Campaign Manager
Intellenet
Total years of experience :16 years, 11 Months
Handling 5 accounts per week for Googles SMB and LCS Clients. Providing them the results as per the SLA's set by the Client. End to End management of Adwords accounts including creation, management, reporting and analysis of the campaigns.
Managed a team of 20 PPC specialists and effectively delivering as per the SLA’s. Created, managed and launched multi-million dollar campaigns for LCS clients like HCL, Microsoft, e-bay, Amazon etc. Created and developed reports for campaigns to analyze the trending and behavior of Ads.
Trained and transitioned successfully a new process of Double Click Rich Media (QAS) and handled with a quality of 99.9% for a team of 20 quality analysts.
Developed advertising strategies with Google Managers and new standards for Google’s Ads Review team. Worked with LCS customers for Google’s Campaign Implementation team for 15 months, which includes creation and implementation of campaigns, Ad groups, Ads and the strategies behind it.
Creating, managing and developing new advertising strategies, campaigns launch and conversions for Technical support domain.
Supporting, maintaining and updating the social media activity’s calendar, and communicate updates initially to the required Brand teams and Department Built and maintain the brand Social Media content distribution network
Lead a team of 40 people to ensure timely delivery with 100% adherence to company policies and guidelines.
Developed different marketing strategies by targeting the right audience using analytical tools like Google Analytics, Webmaster, Keyword Planner and Display planner.
PPC Implementation, Use of Google Adwords, Competitor & Campaign Analysis
Ability to build value proposition on building traffic, leads and sales.
Driving organic search traffic to our business website, thereby reducing the cost of PPC campaigns.
Barclays Shared Services (India) Pvt. Ltd, Noida (Nov '2010 - May '2012)
BSS started operations in 2007. In just five years it has grown significantly and now employs over 7000 people across three sites, handling a wide range of processes for businesses across Barclays. BSS is a ISO 27001 certified organization.
Senior Executive (Operations)
Key Responsibilities: ➢ Operations & Process Improvement management with focus on End customer, client & stakeholders.
➢ Responsible for driving process improvement initiatives
➢ Effective collection of data by accurately collecting, auditing, processing, presenting and forecasting.
➢ Facilitate coordination and liaison with customers, business teams, various support functions/departments in India and Africa to facilitate service delivery with Operations.
➢ Prepare admin related report like Attrition, Attendance, Absenteeism, Production hours & P4P reports.
Infin Solutions Pvt. Ltd, Srinagar, J&K (Dec '2009 - Sep '2010)
Infin Solutions (P) Limited is a strategic business associate and business outsourcing partner for companies across India offering integrated and end to end solutions.
Process Manager (Operations)
Key Responsibilities: ➢ Age Analysis & Root Cause Analysis for the workflow and providing information to the onshore team for Process reporting
➢ Organize meeting to discuss current reports, identify action plans and forecast future developments.
➢ Responsible for driving Process Improvement Initiative
➢ Investigate discrepancies and work closely with IS/Operations department to solve data quality issues
➢ Creating & Maintaining SOPs for various work threads and ensuring their periodic review
➢ SPOC for tracking, reviewing & prioritizing faults
Onicra Credit Rating Agency of India Ltd, J&K (June '2005 -May '2008)
Team Leader (Operations)
Key Responsibilities: ➢ Increase the morale and coordination of the team to synthesize the whole process.
➢ Auditing of sales with 100% effective rate.
➢ Providing 100% Service Assurance to the Clients and providing the Daily Activation Report to the Clients with respect to TAT.
➢ Handling team with minimal NCNS. Taking Internal and External Audits to for better production and to meet quality standards.
➢ Taking care of all the internal & external Escalations through proper mode of communication.
➢ Building customer relationships to get repeated business.
➢ Weekly Report analysis with continuous feedbacks to the team about the process improvements, challenges and performances.
Bachelor's in Science with Mathematics and Physics as major subjects