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Rouba Mounzer, Associate Account Manager

Rouba Mounzer

Associate Account Manager·Memac Ogilvy

United Arab Emirates

Master's degree, Journalism and Communication Studies

Work experience

Total years of experience: 11 years, 7 months

Associate Account Manager

September 2022 - Present

Memac Ogilvy

Dubai, United Arab Emirates

September 2022 - Present

Company industry:
Public Relations (PR)
Job role:
Marketing and PR

Senior PR executive

September 2018 - September 2022

PHD Media

Beirut, Lebanon

September 2018 - September 2022

- Managing and Analyzing Social Media and PR campaigns for LG, Huawei, Arla Foods, Pizza Hut, KFC, IDM, Oppo, Americana Group and others.

- Account Lead on LG Levant:
• Acting as the main point of contact in all matters relating to LG's concerns and needs.
• Staying on top of the account and making sure the client’s needs are being met within their budget.
• Generating daily, weekly and monthly progress reports.
• Forming key relationships with influencers across the social media platforms
• Monitoring, tracking, analyzing and reporting on social media platforms performance using tools such as Google Analytics and Facebook insights.
• Analyzing competitor activity.
• Regularly liaising with clients via telephone, email, conference calls or face-to-face.
• Writing, translating and publishing articles in Media outlets.
• Brainstorming and implementing event plans and concepts: Finding and booking venues, liaising with clients and suppliers, handling logistics, managing budgets and invoicing, managing risk and presenting post-event reports.

- Translating all types of documents from English to Arabic, including articles, contracts, SEO documents, etc. to LG, Huawei, Audi, Saudi Embassy, STA, Arla, Americana Group and others.

- Writing and optimizing product descriptions for e-commerce on Amazon, Carrefour, Lulu Hypermarket, Panda, Danube, Al Othaim, Tamimi Markets, Instashop, El Grocer, Nana, Amazon, Souq, and Noon.

Company industry:
Advertising
Job role:
Marketing and PR

Investigative Journalist

November 2015 - September 2018

Al Joumhouria” Newspaper

Beirut, Lebanon

November 2015 - September 2018

- Writing daily articles covering political and security affairs.
- Conducting systematic, in-depth, original research to uncover evidence or demystify secrets and unanswered questions.

Company industry:
Journalism
Job role:
Writing and Journalism

Journalist - PR Executive

August 2015 - October 2015

Union of Arab Banks – Clemenceau, Lebanon

August 2015 - October 2015

Preparing all the content of interviews.
• Conducting interviews.
• Preparing and writing Press Releases.

Job role:
Other

Economist Writer

February 2015 - May 2015

Addiyar” Newspaper

Lebanon

February 2015 - May 2015

Writing daily articles covering the local financial and
tourism sector.
“Bimawdou3ieh” TV Show - MTV Naccache, Lebanon

Company industry:
Journalism
Job role:
Research and Development

News editor

April 2014 - May 2014

National News Agency

Lebanon

April 2014 - May 2014

Determining which news stories is published on the
website and ensuring the accuracy and objectivity of the
articles and headlines.

Company industry:
Journalism
Job role:
Writing and Journalism

Assistant producer

August 2013 - October 2013

Kelmetna Kelme” TV Show – MTV

Lebanon

August 2013 - October 2013

Behind the scenes planning and control of all
Broadcasted content.

Job role:
Design, Creative, and Arts

Education

Lebanese University

June 2018

June 2018

Master's degree, Journalism and Communication Studies

Lebanon

GPA (point): 14 out of 20

GPA (point): 14 out of 20

Lebanese University

June 2014

June 2014

Bachelor's degree, Journalism

Lebanon

GPA (point): 12 out of 20

GPA (point): 12 out of 20

Lebanese University

June 2011

June 2011

High school or equivalent, Ain Najm

Lebanon

GPA (point): 12 out of 20

GPA (point): 12 out of 20

Lebanese Baccalaureate ES.

Skills

Writing
Expert
Writing
Expert
Social Media
Expert
Social Media
Expert
Coaching
Expert
Coaching
Expert
Negotiation
Expert
Negotiation
Expert
Communicator
Expert
Communicator
Expert
CONTENT MANAGEMENT
Expert
CONTENT MANAGEMENT
Expert
RESEARCH
Expert
RESEARCH
Expert
SHELL SCRIPTING
Expert
SHELL SCRIPTING
Expert
TELEVISION
Expert
TELEVISION
Expert
WRITING
Expert
WRITING
Expert
PRESS RELEASES
Expert
PRESS RELEASES
Expert
Writing
Expert
Writing
Expert
Social Media
Expert
Social Media
Expert
Coaching
Expert
Coaching
Expert
Negotiation
Expert
Negotiation
Expert
Communicator
Expert
Communicator
Expert

Social profiles

Languages

Arabic
Expert
English
Expert
French
Expert

Hobbies

  • Dancing
  • Blogging
  • Hosting events