Rony  El Akoury, district manager

Rony El Akoury

district manager

Burberry

Location
Saudi Arabia - Jeddah
Education
Bachelor's degree, Business Management
Experience
17 years, 6 Months

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Work Experience

Total years of experience :17 years, 6 Months

district manager at Burberry
  • Saudi Arabia - Riyadh
  • My current job since June 2019
Operations Director at Al Rubaiyat Luxury
  • Saudi Arabia - Jeddah
  • February 2016 to April 2019

Key Responsibilities: (continued)

Human Capital Management
• Supervise development & implementation of strategic training & organization development plan to achieve personal & professional goals of company employees along with the organization’s needs
• Organize, coach, mentor & motivate multicultural workforce promoting teamwork & create a result-driven work environment
• Conduct formal & informal performance reviews, provide feedback & counseling identify development needs & ensure fulfillment to enhance overall efficiency & productivity
• Facilitate delivery of all retail learning programs including those for managers & sales associates in close coordination with learning department/HR
• Coordinate & monitor the company’s recruitment process ensuring hiring of Saudi nationals to meet objectives of the company’s Saudization program
• Work with the HR department to identify risks related to personnel & mitigate them through effective succession planning, development of internal resources and/or recruitment of external talent
• Deal with all issues impacting labor stability in the organization ensuring identification & mitigation of root causes through effective corrective & preventive action plans
• Administer the HR plan & budget for the VP buying team, plan & optimize payroll to meet seasonal & regular operational needs with best ROI

Retail Operations Management
• Formulate & implement operational plans to ensure optimum allocation, mobilization & utilization of all assets & resources
• Establish key performance indicators (KPI), set targets & supervise ongoing operations ensuring effective execution of sales strategies & plans to maximize the area’s sales, revenue & profitability
• Monitor all operations & perform regular audits & inspections to ensure consistent compliance with approved company policies & procedures
• Establish minimum standards for service delivery including the criteria for moments of truth (MOT) assuring delivery of exceptional customer experience
• Evaluate all aspects of customer relations, customer service & support to identify shortfalls in service delivery quality & implement effective corrective action plans
• Lead, direct & coach the team ensuring maintenance of standards to achieve the company’s vision for delivering world-class service to customers
• Participate in establishing critical service metrics & define & communicate to staff their roles in achieving predefined service standards
• Monitor service standards across the company’s outlets & implement improvement plans including enhancement of processes & development of people
• Ensure prompt investigation of all customer complaints, identification of root causes, resolution of issues & implementation of effective remedial measures
• Coach regional/area managers to build professional team management capabilities for dealing with business development & customer service programs
• Identify & evaluate opportunities for the introduction of new services & produce appropriate business proposals for management consideration
• Coordinate all aspects of visual merchandizing (VM) related to window & in-store displays to maximize visual impact, train staff in product presentation & service & monitor maintenance of standards
• Coordinate with managers of VM & VP buying teams in executing the approved promotional timetable ensuring availability of all POS promotional collaterals & smooth campaign rollout & execution
• Supervise back of the house operations across all areas ensuring compliance with processes & policies to maintain applicable standards
• Monitor performance & availability of various product lines & support the VP buying team in providing an optimum assortment to meet business goals
• Establish plans to reduce stock loss & markdown/wastage across regions & support managers in identifying root causes contributing to the issue & implementation of effective corrective action plans

Senior Buyer and Distribution Manager at Al Mana Luxury
  • Qatar - Doha
  • February 2011 to March 2016

Profile: Al Mana is a conglomerate operating over 55 companies in 8 countries. In the retail sector the group covers most areas including luxury goods, beauty, fashion, home interiors, watches and jewelry. https://almana.com/

Designation Chronology:
• February 2011 - March 2016: Senior Buyer and Distribution Manager
• February 2009 - February 2011: Store Manager - Emporio Armani, Doha Qatar

Highlights:
• Contributed to the opening of new stores -
Emporio Armani at Pearl Qatar Doha (February 2009);
Armani Jeans Accessories at Fifty One East department store Doha (March 2013)
Dior Homme concession with Al Mana as business partner at Fifty One East department store Doha (June 2015)

Key Responsibilities:
Senior Buyer and Distribution Manager
• Managed buying for several renowned international brands - Giorgio Armani, Emporio Armani, Armani Collezioni, Armani Jeans, EA7, Loro Piana, Stella McCartney, Casadei, Giuseppe Zanotti Design, Sergio Rossi, Trussardi, Guess Jeans, Guess by Marciano and Dior Homme.
• Collaborated with the marketing team and enabled provision of the most competitive offers in the market to drive sales across brands and product categories.
Product Development
• Established and executed strategic buying plans for each product category assuring optimum range cohesion aligned to agreed sales, margin and delivery standards while accounting for market forces like prices and consumer trends.
• Delivered a product assortment on the sales floor conforming to the company’s brand essence motivating the retail team and inspiring customers.
Merchandizing and Supply Chain Management
• Developed and owned the overall ranging strategy deploying effective range control process and price architecture ensuring product selections met consumer expectations and were aligned to sales and margin targets.
• Established margin management process to ensure that selected range and price architecture delivered predefined percentage and cash margins.
• Worked closely with stores, marketing, suppliers and distribution in planning and executing range changes including new product launches, stock clearance sales, liquidating overstocks and implementing new floor rang stocks.
• Monitored product and range performance and identified best and worst sellers and implemented agreed action plans to optimize performance.
• Coordinated with trading teams and developed future promotional strategy ensuring effective planning of all events facilitating delivery of sales and margin targets and analyzed results of campaigns for identifying opportunities for improvement.
• Developed and presented budgets, sales forecasts and figures for new ranges in order to achieve all sales and financial objectives.
• Managed and controlled inbound stocks agreeing on forecasts and working with suppliers for prompt and satisfactory resolution of supply chain problems. Maintained commitment levels on stock lines to meet range and promotional objectives.
• Synchronized the process of inbound and outbound stock movements in coordination with the logistics team ensuring uninterrupted product deliveries to outlets.
• Enabled best sellers in reaching their full potential through optimization of all factors including price points, styles and colors while minimizing slow movers through discounts, price reductions and/or promotions.
• Managed and led a merchandizing team which assisted marketing in developing and executing visual merchandizing plans for attracting customer attention and drive up sales.

Store Manager – Emporio Armani at Al Mana Luxury
  • Qatar - Doha
  • February 2009 to February 2011
Assistant Manager at Zara Home, Azadea Group
  • Lebanon - Beirut
  • October 2006 to January 2009

Education

Bachelor's degree, Business Management
  • at University of Southampton
  • June 2016

Bayt Tests

IQ Test
IQ Test
Score 93%

Specialties & Skills

Management
Business Development
Procurement
Analytics and Financials
Teambuilding and Leadership
Business Development
Customer Insights Management
Advertising and Promotions
Multi-channel Retail
Brand Management
Distribution Management
Sourcing and Procurement
Merchandizing
Budgets and Cost Controls
Human Capital Management
Negotiation and Deal Closing
Stakeholder Relations
Mono and Multi-brand Stores
Performance Management
Lifestyle and Luxury Retail
Operations Management

Languages

Arabic
Native Speaker
French
Expert
English
Expert
Italian
Beginner

Hobbies

  • Swimming
  • Shopping
  • Culture
  • Travel