Ruba Hasani

Develop, edit, and localize communication materials, including news updates, press releases, policy briefs,
and project narratives for EFIs regional WPSA programs in Iraq, Jordan, Lebanon, Palestine, Syria, France,
Latvia, and Italy.

Project
Worked as a freelance Communication and Visibility Coordinator with the Arab Women Organization of
Jordan (AWO) under the Call to Action Field Implementation (CAFI) project, a global initiative aimed at
strengthening women-led organizations and advancing gender-based violence prevention and response in
humanitarian settings. Responsible for developing and implementing communication and visibility
strategies, producing content across digital platforms, and ensuring alignment with donor requirements
and branding guidelines. Led the drafting and consolidation of communication and visibility reports,
documenting activities, reach, and impact, while coordinating with partners to ensure accurate and timely
reporting.

Write and edit news reports for broadcast.
Translate and dub English content to Arabic.
Manage social media content for news updates, ensuring alignment with current events.
Coordinate for guests from Libyan 2 governments

Supported the implementation and management of digital and communication activities for AI-related
initiatives under JICA at the Ministry of Digital Economy and Entrepreneurship (MoDEE). Led the
development, structuring, and content creation of the Artificial Intelligence Directorate page on the
MoDEE website, including managing the national AI interactive landing page through content
development, technical testing, and deployment reporting. Contributed to building the project identity
and brand guidelines, and designed and published social media content across LinkedIn, Facebook, and
Instagram for the JAIES project.
Designed and produced a wide range of visual and printed materials for ministry events and project
activities, including brochures, roll-ups, screen visuals, and social media assets, ensuring consistency with
branding guidelines. Launched and managed paid campaigns for tender-related projects, enhancing
outreach, traffic, and lead generation. Coordinated and engaged with AI-focused companies across Jordan
to establish strategic connections, resulting in the development of a national AI companies directory
endorsed by MoDEE. Additionally, organized and attended workshops and meetings, preparing reports,
surveys, and webinar materials to support project delivery and stakeholder engagement.

Led and coordinated a national AI assessment project in collaboration with JICA, engaging 17 government
ministries across Jordan. Managed high-volume stakeholder communication, including 830 calls, 400+
emails, and over 2000 WhatsApp interactions, ensuring alignment, follow-up, and issue resolution.
Delivered more than 150 updated technical and assessment reports to ministries, while addressing
operational and technical challenges throughout the project lifecycle.
Managed content development and operational workflows for AIQOM.ai Academy, an e-learning
platform, and led social media marketing and paid advertising campaigns to increase visibility and
engagement. Successfully transformed the academy from a zero-revenue model into a sustainable
monthly income stream ranging between $8, 000-$15, 000 by designing and implementing a paid remote
learning system, replacing the previous free, text-based web model.
Conceptualized and executed the full learning model, including integrating AI-powered tools and
developing a no-code virtual lab experience for participants following workshops. Initiated and
coordinated a partnership with the Rochester Institute of Technology (RIT) to provide accredited
certifications for graduates, significantly enhancing the academys credibility and market positioning.

Sponsored and managed Facebook pages for 10 entrepreneurs with a $3, 000 budget per page.
Created and monitored content for enhanced visibility and engagement.

Led the marketing team and oversaw all departmental operations, including campaign planning,
execution, and performance reporting. Managed the affiliate marketing system (CAKE) with full authority,
optimizing lead distribution, partner performance, and revenue streams.
Directed email marketing campaigns and built advanced automation workflows, while overseeing
advertising funnels and social media content strategies to enhance customer acquisition and retention.
Managed and optimized all paid advertising campaigns across Google Ads, Facebook, Instagram, Twitter,
and Snapchat, driving performance growth and maximizing ROI.
Conceptualized and developed a fully integrated merchandise line from the ground up to complement the
core book business, including reading accessories and printed apparel. Established and managed a
network of designers, influencers, and young models to support product development, content creation,
and campaign execution, alongside structuring a revenue-sharing model for collaborators.

Designed and managed integrated marketing campaigns to increase brand visibility and audience growth,
while leading customer care operations and social media engagement initiatives.
Built and implemented a full marketing and sales system from the ground up, scaling revenue from zero
to approximately $8, 000 per month by activating multiple channels, including email marketing, paid
advertising, B2B partnerships, and customer support as a sales function. Trained team members on sales
techniques, customer handling, and campaign execution to ensure consistent performance.
Additionally, led the full translation of the Wajeez e-book platform into Arabic, supervised UX/UI
improvements, and played a key role in launching the first official version of the platform.

Led online campaigns, brainstorming sessions, and the affiliation system.
Managed the companys website content and boosted organic revenue growth.

Managed internal social media platforms and station live streaming.
Increased online engagement by 50%.

Built social media platforms and increased growth by 40%.
Opened the Saudi market in collaboration with public figures.

Managed social media platforms for Mazaj FM and Mood FM.