Ruba Al Athra

• Core Analyst to VP Operations in providing decision support to executive management team with the integration of business elements across all programs and projects; integrating and consolidating information for company-wide performance management and reporting.

• Managed data operations team and collaborated with developers to meet business needs, promote data security and maintain data integrity.

• Core team member in driving the end to end Al Ain MRO shop readiness project involving 28 shops.

• Developed AMMROC performance management dashboard across all departments including OPS & SCM.

• Created & presented executive dashboards to show trends in data using Excel.

• Analyzed success of automating systems to process claims, identified issues in accuracy and discrepancies, and made corrections to system.

• Assessed trends in product marketing to develop effective and competitive strategies to increase company's market share and visibility.

• Provided detailed assessment of business systems and procedures, identified weaknesses and suggested ways to improve operations to optimize growth and revenues.

• Represented team on a cross-departmental project to define and develop new product concepts.

• Evaluated current business and market trends by researching, collecting and tracking Telecom data.

• Assisted with preparing proper channel analysis of sales performance and partner earnings that supported the channel strategy management to optimize performance and reach KPI's.

• Launched new campaigns for company's products and services using effective strategies and attracted new customers to increase company's client base.

• Influenced growth of business by collaborating with all departments including sales, service, finance, and registration.

• Increased exposure of company brands to maximize outreach by managing public relations and communications and followed government guidelines.

• Triggered 40% increase in business growth and total turnover by launching VOCALCOM V5 product.

• Introduced & directed an e-mail / e-newsletter marketing initiative, which significantly increased online customer traffic.

• Introduced & collaborated the launch of Sky Telecom digital platform (mySky.ae).

• Built & maintained productive relationships with agencies.

• Prepared & generated reports demonstrating brand performance & market position.

• Established media planning, and handled the marketing budget.

• Streamlined marketing & communications processes by executing ATL, BTL marketing channel activities.

• Contributed to business success by cultivating and maintaining strong industry and customer relationships to take advantage of opportunities as they presented themselves.