Roy Hleis, Regional Operations Manager

Roy Hleis

Regional Operations Manager

Uber

Location
Lebanon - Beirut
Education
Bachelor's degree, software engineering
Experience
10 years, 6 Months

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Work Experience

Total years of experience :10 years, 6 Months

Regional Operations Manager at Uber
  • United Arab Emirates - Dubai
  • My current job since December 2018

● Managed different operations verticals for the MENA region
○ Specialized in market research and analysis, marketplace volume and financial projections, and data modeling
(KPI Tracking dashboards)
○ Managed and implemented different complex medium and large scale projects across different functions and
markets: Jordan licensing, country launches, geographical expansions, more than 30 major events and stunts,
and product launches
○ Managed the operations discussions, analytics, planning and implementation with external stakeholders for
sensitive major commercial airport deals in partnership & close collaboration with the business development
team: HIA, DXB, RUH, DMM, JED
○ Managed the day to day airport operations for the MENA region
○ Scalably expanded geographical presence in Saudi Arabia, Qatar and Lebanon generating ±USD 1 million in
revenue in 2019

Country Operations Manager at Uber
  • Lebanon - Beirut
  • September 2016 to November 2018

● Managed the Uber operations in Lebanon
○ Grew the drivers pool 8X by identifying and solving driver pain points through analysis and roundtable meetings,
optimizing the onboarding process and training, and maintaining a highly balanced healthy marketplace
○ Grew the marketplace volume 6X by pulling the right levers to improve the value proposition for both drivers and
riders in close collaboration with the marketing team
○ Expanded geographical presence using an independently created automated marketplace investment model to
efficiently incentivize drivers which improved the product's reliability and attracted demand with no marketing
efforts. As a result, the expansion areas generated ±USD 10 million/year in revenue since 2017
○ Set up and managed the in-person drivers support center
○ Handled escalated sensitive

COO at Cabbis App | Digital Trans SAL
  • Lebanon - Beirut
  • January 2015 to September 2016

● Headed the operations department for a Beirut-based ride-hailing app startup (USD 250K Funding)
○ Built and managed the operational processes and identified and tracked key metrics for
○ Onboarded, trained and managed ±150 taxi drivers pre-launch without any incentives
○ Converted operational needs into tech asks and ensured proper implementation

Regional Resolver, Levant & Yemen at British American Tobacco
  • Lebanon - Beirut
  • November 2013 to December 2015

● Provided IT Support for more than 80 users locally and remotely across Levant & Yemen
○ Managed data center services and IT assets
○ Engaged with global support teams as well as local and regional suppliers
○ Managed multiple small and medium sized IT projects

Education

Bachelor's degree, software engineering
  • at Arab Open University
  • January 2014

High school or equivalent, software engineering
  • at Sacre Coeur Gemmayze
  • January 2009

courses: Lebanese Official baccalaureate in sociology and economy

Specialties & Skills

Team Leadership
Operations Management
Project Management
Data Analysis
BUSINESS DEVELOPMENT
DATA MODELING
FINANCIAL
MARKET RESEARCH
MEETING FACILITATION
PROCESS ENGINEERING
AUTOMATION

Languages

Arabic
Expert
English
Expert
French
Intermediate