Commercial Support Officer
Emirates Holidays
Total years of experience :15 years, 8 Months
• To plan, supervise and control the delivery of customer focused and commercially astute promotional and marketing support to DLM business units to ensure they maintain a leading edge within the industry
• Ensure delivery of price promotion communication to trade and corporate audiences supporting key routes as required throughout the year
• Generate an annual activity plan for the DLM brands, including management of the allocated budgets and provide timely feedback to the line/business managers. This includes tracking and reporting on production, delivery times, historical costs, collateral utilisation and distribution
• Administer and maintain the production plan by liaising with the Commercial Support Manager
• Collate information and produce or direct production of the required briefs which meet deadlines and standards as defined by Corporate Communications and deliver back within the time frames
• Provide comprehensive support in the development of communications briefs that are submitted to Corporate Communications. Review and 'sign-off' the creative and production output ensuring that they meet the brief and required standard
• Support the diligent adherence to brand guidelines set by the Emirates Group/Corporate Communications in executing communications activities
• Support all DLM B2C events, from planning, briefing to execution
• Create mechanisms and benchmark criteria to track and evaluate the effectiveness of each event or promotion and prepare post-event reports. Implement improvements as required
As Marketing Manager I had sole responsibility for the day to day running of the marketing department, for Liverpool's leading award-winning visitor attraction, The Beatles Story.
• Creating and implementing marketing strategies and promotional campaigns
• To manage and deliver all marketing activity within an agreed budget
• Coordinating special events including product launches and a Guinness World Record Attempt
• Project manage the production of all marketing collateral including leaflets, maps, brochures etc.
• Maintain and manage collateral including content updates and stock management
• Develop creative direction for Beatles Story advertising initiatives
• Manage print and electronic advertising including media planning, advertisement results
• Implement monitoring methods to evaluate effectiveness of marketing activity
• Oversee web content ensuring accuracy and quality of information
• Plan and coordinate use of SEO and social media including facebook and twitter
• Full management, co-ordination and representation at international and domestic trade exhibitions
• Using existing research to help inform the direction of future campaigns
• Proactively establish and maintain effective working team relationships with other areas of the business as well as with the public, press, stakeholders, partners and suppliers
• Plan and supervise arrangements for familiarisation visits and Press visits
As Marketing Coordinator, I worked closely with the Marketing Manager to support the delivery of all marketing activity for the Mall.
• Deliver campaign print and promotions activity including all stages of planning and production including radio, television and press advertising, POS, in-store leaflets and magazine inserts
• Planning, production and promotion of a new customer loyalty scheme
• Maintaining awareness of market trends in the retail industry, understanding forthcoming customer initiatives and monitoring what local competitors are doing
• Production and implementation of Mall events ensuring high standards of quality and health and safety
• Identifying and generating new business opportunities with existing and new contacts
• Attendance at Travel Trade Shows to promote the Mall as a leading tourist destination
• Database management, keeping CRM system updated with details of clients, suppliers and leads
• Production of e-newsletters and evaluation of online performance using Google Analytics
• To achieve frequent, timely and positive media coverage across all available media
• Content management for website and social media channels
MARKETING ASSISTANT: Marketing Manchester, UK October 2008-October 2010
Marketing Manchester is the agency charged with promoting Manchester on a national and international stage. They aim to develop the city-region into a leading leisure, learning and business destination.
• Planning, co-ordination and implementation of various online and offline marketing campaigns for the domestic leisure market focusing on key markets such as Groups and Travel Trade
• Deliver campaign print and promotions activity including all stages of planning and production
• Plan and supervise arrangements for travel trade familiarisation visits
• Representation at international and domestic trade exhibitions
• Proofreading for marketing and communications materials
• Production of monthly and quarterly reports for stakeholders
Modules completed and passed: Marketing; Human Resource Management; Organisational Behaviour; Quality Management; Event Management; Strategic Management.
One year university placement with the Marriott Group: Areas of hotel operation included Events; F&B; Front Desk; Sales.
A-Levels; Spanish, French, Physical Education, General Studies GCSEs: English Literature, English Language, Dual Science, Maths, Physical Education, Religious Studies, Spanish, French, General Studies.