Assistant Manager Marketing
Reliance Communications
Total years of experience :2 years, 9 Months
Responsible for achieving business goals and driving brand salience by planning and executing brand and marketing communication strategy for Mumbai Circle.
Main Activities and Responsibilities:
• Planned and implemented marketing and sales promotion activities for Mumbai Circle in coordination with creative agencies and outdoor vendors to support the business (B2C & B2B), sales and overall marcom objectives.
• Actively collaborated with Brand, Product and Sales teams to develop relevant communication roadmap, to amplify national and circle campaigns at all retail formats i.e. (Reliance Exclusive Stores, Modern Trade Stores, Key Retail Outlets), to deliver on strategy, increase footfall, drive sales and ensure brand consistency.
• Spearheaded a 5 member trade marketing team and agency teams to monitor G-T-M strategies, ensure competitive brand visibility in market, provide support to retail and corporate sales team via timely POS material availability, product launch and awareness campaigns, competition tracking and customer, distributor, retailer engagement.
• Planned, budgeted and negotiated with advertising vendors and commercial division for optimum budget utilization and maintained track of monthly marketing expenditures within the allotted budget.
• To improve and sustain TOMA (Top of Mind Awareness) and ITP (Intent to Purchase) score through 360 degree brand presence.
• Conceptualized, planned and executed promotional events to activate sponsorship for ICC T20 World Cup 2014, Lakme India Fashion Week 2014 and Myntra Fashion Weekend 2014 and co-branding activities with Big Cinemas and 92.7 Big FM.
y - July 2013
Peculiar Trading L.L.C (Dubai) is a leading Distributor of ergonomic mounting solutions for audiovisual technologies.
Main Activities and Responsibilities:
• Assimilated market information, competition tracking and participated in the overall business development through sales meetings.
• Analyzed industry trends and coordinated with major retailers (Sharaf DG, Emax) for product promotion and sales.
• Supported marketing activities by participating in trade shows, conferences and marketing events.
DHL, the world's leading Logistics Company, was investing $15 million (Rs 72 crore) in Asia to strengthen its infrastructure to fulfill the growing demand for logistics services in the global life science industry.
Main Activities and Responsibilities:
• Collected and analysed data on the Indian Pharma industry, life science and health care verticals
• Examined customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting demand for logistical solutions.
• Gathered data on competitors and analyse their prices.
• Researched the regulatory requirement.
• Analysed questionaries’ put forth to senior Management.
• Prepared reports of findings, illustrating data graphically and translated complex findings into written text.
• Mapped business opportunities for DHL in life science and healthcare verticals.
• Presentation made to senior management on findings and way forward.
Part of litigation team that worked on a Trademark transfer to acquire the global rights of brand CEAT from Italian tyre
maker Pirelli for €9 million (Rs 55 crore)
Main Activities and Responsibilities:
• Researched and Compiled data for Trademark agreement.
• Researched databases such as WIPO, INTA, USPTO, EPO in order to authenticate the proposed Trademark and advised on Trademark availability for use and registration.
• Drafted response regarding conclusion of search.
• Evaluated potential issues of infringement and conducted due diligence.
• Involved in interaction with law firms, attorneys, to acquire information pertinent to the resolution of the Trademark transfer.
AIESEC is a global, non-political, independent, not-for-profit organization run by students and recent graduates of institutions of higher education which offers young people the opportunity to participate in international internships, experience leadership and participate in a global learning environment.
Main Activities and Responsibilities:
• Fostered partnerships and liaised with globally renowned multinational Companies, such as DHL, Standard Chartered, TCS, for assisting International AIESEC trainees to explore new career avenues through internships.
• Reviewed the overall global talent market \[intern market\] of AIESEC trainees on myaiesec.net and screened suitable candidates.
• Implemented in an orderly and efficient way, various administrative and financial procedures to support the business process.
• Co-ordinated and executed all legal and logistical processes with respect to the international trainees and their work permits.
• Ensured key accounts expansion through sales and marketing strategies by working with new verticals such as hospitality, real estate and developing country partnerships.
• Managed and Supported 4 Team Leaders and 24 Members, Ensuring member accountability and engagement.
• Supervised delivery of 33 international trainees, and assisted in raising 75 international management and technical internships during this period.
Post Grad L.L.B - K.C Law College, Churchgate Mumbai University 2010-12
Bachelor's Degree - B.M.S, St.Andrews College, Bandra W Mumbai University 2006-09
Navjeet Community Health Centre, Bandra W - Social Work April 2007 - May 2007 Main Activities and Responsibilities: Community Development Assisting women in the Sui Dhaga Project Ensuring quality maintained in preparing Eco friendly cloth bags Helping in Packaging the final Product Organization Management Planning & Strategy Development Team Management & Building strong culture Marketing, Sales & Advertising Communication and Diversity Management Managing Basic HR and Financial Practices Customer Relationship Management Training and Facilitation English Excellent, Hindi Good, Marathi Basic, Konkani Basic, French Basic Introductory Course from Alliance
H.S.C - Science, St. Xavier's College M.S.B.S.H.S.E 2004-06
S.S.C - St. John the Evangelist High School, Andheri E M.S.B.S.H.S.E 2003-04