Roshan Picardo

Distributor for leading global brands of Tableware like Luminarc, Arcoroc, Bodum, Regent, WNK and Vintia.

Achievements
● Instrumental in establishing more than 20 outlets of new accounts like Pan Emirates, Homes R Us, Emax, Sharaf, Maya Lals & Union Co-operative in the Company.
● Increased the revenue of the company from 32 million AED to a value of 35 million AED (10%) per annum.

Key Responsibilities
● Managed new and existing accounts and developed them to their full potential to ensure consistent revenues.
● Analyzed budget/forecast/actual sales/trends/regular sales & promotion results.
● Monitored competitive activity and market conditions and provided feedback to Directors & Senior Managers regarding pricing and new products trending to ensure that the Company kept and enhanced its competitive advantage.
● Monitored key accounts stock level & sell out on weekly basis to avoid any dead stock & maintain healthy stock level and sales at their side.
● Orchestrated the sales team and retail outlets in terms of pricing & implementation of seasonal / festive promotions to be successfully carried out throughout all the retail outlets across UAE.
● Coordinated with the warehouse, sales team, merchandisers & retail outlets and ensured smooth flow of operations with regard to receiving of orders and deliveries being carried out.
● Instituted proper merchandise of product categories throughout all the retail outlets across UAE.
● Partnered with the principles in developing marketing strategies for all key accounts.

Achievements
● Orchestrated the store (Dubai Festival City) to achieve annual sales of 150 million AED per annum to a budget of 144 million AED.
● Improved the Customer Satisfaction Index report from 7.5 to 9 out of 10.
● Partnered alongside the management team to set up and establish new stores (Al-Ghurair and Dubai Mall).

Key Responsibilities
● Achieved budgeted sales of the store (144 million AED per annum).
● Ensured in all areas of operation the highest standards of customer service were achieved and expected as the norms.
● Maintained the brand integrity through retail display standards.
● Provided full support to the HR Manager and ensured that all employees are fully trained and developed to a required standard to ensure effective staffing and the levels of internal and external customer service are maintained.
● Implemented and maintained compliance with company policies and procedures through delegation and supervision.
● Monitored and evaluated the mystery shopper program and used the feedback to develop staff and constantly deliver the highest standards of customer satisfaction.
● Executed marketing activities in the store in conjunction with the marketing calendar of the business.

Achievements
● Achieved 100 % accuracy in terms of annual inventory.
● Increased outbound service level to 100% by suggesting the revision of inbound containers schedule.

Key Responsibilities
● Analyzed data to monitor performance and plan improvements & demand.
● Allocated and managed staff resources according to operational needs.
● Implemented health and safety procedures.
● Managed staff training & issues.
● Managed the overall responsibility of the daily inbound and outbound operations consisting of Apparel, Chilled, Ambient and Frozen products.

Achievements
● The Outlet (Flints) was awarded the best outlet by the Department of Tourism and Commerce Marketing in terms of service provided to customers.

Key Responsibilities
● Communicated service needs to chefs and stewards throughout functions.
● Ensured banquet rooms, restaurants, and coffee shops were ready for service.
● Inspected the cleanliness and presentation of all chinaware, glassware, and silverware prior to use.
● Implemented and maintained compliance with company policies and procedures through delegation and supervision.
● Developed and maintained positive working relationship with staff, and listened / responded appropriately to their concerns.