Rowaida Al Qaissi, Business Development Manger

Rowaida Al Qaissi

Business Development Manger

Alissar Flowers

Location
Jordan - Amman
Education
Bachelor's degree, Cultural Resources and Museum Management
Experience
11 years, 2 Months

Share My Profile

Block User


Work Experience

Total years of experience :11 years, 2 Months

Business Development Manger at Alissar Flowers
  • Jordan - Amman
  • September 2014 to March 2016

-Establishment of new business in emerging markets including but not limited to UAE, Bahrain, Kuwait…etc.
-Maintenance of the firm’s business relations with customers, and ensuring satisfaction by coordinating with the operational teams in different countries.
-Design and develop the sales and marketing plans that span over the firm’s targeted markets within the hospitality and events’ planning industry in specific and the corporate world in general.
-Found new branches for Alissar in the Middle East including staffing, budgeting, and planning. Most recent was the founding of a new station in Bahrain and Kuwait.

Senior Marketing Executive at Emaar International Jordan
  • Jordan - Amman
  • May 2009 to June 2014

May '09 - Aug '11
Emaar International Jordan: Senior Marketing Executive
• Design, coordinate and implement an integrated marketing strategy so that it is aligned with the long-term strategic objectives of Emaar Marketing Department.
• Prepare and gain agreement to marketing plans and budgets to assist in meeting the departmental targets.
• Design, coordinate and implement brand marketing plans to enhance customer satisfaction and maximize profitable sales from each customer type.
• Explore and develop new opportunities including new concepts or services to serve customer relationships and generate revenue growth.
• Manage a system of measuring and reporting Marketing Department KPI's to ensure agreed objectives are achieved.
• Develop and contribute to determination of the optimal product characteristics that will appeal to the target markets.
• Communicate and enforce standards and guidelines for all brand communications to ensure consistency and maximum level of quality.
• Utilize a competitive intelligence system to maximize marketplace advantages and minimize potential weaknesses.
• Motivate and develop staff to ensure that performance is measured and training needs recommended.
• Coordinate all ATL and BTL communications activities.
• Coordinate with HQs in Dubai to maintain brand's guidelines.
• Coordinate with other internal departments to deliver each department's requirements (ATL and BTL)
• Play as main contact for communication agencies (Media and PR)
• Conduct post evaluation for communication activities, through internal reviews and ROI analysis.


Marketing and Client Care Executive
Marketing Duties: • Reporting directly to the Sales and Marketing Director
• Handling all ATL, BTL and online communications activities
• Coordination with HQs in Dubai to maintain brand's guidelines
• Coordinating internally to deliver each department requirements (ATL and BTL and online)
• Main contact with communications agencies (Media and PR)
• Post evaluation for communication activities, through internal reviews and ROI analysis
Client care duties: • Aftersales services
• Internal coordination to deliver clients requirements
• Coordination with HQs in Dubai to maintain consistency in service levels.

Sales Executive at Assigned for SAMARAH Dead Sea Resort
  • March 2007 to May 2009

Mar '07 - May '09
Sales Executive
• Assigned for SAMARAH Dead Sea Resort as Sales Executive which is the first project for Emaar in Jordan
• Support sales for Regional Office of Emaar International like Syria, Turkey and Lebanon.
• Support for Marketing Department as research and representative at exhibitions

Administrative Assistant at Bonyan International Group
  • Jordan - Amman
  • November 2005 to March 2007

Nov '05 - Mar '07
Bonyan International Group: Administrative Assistant
• Setting rules and following their implementation process
• Dealing with suppliers for different offers and conduct proper follow up • Evaluate all proposals from suppliers and place order and close agreement.
• Assist and follow up on daily HR processes and implementation of HR issues and policies
• Handling Social Security and Tax department tasks
• Handling insurance issues and employees files
• Handling guest relations & PR
• Assist in event in event coordination
• Handle press relations and coordinate press conferences and press relations

Sales Representative at Bonyan International Group
  • India
  • February 2005 to September 2005

Feb '05 - Sep '05
Mango: Sales Representative
• Taking care of daily sales operations
• Preparing and follow up daily sales and cash reports

Sales Agent at Summer Job
  • June 2000 to August 2000

Summer Job
Jun '00 - Aug '00 Stradivarius: Sales Agent Product sales in charge (preparing all reports concerning the products) Summer Job

Education

Bachelor's degree, Cultural Resources and Museum Management
  • at The Hashemite University
  • August 2005

Specialties & Skills

Interior Design
Private Events
Marketing
AND MARKETING
BRAND MARKETING
BUDGETS
CLIENTS
MARKETING
MARKETING DEPARTMENT
MARKETING STRATEGY

Languages

Arabic
Expert
English
Expert