Rubab Abbas

• Regional Operations: Orchestrated service operations for HP Latex printers across the UAE,
KSA, Qatar, Bahrain, Oman, and Kenya.
• OEM Partnership: Acted as the primary liaison with HP for critical technical escalations and
global service coordination.
• Quality & Compliance: Supervised a team of service engineers to ensure SLA compliance
and strict adherence to OEM quality standards.
• Contract Management: Managed high-value AMC contracts and warranty procedures for
out-of-warranty machinery.
• Procurement Leadership: Directed spare parts procurement and warranty claims processing
across multiple international regions.
• Industry Representation: Delivered high-impact technical demonstrations at international
exhibitions including FESPA & SGI.

• Bidding Excellence: Prepared comprehensive techno-commercial proposals and managed
complex bidding via SAP Ariba & Tejari.
• Negotiation: Coordinated directly with international principals for technical and commercial
negotiations.
• Market Analysis: Supported business development through detailed customer requirement
analysis and technical alignment.

• Remote Support: Provided critical technical support for remote installation, maintenance, and
complex troubleshooting.
• Inventory Control: Managed machine spares and consumables inventory, including cycle
counting and ledger reconciliation.
• Sales Integration: Supported regional sales teams by closing technical deals and addressing
complex customer queries.
• Global Liaison: Managed warranty claims for on-site machinery and coordinated extensively
with the Dubai Head Office and global partners.