Digital Account Manager
VOLT LAB
مجموع سنوات الخبرة :16 years, 2 أشهر
Largest Projects: Emaar Gift Card, The Address Hotel Dubai Mall, Nassima Hotel, JLL Real Estate.
Relevant events: Participate in Youtube Pulse MENA as one of the 9 best performing and growing digital agencies in MENA region as the main campaign strategist developing a Digital Campaign Strategy to pitch a new Saudi airline company - Saudi Gulf Airlines - in Google’s Dubai office;
Digital Campaigns:
- Planning, targeting and defining KPIs for digital strategies;
- Adwords (display, seach and youtube), Facebook and Linkedin campaigns set up, optimisation and budget management;
- HTML5 banners design and coding using Photoshop, Google Web Designer and Dreamweaver;
- Remarketing campaigns for Adwords (using email list and conversions) and Facebook (using pixel tracking);
Landing pages:
- Design, code and set up landing pages for lead generation and promotional campaigns using Instapage and Dreamweaver; e.g. Emaar Gift Card for Emaar and Spire London - Real Estate Development for JLL Real Estate.
SEO:
- Planning and executing SEO/SEM, optimising blogs and websites solving technical issues (canonical url, heading, meta description, title, sitemap, robots, etc.) and content issues (keyword target, word count, internal/external link, images, etc.) improving their relevance and search ranking - using SEM Rush, Authoritas SEO (Analytics SEO) and YOAST SEO.
Reports:
- Google Analytics set up with conversion goals, ecommerce tracking, smart goals and Adwords linking;
- Set up tracking, pixel and conversion codes on websites using Dreamweaver;
- Set up and extract Digital Campaigns reports for Search, Display and Analytics using Cyfe Dashboard tool;
Marketing strategies development to achieve the company goals increasing market share and brand awareness;
Social Media and website management;
Sales presentation for largest health insurance companies in Brazil such as Bradesco.
Branding: new design and brand positioning;
Development of communication and prospecting strategies, focusing on target, positioning and budget;
Planning, design and management of online campaigns using e-mail marketing and social media;
Sales presentations design;
Sales presentation to large companies such as Google, ID Digital and Artplan.
Strategies, campaigns, logos, arts and stationary for internal communication improvement;
Large brazillian fashion company responsible for 5 highly recognized brands: Animale, Farm, Fábula, FYI and Foxton.
Largest projects: spanish hotel chain Iberostar, performing all online and offline communication campaigns for the Brazilian subsidiary broadcasted in Brazil and other latin american countries, working quickly and assertively, aimed to increase customers engagement and brand awareness; Othon Hotels; Terzetto Restaurants; award-winning artist Rodrigo Sha; and The Lord Jim Pub;
Special Project: Tatu na Boa (e-commerce) - Start up company in the deal-of-the-day market with an investment of US$ 300K from outside investors; Responsible for the development, analysis and implementation of business and marketing plan; and communication strategies and CRM (analysis and cross data from sales); Also responsible for website’s project, system maintenance management, customers touchpoint, e-mail marketing structure and sales system improvements.
Team coordination and leadership, process management, targets control and results analysis;
Operational area: control, implementation and monitoring of the entire workflow of the advertising agency: briefing, planning, creative, social media, web programming and mobile;
Planning and studying micro and macro scenarios for management and execution of marketing strategies, feasibility studies, communication and business plan for different industries;
Finance: financial management, planning and budget analysis, cost control and profitability;
Creative area: Art Director and Art Finalist of online and offline campaigns;
Web Development: main programmer responsible for web projects and online campaigns, developing websites, mobile applications and online banners;
Social Media: responsible for development and implementation of social media area, using management softwares such as Scup, Livebuzz, Instamizer and Insights.
Start up company in the deal-of-the-day market with an investment of US$ 300K from outside investors;
Development, analysis and implementation of business and marketing plan;
Responsible for communication strategies and CRM (analysis and cross data from sales);
Responsible for website’s project, system maintenance, customers touchpoint, e-mail marketing structure and sales system improvements.
Communication strategies and activities;
Marketing and CRM management;
E-mail marketing design, website maintenance, event materials design (presentations, banners, stands, folders);
Product manuals development.