Rouba Mounzer, Associate Account Manager

Rouba Mounzer

Associate Account Manager

Memac Ogilvy

Location
United Arab Emirates - Dubai
Education
Master's degree, Journalism and Communication Studies
Experience
9 years, 6 Months

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Work Experience

Total years of experience :9 years, 6 Months

Associate Account Manager at Memac Ogilvy
  • United Arab Emirates - Dubai
  • My current job since September 2022
Senior PR executive at PHD Media
  • Lebanon - Beirut
  • September 2018 to September 2022

- Managing and Analyzing Social Media and PR campaigns for LG, Huawei, Arla Foods, Pizza Hut, KFC, IDM, Oppo, Americana Group and others.

- Account Lead on LG Levant:
• Acting as the main point of contact in all matters relating to LG's concerns and needs.
• Staying on top of the account and making sure the client’s needs are being met within their budget.
• Generating daily, weekly and monthly progress reports.
• Forming key relationships with influencers across the social media platforms
• Monitoring, tracking, analyzing and reporting on social media platforms performance using tools such as Google Analytics and Facebook insights.
• Analyzing competitor activity.
• Regularly liaising with clients via telephone, email, conference calls or face-to-face.
• Writing, translating and publishing articles in Media outlets.
• Brainstorming and implementing event plans and concepts: Finding and booking venues, liaising with clients and suppliers, handling logistics, managing budgets and invoicing, managing risk and presenting post-event reports.

- Translating all types of documents from English to Arabic, including articles, contracts, SEO documents, etc. to LG, Huawei, Audi, Saudi Embassy, STA, Arla, Americana Group and others.

- Writing and optimizing product descriptions for e-commerce on Amazon, Carrefour, Lulu Hypermarket, Panda, Danube, Al Othaim, Tamimi Markets, Instashop, El Grocer, Nana, Amazon, Souq, and Noon.

Investigative Journalist at Al Joumhouria” Newspaper
  • Lebanon - Beirut
  • November 2015 to September 2018

- Writing daily articles covering political and security affairs.
- Conducting systematic, in-depth, original research to uncover evidence or demystify secrets and unanswered questions.

Journalist - PR Executive at Union of Arab Banks – Clemenceau, Lebanon
  • August 2015 to October 2015

Preparing all the content of interviews.
• Conducting interviews.
• Preparing and writing Press Releases.

Economist Writer at Addiyar” Newspaper
  • Lebanon
  • February 2015 to May 2015

Writing daily articles covering the local financial and
tourism sector.
“Bimawdou3ieh” TV Show - MTV Naccache, Lebanon

News editor at National News Agency
  • Lebanon
  • April 2014 to May 2014

Determining which news stories is published on the
website and ensuring the accuracy and objectivity of the
articles and headlines.

Assistant producer at Kelmetna Kelme” TV Show – MTV
  • Lebanon
  • August 2013 to October 2013

Behind the scenes planning and control of all
Broadcasted content.

Education

Master's degree, Journalism and Communication Studies
  • at Lebanese University
  • June 2018
Bachelor's degree, Journalism
  • at Lebanese University
  • June 2014

High school or equivalent, Ain Najm
  • at Lebanese University
  • June 2011

Lebanese Baccalaureate ES.

Specialties & Skills

Writing
Social Media
Coaching
Negotiation
Communicator
CONTENT MANAGEMENT
RESEARCH
SHELL SCRIPTING
TELEVISION
WRITING
PRESS RELEASES

Social Profiles

Languages

Arabic
Expert
English
Expert
French
Expert

Hobbies

  • Dancing
  • Blogging
  • Hosting events