaction, and identify new business opportunities.
• Identified areas for operational or technical improvements, effectively communicating these insights, along with proposed solutions, to senior management for action.
• Consistently met or exceeded sales targets and quotas through diligent planning, customer-focused
engagement, and market analysis.

Company industry:
Manufacturing
Job role:
Sales

Design Engineer

October 2008 - August 2009

Refrigeration Industries & Storage & Oil Services Co. (COOLEX)

Al Jahra, Kuwait

October 2008 - August 2009

• Led and managed medium-scale projects, ensuring customer satisfaction through the proper design and implementation of HVAC systems in accordance with ASHRAE standards.
• Analyzed architectural and civil drawings provided by sales teams to calculate required cooling capacities, considering client requirements, building orientation, and zoning to select appropriate units before quotation.
• Developed comprehensive Bills of Materials (BOM), detailing quantities of all materials required for installation activities, based on the final drawings approved by the client and submitted by the installation engineer.
• Prepared and presented design proposals for client discussions, including unit locations, duct routing, riser openings, and other system components, ensuring alignment with client needs and expectations.
• Collaborated directly with clients to secure approval for design proposals, and subsequently prepared duct routing diagrams for submission to draftsmen for development of final single-line diagrams.
• Coordinated with consultants and civil or architectural engineers, conducting site visits and facilitating the integration of HVAC designs with building structures.
• Reviewed and verified single-line diagrams created by draftsmen, ensuring accuracy in beam openings, duct sizes, CFM distribution, and overall system design.
• Managed scheduling and installation of wooden frames and other components according to client
specifications and site requirements.

Company industry:
Manufacturing
Job role:
Mechanical Engineering

Project Engineer – Aluminum Fabrication

June 2007 - October 2008

Shields Kuwait CO.

Kuwait

June 2007 - October 2008

• Evaluated project inquiries and contract documents, ensuring alignment with specifications.
• Performed calculations and created detailed drawings based on technical specifications.
• Collaborated closely with clients to understand and define project requirements.
• Managed the preparation of shop and as-built drawings.
• Monitored and controlled project costs, ensuring adherence to budget constraints and identifying
opportunities for cost optimization.
• Prepared and submitted detailed quotations, securing purchase orders and formal project agreements.
• Provided ongoing support during the production phase, offering regular status updates to clients and
ensuring timely project progression.
• Maintained proactive communication with clients post-delivery, addressing any concerns and ensuring complete satisfaction with the final product.

Company industry:
Manufacturing
Job role:
Mechanical Engineering

Education

Al Baath University

January 2006

January 2006

Bachelor's degree, Bachelor of Science in Mechanical Engineering

Syria

Skills

HVAC

Expert

Warranty

Expert

Factory

Expert

Max

Expert

Quoting

Expert

Oracle

Expert

INTERNATIONAL SALES

Expert

SALES

Expert

SALES ADMINISTRATION

Expert

REFRIGERATION

Expert

ALUMINUM

Expert

PRODUCTION PROCESS

Expert

CALCULATIONS

Expert

FABRICATION

Expert

AUTOCAD

Intermediate

COMMUNICATIONS

Intermediate

Photoshop

Expert

Microsoft Office software

Expert

AutoCAD (2D,3D)

Expert

3Ds Max

Expert

HVAC

Expert

Warranty

Expert

Factory

Expert

Max

Expert

Quoting

Expert

Languages

English

Expert

Arabic

Native Speaker

Spanish

Beginner

Memberships

Kuwait Society Engineering

Mechanical Engineer

February 2008

Training and Certifications

Training
Key Performance Indicators
Think Tank Strategists, Kuwait
Mar 2019
Essential Skills for Managers
British Council, Singapore
Jun 2018
Selling Through Distributors
The Tack International, London
Jun 2016
Finance for Non-Financial Managers
The Institute of Sales and Marketing, Dubai
Dec 2015
ISO 9001:2008 QMS Awareness Training
SGS Gulf Limited, Kuwait
Sep 2012
Professional Selling Skills
The Institute of Sales and Marketing, Dubai
Dec 2012