Manager Marketing & Sales ( MENA)
Sumitomo Rubber Middle East FZE
Total years of experience :24 years, 6 Months
A) Successfully handle three brands in each country ( Dunlop, Falken, Sumitomo)
b) Drive Company's partners in each territory to manage the brand, sales and stocks each category effectively.
c) Handle a team of professionals from Sales, Technical and Admin to effectively handle the partners.
d) Preparation of annual budget and successful implementation of budget.
e) Derived plans and strategies to push up sales and increase the reach of the brand in each territory.
a) Develop market Knowledge and generate insights
b) Generate relevant market research, identify industry trends, and conduct competitive
analysis, and translate this into actions.
c) Assure the right balances between needs and interests of all customers and internal
stake holders
d) Develop marketing strategy & deploy and implement for BTDC
e) Plan, organize and facilitate the Sales plan and the achievement of plan process with
respect to BTDC
f) Build, coach and inspire a class marketing and sales team
g) Execute Marketing and sales plans
h) Assist and support BSMEA M&S team for the monthly sales update of product
Forecast, including smooth phasing in/out of product mix.
i) Drive product/segment sales targets and initiate corrective marketing actions where
needed.
j) Optimize and manage the MarCom budget.
k) Manage Business relations
l) Identifying new business opportunities and customer needs to ensure growth.
a) Managed marketing initiatives and programs within budget that support all channels across GCC for Bridgestone and Firestone brands.
b) Spearhead marketing programs and promotions.
c) Successfully managed sales of USD 200 million per annum
d) Developed and implemented long term sales plan.
e) Build up healthy inventory by stocking right products for the market and dropping unprofitable non moving products from the market in coordination with the Bridgestone/ Firestone business partners.
f) Increased the sales in all the territories year over year by choosing the right product mix for the market.
g) Directs the development of initiatives such as new products, new marketing techniques, new advertising campaigns and incentive bonus schemes.
a) Managed key corporate accounts for long term business and implemented key account strategies.
b) Maximized all customer opportunities to ensure continued growth of the business (through repeat and recommend business) ensuring customer satisfaction.
c) Ensured all customer concerns are dealt with in a timely and efficient manner.
d) Motivate and develop colleagues through training and coaching to enhance branch performance
e) Exceed minimum sales-related targets to assist the branch in maximizing sales and profits
f) Ensure implementation and usage of Company procedures and maintain standards of best practice in areas of, for example account management, stock, finance and cost control
g) Introduced project selling alongside product selling in the region which has increased the revenue of the branch by 30%