Ruba Al Athra, Business Analyst

Ruba Al Athra

Business Analyst

AMMROC

Location
United Arab Emirates
Education
Bachelor's degree, Business Management
Experience
12 years, 3 Months

Share My Profile

Block User


Work Experience

Total years of experience :12 years, 3 Months

Business Analyst at AMMROC
  • United Arab Emirates - Abu Dhabi
  • My current job since November 2019

• Core Analyst to VP Operations in providing decision support to executive management team with the integration of business elements across all programs and projects; integrating and consolidating information for company-wide performance management and reporting.

• Managed data operations team and collaborated with developers to meet business needs, promote data security and maintain data integrity.

• Core team member in driving the end to end Al Ain MRO shop readiness project involving 28 shops.

• Developed AMMROC performance management dashboard across all departments including OPS & SCM.

• Created & presented executive dashboards to show trends in data using Excel.

Senior Business Analyst at Emirates Integrated Telecommunications Company
  • United Arab Emirates - Dubai
  • July 2017 to November 2019

• Analyzed success of automating systems to process claims, identified issues in accuracy and discrepancies, and made corrections to system.

• Assessed trends in product marketing to develop effective and competitive strategies to increase company's market share and visibility.

• Provided detailed assessment of business systems and procedures, identified weaknesses and suggested ways to improve operations to optimize growth and revenues.

• Represented team on a cross-departmental project to define and develop new product concepts.

• Evaluated current business and market trends by researching, collecting and tracking Telecom data.

• Assisted with preparing proper channel analysis of sales performance and partner earnings that supported the channel strategy management to optimize performance and reach KPI's.

Marketing & Communications Manager at BBIH Group (Sky Telecom & VOCALCOM MEA)
  • United Arab Emirates - Dubai
  • January 2015 to June 2017

• Launched new campaigns for company's products and services using effective strategies and attracted new customers to increase company's client base.

• Influenced growth of business by collaborating with all departments including sales, service, finance, and registration.

• Increased exposure of company brands to maximize outreach by managing public relations and communications and followed government guidelines.

• Triggered 40% increase in business growth and total turnover by launching VOCALCOM V5 product.

• Introduced & directed an e-mail / e-newsletter marketing initiative, which significantly increased online customer traffic.

• Introduced & collaborated the launch of Sky Telecom digital platform (mySky.ae).

Marketing Specialist at KBBO Group
  • United Arab Emirates - Abu Dhabi
  • September 2013 to December 2014

• Built & maintained productive relationships with agencies.

• Prepared & generated reports demonstrating brand performance & market position.

• Established media planning, and handled the marketing budget.

• Streamlined marketing & communications processes by executing ATL, BTL marketing channel activities.

Business Development Executive at Al Fayha Aluminium Factory
  • United Arab Emirates - Dubai
  • February 2012 to August 2013

• Contributed to business success by cultivating and maintaining strong industry and customer relationships to take advantage of opportunities as they presented themselves.

Education

Bachelor's degree, Business Management
  • at American University In The Emirates
  • January 2012

Honoree list

Specialties & Skills

Marketing Research
Creative Work
Teamwork
Active Learning
Communicator
MICROSOFT EXCEL
Strategic Management
Analytical Thinking
Scrum Master
Product Owner
Tableau

Languages

Arabic
Native Speaker
English
Expert
French
Beginner

Training and Certifications

Agile Scrum Master (Certificate)
Date Attended:
December 2020
Product Management Strategy (Training)
Training Institute:
LinkedIn
Date Attended:
December 2020
Introduction to Business Analyst (Certificate)
Date Attended:
November 2019

Hobbies

  • Shooting Sport
  • Reading
  • Swimming
  • Learning