Digital Marketing Executive
Budget UAE
Total years of experience :5 years, 5 Months
Utilise a AED. 200, 000 budget towards global online, eCom &
offline ROI P&L targets, reporting to the General Manager.
Own the Digital Marketing Strategy; SEO, PPC, Programmatic,
Affiliate, Email, Social, Content, Referral, & Digital-in-Store.
Manage & develop a agency relationships & digital partnerships.
Support eCommerce Online Trading; CMS, products, promotions, categories, content, campaigns, a/b test & attribution. Key achievements: Increased organic sessions through SEO from 0.4m to 1.5m. PPC has also increased from 0.4m to 1.5m, & booking conversions up from 50k to 200k with an average cost per click of 1.30 Dhs. Email traffic also increased from 0.1m to 0.9m sessions,
with Referral up from 0.1m to 0.6m, & Social up from 0.1m to 0.4m. Site conversion rising from 1% to 5%.
Web Developments: Designing, building & maintaining business microsites using WordPress and Photoshop.
Conduct all Digital Marketing, working across all digital channels; CMS / eCom Trading, SEO, PPC, Affiliate, Email & Social.
Support the brand from start up by assisting in eCommerce Trading Digital & Direct marketing admin in a small team.
Support all web developments, including the launch of the new web platform (Laravel/ReactJs) in Jan 2020, & ongoing developments.
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