Roy Chaaya

Brand Manager Medium & Low - Jordan/Palestine
- Successfully Launched the L&M 3.5 in PAA
- Handled Marketing department budget allocation and monitoring for both Jordan & Palestine
- Planned 2 consumer labs in Jordan & Palestine
- Handled, monitored and analyzed the market data dashboard (Retail Audit CAST/GCTS, GSPR)
- Planned, customized and developed the launch plan for L&M in Jordan & Palestine
- Planned, customized and developed the launch plan for L&M in Palestine

May 2013 - Present Philip Morris Management Services, Middle East Limited, Beirut - Lebanon

Marlboro Brand Executive: - Analyzing, on a weekly basis, Marlboro Portfolio performance (Sales Volumes, Shares, CE contacts/sales, AC Nielsen Data)
- Successfully planned and closely monitored a 360 degree plan for Marlboro Touch XL Launch in Jan 2014. (Brand, Marketing and Sales strategy for the launch)
- Coordinated with the global Brand Building Group on 4 market innovations related to 4 different SKUs.
- Planned and implemented the launch event for Marlboro Beyond in August 2013.
- Planned, customized, developed and implemented the Marlboro Trend Setters Program.

December 2011 - April 2013 Philip Morris Management Services, Middle East Limited, Beirut - Lebanon
Commercial Project Executive: - Planned, customized, developed and implemented the Brand Ambassadors Program.
- Planned, customized and developed the DDB online smoker based platform.
- Developed Market/Consumer segmentation for the Lebanese Market.

March 2011 - November 2011 Philip Morris Management Services, Middle East Limited, Beirut - Lebanon
Consumer Engagement Executive
- Performed 2 market census, identified negotiated and set up sponsorship contracts, monitored and trained the Lebanese and Jordanian CE teams, assisted on 2 launch events/campaigns.

July 2010 - November 2010 Deloitte & Touche, Beirut -Lebanon
Trainee: - Audited financial statements for 3 main clients in Banking and Advertising sectors by performing audit tests and procedures.