Senior Content Writer
Darpedia
Total des années d'expérience :10 years, 2 Mois
Creation of high-quality and target group-specific content, conducting research on keywords, products and competitors, observation of market and competitors, translation.
- Managing Marketing Activities according to given Marketing Strategy,
Marketing Policy and Marketing Budget
- Managing, coordinating and supervising of all online & offline, in house or
outsourced, marketing services for the company
- Handling social media, public relation efforts, and content marketing.
- Communicating with the company group and coordinating marketing
activities in line with the group standards and ethics.
- Supervising Lead generation, evaluate feedback to optimize strategy and
activities
- Organizing company conferences, trade shows, and major events.
- Organizing market research and competitor’s analysis.
- Oversees all content creation activities for the company
- Works closely with the brand management team to devise a content
strategy that aligns with the company's wider goals
- Creates of a content marketing calendar to ensure regular content
throughout the year
- Writes entertaining and informative search engine optimized copy
- Keeps up to date with industry best practice and monitors content activities
of competitors
- Assists the digital & e-commerce manager with ad-hoc copywriting
- Repurpose content for different mediums including social media and video
- Creates of entertaining and informative video content
- Works alongside the social media moderators to create content for the
different social media channels
- Updates all sections of the website including homepage and all other
categories
- Trains the moderation team on how to use the content management
system
- Performs any other duties related to his job as assigned by the Direct
Supervisor.
- Write clear marketing copy to promote company's products/services
- Proofread, translate and edit articles before publication
- Coordinate with marketing and design teams to illustrate articles and media
posts
- Conduct simple keyword research and use SEO guidelines to increase web
traffic
- Promote content on social media
- Identify customers' needs and gaps in our content and recommend new
topics
- Ensure all-around consistency (style, fonts, images, and tone)
- Update website content as needed.
Responsibility for the development, execution and initial rollout of significant Value Added Services including: identifying new Value added opportunities and services; build the marketing offer based on a strong value proposition, defining the targeted segments; developing business cases and product requirements; coordinating cross-functional teams to develop product and technical solution which meets the business requirements; being accountable for product delivery success.
1. Developing reports, market research and in Healthcare, Cosmetics and
Pharmaceutical industry
2. Elaborating primary and secondary, qualitative and quantitative researches
3. On-line marketing strategy and competitive intelligence for local and foreign
companies
4. Delivering the right solution for clients evolving business requirements
5. Building and maintaining strategic partnerships
1. Assisting Marketing Manager in coordinating various integrated communication and marketing activities.
2. Developing and maintaining sales proposals and collateral, brochures, and many other materials related to marketing.
3. Supervising the production or implementation of marketing materials.
4. Developing standardize presentations, sales scripts.
5. Writing and maintaining content and providing monthly updates to company website.
6. Developing lead generation plans with targets, measures, and objectives.
7. Executing and analyzing results of advertisement and marketing campaigns.
8. Working on marketing researches.