Digital Director
Birdie Communications
مجموع سنوات الخبرة :14 years, 7 أشهر
Strategizing and executing strategic global and regional digital campaigns in Africa, Middle East, South East Asia and European Countries.
• Responsible to deliver on client objectives, including creating yearly brand planning, forecasting, strategizing, annual spend forecasting with Data Analysis to increase brand membership acquisition and brand dominance.
• Planning and strategizing on SEM, SEO, Social media, Email and Inbound marketing strategies with industry best practices, along with a focus on brand communication, messaging and creative ideation and conceptualization.
Awarded as a ‘Special Employee of the Year’ 2017
* Lead, plan & direct team of 3 to develop marketing innovations & drive sales for both
Integration International, Inc. (B2B) & Paramount Software Solutions, Inc. (B2B)
* Demand generation strategy amplified ‘Crest Payroll’s (product) leads by 80%
* Positioned ‘Crest Payroll’ as a brand with 4.75/5 rating in a highly competitive US market
* Generated business opportunities using e-mail, search, display, print ads, social media campaigns
along with managing Microsoft Dynamics CRM, WordPress CMS & Content Strategies
* Developed new website for i3 and implement lead nurturing sales strategy in tight deadlines
* Worked with the management on creating brochures, emailers, flyers & monitoring reports
• Winner of the “Best Customer Loyalty Program” Award in 2013 & 2014 for ‘UAB Rewards’
• Awarded token of ‘excellence’ from our client ‘Dubai First’ for their Credit Card Program
• Assisting the design, technology, operations & product delivery teams
• Positioned the loyalty business & its world-class services in the UAE market (Primarily Dubai)
• Strategies new product concepts for banks in UAE based on goals, market research, market forecasting, product profitability & document key features, reasoning & advantages
• Plan & organise mock-ups, product flow, UI/UX, feasibility on the technical front & established digital agency structure with promotional campaigns
• Corporate Video: https://youtu.be/P1hsv1OFc3M
• Products Delivered:
LBMS Engine (Credit Card Loyalty) | InfiShop (e-commerce) | InfiCeleb (Bidding Platform)| InfiBillPay (Payment Solutions)
• Established ‘TicketPlease’ as a top market leader within 12 months of its inception
• Ideate, plan & execute movie media plans & established strategic alliances with publishers
• Efficiently managed collaborative SEM, SEO, weekly email campaigns, SMS busts, mobile ads, social media contests & integrated new media strategy in constrained budget
• Led a team of 5 & designed work plans, created video teasers, Facebook apps, hosted premier movie launch events, plan & execute complete online movie promotions
• Worked in coordination with the movie production house to ideate, plan, and execute several online movie marketing campaigns
• Co-ordinated with publishers such as Google, Yahoo, Rediff, Linkedin, and individual bloggers for inventory buying
• Corporate Video: https://youtu.be/YCrGhUaiUZ0
• Executed movie marketing for:
Don2, Yamla Pagla Deewana, Game, Dil Toh Baccha Hai, Agneepath2, Gali Gali Chor Hai,
Ferrari Ki Sawari, Rascals, & Faltu as well as regional movies such as Ya Gol Gol Dabyatla,
Teecha Baap Techya Baap
• Managed PPC campaigns of Standard Chartered Bank account targeting UAE, EMEA, APAC geographical regions.
• Managed and optimized high performance SEM campaigns for 10 SMB clients across industries
• Prepared client market research, pre-sales proposals and performed client meetings & pitch
• Google Adwords Structuring, Research, Budget Optimization, Performance & ROI Analysis, Competitor Analysis, Search Query Analysis, Audits
• Generated 85% increase in organic search traffic and achieved first page search engine ranking for major keywords by planning and executing SEO strategies for clients
• Managed campaigns’ budgets & internet marketing programs, including organic optimization, blog implementation, paid search marketing, & quality link-building
• Setup Google Analytics, Webmasters, Social Media accounts, Online Reputation Management (ORM), Link Building, & Affiliate Marketing
courses: Rushikesh Khadtare Certification: Google AdWords Certified Professional – Advanced Google Analytics Individual Certification– Advanced