RUSSELL FEBRERO, Sales & Marketing Coordinator

RUSSELL FEBRERO

Sales & Marketing Coordinator

Becton Dickinson

Location
United Arab Emirates - Dubai
Education
Bachelor's degree, Bachelor of Science in Mathematics, Major in Computer Science
Experience
25 years, 0 Months

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Work Experience

Total years of experience :25 years, 0 Months

Sales & Marketing Coordinator at Becton Dickinson
  • United Arab Emirates - Dubai
  • My current job since July 2008

Campaign Leadership:
• Organized road shows, trade shows and marketing events.
• Discovered and developed opportunities for marketing that involved advertising regional/national.
• Managed the production of marketing materials.
• Attended and organized company-related exhibitions, sales, promotional events, and others.
• Secured sponsorships and assisted in creating and actualizing publicity and marketing plans.
• Participated in delivery of approved marketing strategies - Effectively contributed to long-term strategies.

Research & Analysis:
• Organized marketing research to implement brand awareness.
• Conducted customer surveys to analyze the demands of the market.
• Analyzed product and market pricings on a regular basis.
• Tracked the activities of the company’s competitors - Motivated to gain sustained knowledge of competitor activity.
• Wrote and distributed press releases.
• Responsible for forecasting market trends.
• Making sure products and services are supplied to customers on time.
• Involved in the recording and administration of sales by forwarding reports and copies to the sales office.
• Provided customers with competitive quotations.

Marketing:
• Experience of territorial marketing, account management and client relations and retention.
• Writing detailed sales forecast report for senior company managers.
• Gathering industry data and analyzing spend patterns to highlight the potential for future growth.
• Communicating new products to potential clients.
• Proven ability to maximize sales opportunities by creating professional sales script and building rapport with
potential new and also existing customers.

Management:
•Willing to accept responsibility and be accountable.
•Created a regional sales reporting and performance monitoring system
•Monitoring and reviewing the performance of sales teams, to ensure targets are met.
•Responsible for monitoring sales levels and patterns on a weekly and monthly basis to identify and predict any potential problems.



Provide visibility and support to accomplish business financial targets (Revenue and GP) - Entering quarterly forecast in BDBEN4.

Custodian for financial projections and budget process.

Track and document all major Tender opportunities in the Middle East and prepare price analysis, obtain competitor’s data and product samples.

Streamline management reporting process by using collaborative workflows and existing data (i.e. monthly sales tracking/report)

Improved forecast accuracy, ordering and inventory management in coordination with supply chain.
Update BDBEN4 system based on current orders in hand

Proactively adjust sales plan based on current information obtained from Sales Managers for key focus countries i.e. Saudi, UAE, Kuwait, Egypt, Lebanon

Advance the quality of available information by combining reports and analysis and provide all market related and competitor information i.e. pricing, market presence and product launches.

Coordinate with Regulatory Affairs for all legal and regulatory requirements involving Diabetes Care business.

Obtaining OFAC (for Iran) & BIS (for Syria) licenses, fulfilling RA country requirements & product complaints.

Implement customized promotional campaigns and marketing materials for launching 31G Syringes in Saudi & UAE market. As well as building a strong brand recall on pen needles

Organize trainings, World Diabetes Day 2010 & other Diabetes Care related events and conferences such as Arab Health 2011, IDS & EEC along with Business Manager, CRC & Sales Managers M.E. and Pakistan also involving
partners and distributors.

Marketing Executive at Terumo Corporation (Dubai Branch)
  • United Arab Emirates - Dubai
  • December 2005 to July 2008

Dealing with customers and distributors handling our medical products and equipments for GCC, India and African countries with regards to their sales strategies, budget, sales capabilities and competitors.
Working under pressure and meeting demanding deadlines of quotations and tender/customer inquiries.
Planning and budgeting monthly sales target.
Creating Order placement/Quotation/Costsheet in ORACLE database program.
Designing and developing marketing strategies to enable us to meet the monthly sales budget against forecast orders.
Monitoring, recording and reporting inventory stock in the warehouse.
Resolving and solving problems and challenges such as customer complaints, delays in production and delivery of the items.
Dealing with suppliers, partners and associates.
Completer-finisher; checks and follows up - immaculate record-keeper
Promoting our products and services by participating in Arab Health Exhibition yearly.
Organizing complex business trips, workshops, conferences, etc.,
Setting-up meetings across multiple countries and time zones.
Reservation of meeting rooms, technical equipment and catering services.
Arrangement of national and international conference calls including moderation and handover to speakers.
Detailed travel arrangement and organizations.
Events and workshop management (national and international)

Shipping/Logistics and Customer Service Executive at Terumo Corporation Dubai Branch
  • United Arab Emirates - Dubai
  • April 2001 to November 2005

• Arranging import and export shipments from Jebel Ali warehouse, Tokyo, USA, Belgium, Philippines and U.K.
factories to GCC, India and African countries.
• Carrying out processes and procedures for shipment arrangement such as invoicing, shipping instructions for air,
courier and sea shipments, insurance policy and certificate of origin request.
• Negotiating and mediating between customers and counter parts with regards to fast and efficient production and
delivery of our products.
• Sorting and dispatched of original shipping documents to the customer for customs clearance.
• Preparing bank documents such as bank applications for Letter of Credit, Document against Payment at Sight,
Documents against Acceptance & Standby L/C at sight shipments.
• Prepares shipping documents based on L/C terms and conditions.
• Checking and analyzing Letter of Credit from customers and requesting for amendment if necessary.
• Attending customer complaints and inquiries with regards to our products and distributorship.
• Entering contracts and stock order for monthly order processing in ORACLE database program.
• Inventorying, shipping, and receiving of medical products and equipment’s.
• Evaluating requirements, ensuring adequate logistics support of these requirements, and identifying any limiting
factors in logistics support.

Executive Secretary at T&B International Fzco
  • United Arab Emirates - Dubai
  • November 2000 to March 2001

• Handles office business correspondence and reports independently.
• Arranging General Manager’s meetings, appointments, travel itineraries and assisting in Company Product
Exhibition and Trade Fair.
• Well experience in handling customer service such as complaints and reclamations.
• Handling product inquiries through telephone and direct communication.
• Initiating follow-up and ensure customer’s satisfaction.
• Summarization of reports, collection of inputs and summaries.
• Editing and preparations of presentations.
• Efficient communication to clarify essential items with the manager’s/management.
• Acceptance of working within defined process and self-dependency to handle stand in situations and provide smooth
support.

Customer Service Executive at BTJ Middle East
  • United Arab Emirates - Dubai
  • May 1999 to October 2000

• Answering switchboard & greeting visitors
• Handles office business correspondence and reports independently.
• Handle’s hotel & airline bookings, diary management, coordinating office functions, providing support and performing
other administrative functions.
• Well experience in handling customer service such as complaints and reclamations.
• Handling product inquiries through telephone and direct communication.
• Initiating follow-up and ensure customer’s satisfaction.
• Able to do multi-tasking, fast learner and efficient.

Education

Bachelor's degree, Bachelor of Science in Mathematics, Major in Computer Science
  • at Far Eastern University
  • March 1999

Specialties & Skills

Project Management
Product Launch
Customer Service
Teamwork
Marketing
Outlook
MS Word, Excel and Powerpoint

Languages

English
Expert
Filipino
Expert

Training and Certifications

Effective Marketing Executive (Training)
Training Institute:
IIR Middle East
Date Attended:
December 2012