roshni thomas, Retail Fashion & Lifestyle Marketing Executive

roshni thomas

Retail Fashion & Lifestyle Marketing Executive

M. H. Alshaya Co

Location
Kuwait - Al Farawaniyah
Education
Master's degree, Clinical Pharmacy
Experience
0 years, 0 Months

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Work Experience

Total years of experience :0 years, 0 Months

Retail Fashion & Lifestyle Marketing Executive at M. H. Alshaya Co
  • Kuwait - Al Kuwait
  • My current job since October 2011

◼ Strategize, develop, execute and manage 360° marketing campaignsin close liaison with host brands, mall
managements, government relations, etc.
◼ Achieved business goals during competitive trading seasons with an ROI of KD 229K (versus a spend of KD
11K)
◼ Create written and visual content, execute digital campaigns and post campaign analysis for Brands’ Social
Media to create brand awareness, recruit new followers and drive offline sales
◼ Community management for brands’ social media pages (Facebook, Instagram), creating a 95% response
rate within 2 hours
◼ Effectively plan and execute

Marketing Executive at InterContinental Hotels Group
  • Kuwait - Al Farawaniyah
  • April 2007 to July 2011

◼ Initiated and drove innovative marketing campaigns to drive footfall and sales of the hotel’s amenities
◼ Achieved 20% increase in footfall and restaurant sales in a month through the first ever Women Oriented
Campaign for the Hospitality Industry in Kuwait
◼ Prepared press releases of hotel activities and key events for publications
◼ Key contribution towards establishing Crowne Plaza Kuwait as the IHG hotel with strongest

Education

Master's degree, Clinical Pharmacy
  • at SRIHER
  • March 2005

courses: SRIHER Master of Pharmacy (Pharmacy Practice) Chennai, India

Bachelor's degree, Chemistry And Pharmacy
  • at SARPC
  • December 2002

High school or equivalent,
  • at SARPC
  • January 1998

courses: ICSK 12th & 10th Salmiya, Kuwait

Specialties & Skills

Social Media Marketing
Event Management
Marketing ROI
Annual Budgets
BUDGETING
MARKETING
PRESS RELEASES
PUBLICITY
ADVERTISING
COMPETITIVE
CONTENT MANAGEMENT
DATABASE ADMINISTRATION
E-COMMERCE

Languages

English
Expert
Hindi
Intermediate
Malayalam
Intermediate
Arabic
Intermediate

Hobbies

  • Reading, Travel, Hanging out