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Rudolph Waels, Chief Strategy & Ventures Officer

Rudolph Waels

Chief Strategy & Ventures Officer·Serdal Holding

United Arab Emirates

Master's degree, International Financial Law

Work experience

Total years of experience: 29 years, 3 months

Chief Strategy & Ventures Officer

October 2025 - Present

Serdal Holding

Abu Dhabi, United Arab Emirates

October 2025 - Present

Originated international joint ventures across multiple sectors for a leading UAE family. Defined JV development process from opportunity screening through partner selection, structuring, and execution.

Company industry:
Investment, Securities & Funds

Senior Advisor

July 2018 - Present

Mercer

Dubai, United Arab Emirates

July 2018 - Present

Senior Advisor — Mercer (Investment Consulting / OCIO). Engagements: Jul 2018 - Feb 2023; Jul 2025 - Present.

• Led business development and senior advisory engagements with sovereign wealth funds, pension funds, and family offices across the GCC.
• Designed investment strategy, target organisation, operating model, and investment processes for GCC institutional investors.
• Contributed to $750M in OCIO (Outsourced Chief Investment Officer) mandate wins.
• Led due diligence on the largest VC fund in the GCC ($940M VC commitments).
• Developed dividend policy and supporting financial model for the private markets and real estate arm of a GCC investor, safeguarding long-term financial sustainability.
• Prepared and delivered a financial modelling training for the investment team of a GCC sovereign wealth fund.
• Designed investment processes, JV operating models, and governance frameworks for the $5B investment vehicle of a SWF.

Company industry:
Economics & Financial Consulting
Job role:
Finance and Investment

Founder & Managing Director

September 2010 - Present

Armalia Partners

Abu Dhabi, United Arab Emirates

September 2010 - Present

Boutique advisory serving sovereign wealth funds, institutional investors, and family offices on deal sourcing, investment structuring, governance, cross-border transactions, and international expansion.

• Investment & Strategy Advisory: Design governance frameworks, investment platforms, and cross-border growth strategies, including the Europe-MENA Growth Equity Fund.
• Sovereign Advisory: Deliver bespoke support to SWFs and public entities, including SME fund design, risk frameworks, and innovation ecosystem development.
• Family Office Solutions: Advise on investment strategy, governance, and operational restructuring of direct investment platforms and legacy assets.
• Due Diligence & Modeling: Conduct commercial and financial due diligence, business planning, dynamic financial modeling, and valuation to guide capital deployment, fundraising, and strategic decisions.

Selected 2010-2026 Engagements:
- SME Fund: Advised a Qatari institution on launching an SME investment vehicle for the MENA region.
- Cross-Border PE Fund: Structured a Europe-MENA growth fund to bring high-growth European companies to the GCC, developing investment strategy, deal pipeline, private placement memorandum, and capital raising materials.
- Family Office (KSA): Designed investment strategy and led origination, evaluation, and structuring of direct and co-investment opportunities for a GCC single family office.
- Family Office (UAE): Originated international joint ventures across multiple sectors for a leading UAE family. Defined JV development process from opportunity screening through partner selection, structuring, and execution.

Company industry:
Financial Services
Job role:
Management

Vice President, Investments & Business Development

March 2023 - December 2024

Khalifa University

Abu Dhabi, United Arab Emirates

March 2023 - December 2024

Vice President, Investments & Business Development — Khalifa University (Endowment & Ventures).

Designed and executed the university’s investment, commercialization, and innovation strategy across 12 workstreams, ahead of transfer to a new subsidiary (KUEC); led initiatives in research funding, startup investment, and revenue generation through institutional restructuring.

• Investments: Led pre-seed and seed deals aligned with spin-out strategy (e.g., AI drone startup, vertical farming facility); built the investment governance framework, IC charter, and operating procedures.
• Business Development: Defined commercialization strategy; structured global partnerships including a MedTech initiative and an Abu Dhabi medical school campus; supported faculty consulting and executive education; reviewed a student housing PPP.
• Endowment & Fundraising: Benchmarked global research funding and deep tech models; monitored endowment performance; developed fundraising and donor engagement policies.
• FP&A: Led financial planning across major university projects, aligning capital allocation with strategic priorities.
• Deep Tech & MedTech Ventures: Executed the university’s first venture investments (AI, agritech, drone, vertical farming, MedTech) and structured an international medical campus partnership.

Company industry:
Higher Education
Job role:
Finance and Investment

Adjunct Professor, Master of Banking & Finance

September 2014 - February 2020

Paris Sorbonne Abu Dhabi

Abu Dhabi, United Arab Emirates

September 2014 - February 2020

Adjunct Professor, Master of Banking & Finance — Paris Sorbonne University Abu Dhabi. 2014 - 2020.

• Taught Master’s and undergraduate classes covering the Middle East economy, sovereign wealth funds, and multilateral development banks (topics included Dubai’s financial crisis, GCC development strategies, FDI in the Middle East, and ethical challenges in financial services).

Company industry:
Higher Education
Job role:
Teaching and Academics

Director of Direct Investments & CEO Advisor

July 2014 - February 2016

The Islamic Corporation for the Development of the Private Sector (ICD)

Jeddah, Saudi Arabia

July 2014 - February 2016

Director of Direct Investments & CEO Advisor — ICD, Islamic Development Bank Group (Jul 2014 - Feb 2016).

• Managed a $500M direct equity and debt portfolio across emerging markets; lifted investment quality through rigorous deal screening and active portfolio monitoring; delivered the institution’s highest performance in 15 years.
• Built and led a 20-member investment team across multiple geographies; launched the infrastructure investment division, opened new country offices, and developed new investment products.
• Led turnaround of distressed portfolio assets.
• Conducted due diligence on a regional Islamic bank acquisition; assessed and structured conversion of African investments into a $300M dedicated PE fund.
• $300M Growth Equity Fund: Assessed and structured conversion of African Islamic bank investments into a $300M dedicated PE fund.

Company industry:
Financial Services
Job role:
Finance and Investment

Director of Investments

September 2009 - August 2010

Aabar Investments

Abu Dhabi, United Arab Emirates

September 2009 - August 2010

Director of Investments — Aabar Investments, now Mubadala (Sovereign Wealth Fund). Sep 2009 - Aug 2010.

• Structured the German OEM-Algeria-Aabar automotive JV within a $10B sovereign industrial programme; led financial modeling, due diligence, and partner negotiations across international markets.
• Developed investment thesis and market entry strategy for the Chairman and Board; authored sector research across automotive, FMCG, and industrials, presenting recommendations to senior leadership.
• $10B Sovereign Industrial Programme: Structured German OEM-Algeria-Aabar automotive JV; led modeling, due diligence, and partner negotiations for the Chairman and Board.

Company industry:
Financial Services
Job role:
Management

Director, Private Equity

May 2008 - August 2009

First Gulf Bank (FGB)

Abu Dhabi, United Arab Emirates

May 2008 - August 2009

Director, Private Equity — First Gulf Bank, now FAB (Commercial Bank, PE Division). May 2008 - Aug 2009.

• Sourced and assessed PE transactions across MENA; managed the bank’s PE portfolio through the 2008-2009 global financial crisis, leading restructurings, turnarounds, and exits; sourced a $25M regional co-investment club deal.

Company industry:
Banking
Job role:
Management

Vice President — Private Equity Fund

October 2004 - May 2008

Swicorp

Tunis, Tunisia

October 2004 - May 2008

Vice President — Private Equity Fund — Swicorp. Oct 2004 - May 2008.

• Co-developed a $67M corporate venture capital fund with Danone (Danone Ventures); led PE sourcing and execution for $150M funds across North Africa.
• Originated deal flow, conducted financial modeling and valuation analysis, and prepared IC memoranda; managed portfolio monitoring and reporting across fund investments.
• $67M Corporate VC Fund (Swicorp/Danone Ventures): Co-developed and structured a corporate venture capital fund partnership with Danone.

Company industry:
Financial Services
Job role:
Management

Manager — Management Consulting & Transaction Services

October 1996 - April 2004

Arthur Andersen/Ernst & Young

Paris, France

October 1996 - April 2004

Manager — Management Consulting & Transaction Services — Arthur Andersen / Ernst & Young. Oct 1996 - Apr 2004.
• Led due diligence and consulting engagements across sectors in Europe, Russia, the Middle East, and Africa.

Company industry:
Business Consultancy Services
Job role:
Management

Education

King's College London

June 2026

June 2026

Master's degree, International Financial Law

United Kingdom

• On-line course. King’s College London has a top 15 Law School globally.

Le Wagon

August 2025

August 2025

Diploma, AI & Data Science

United Kingdom

Wharton School of Business - University of Pennsylvania

May 2003

May 2003

Master's degree, Finance

United States

MBA: Dual Major in Finance and Marketing. Philadelphia, USA • Awarded an Arthur Andersen merit based sponsorship covering all tuition expenses. • Exchange program at ITESM, Mexico and Universidad de San Andres, Argentina. • MBA exchange student selected to participate in the Wharton/INSEAD global alliance.
View attachment

Paris Dauphine

June 1996

June 1996

Master's degree, Information Systems

France

MSc in Management Information Systems. • Top 10% of the Class while working full-time for the French Air Force (journalist).
View attachment

Paris Dauphine University

June 1996

June 1996

Bachelor's degree, Finance

France

BBA: Major in Finance. • Top 10% of the Class while working full-time at EDS (auditor) and OFUP (sales). Paris, France • Selected for exchange program at Westminster University, London. London, United Kingdom
View attachment

Skills

International Investments
Expert
International Investments
Expert
Consulting
Expert
Consulting
Expert
Private Equity
Expert
Private Equity
Expert
Banking
Expert
Banking
Expert
New Business Development
Expert
New Business Development
Expert
INVESTMENTS
Expert
INVESTMENTS
Expert
EQUITIES
Intermediate
EQUITIES
Intermediate
VENTURE CAPITAL
Expert
VENTURE CAPITAL
Expert
MASTER OF BUSINESS ADMINISTRATION MBA
Intermediate
MASTER OF BUSINESS ADMINISTRATION MBA
Intermediate
CERTIFIED PUBLIC ACCOUNTANT
Intermediate
CERTIFIED PUBLIC ACCOUNTANT
Intermediate
FINANCIAL LAW
Intermediate
FINANCIAL LAW
Intermediate
International Investments
Expert
International Investments
Expert
Emerging Markets
Expert
Emerging Markets
Expert
New Business Development
Expert
New Business Development
Expert
Private Equity
Expert
Private Equity
Expert
Economic Development
Expert
Economic Development
Expert
Business Development
Expert
Business Development
Expert
Artificial Intelligence
Intermediate
Artificial Intelligence
Intermediate
Data Science
Intermediate
Data Science
Intermediate
Machine Learning
Intermediate
Machine Learning
Intermediate
Fintech
Intermediate
Fintech
Intermediate
Financial Modelling
Expert
Financial Modelling
Expert
Consulting
Expert
Consulting
Expert
Banking
Expert
Banking
Expert
Sovereign Wealth Funds
Expert
Sovereign Wealth Funds
Expert

Social profiles

Personal Website
Personal Website
armaliapartners.com

Languages

English
Expert
French
Native Speaker
Spanish
Expert
Arabic
Beginner

Training and Certifications

Certifications
Data Science & AI Bootcamp (equivalent Bachelor in AI & Data Science)
Le Wagon
Aug 2025
CPA. Washington State, License #50490
Washington State Board of Accountancy
Jul 2021
Show credentials
Financial Modeling & Valuation Analyst (FMVA®). Credential ID #141997126
Corporate Finance Institute
May 2025
CISA. Certificate #9922048, Inactive.
ISACA
Dec 1999
CFA. Charter Number #343871.

Hobbies

  • Development Economics, Growing Firms, History, Geopolitics, Impact Financing, Music, Scuba Diving