Marketing Head - JLR, Volvo & MG
Mohsin Haider Darwish LLC
Total years of experience :27 years, 8 Months
Managed the marketing function with emphasis on championing the brand and expanding the customer base. Conceived and implemented integrated marketing communication plans that maintained brand consistency, maximized effectiveness, met measurable objectives and executed customer relationship management strategy.
Key Achievements:
- 14% decrease in annual marcom costs across brands by successfully deploying an effective email and social marketing strategy, while increasing penetration, targeting and reach.
- Conceived and implemented strategic brand and tactical campaigns with a direct impact on sales:
Overall 41% increase in sales 2018 vs 2017 \[Sales Vol: 798/564\]
-Sales growth shown in all automotive brands despite industry slowdown:
Volvo 24%; MG 22%; Landrover 80%; Jaguar 10% & Used Cars 18%\]
-Setup and managed the social handles for Volvo and MG leading to an enhancement in brand awareness and recognition
-Ensured 100% principal marketing support claims were achieved
Key Achievements:
Manage a portfolio of brands targeting diverse geographies, usage ecosystems, brand associations and customer mind-set within the product category
Primarily responsible for market share and profitability growth for the category.
Maintained market share whilst category de-growth
Ensured profit realization through appropriate pricing and communication strategies
Drove development and implementation of brand and marketing strategy encompassing:
New product need identification, product development and placement
Consumer insighting, segmenting and brand positioning through market research and brand planning
Product pricing strategies and monitoring/ ensuring category profitability
Planning and implementation of campaigns with tracking and evaluation of set KPIs
Key Responsibilities
Direct and oversee the account management teams for my set of clients.
Engage and partner clients with marcom solutions for brand building and business growth.
Champion and lead the current portfolio of brands to ensure quality delivery of the marcom initiatives
Ensure business profitability and billing growth for the agency
Develop, challenge, mentor, motivate and retain dedicated client services personnel.
Brands responsible for:
Travel: SOTC - India’s largest travel agency;
Telecom: Trueroots International Calling Service - From Tata Communications;
Insurance: IDBI Fortis Life Insurance
Retail: Corelle Dinnerware - World Kitchen
Key Responsibilities:
Plan and provide strategic direction for client marketing communication initiatives
Implement and co-ordinate marketing plans and strategies with the servicing team and along with agency’s support services
Maintain productive client-agency relationships
Maintain profitable P&L for the agency
Set internal revenue targets and action plans for achieving them
Focus on new business development
Brands responsible for:
Banking: Bank of Baroda
Mutual Funds: JP Morgan AMC
F&B: Tea Board of India
Key Responsibilities -
• Understand the clients advertising needs and propose relevant solutions
• Plan, initiate and manage effective communication activities
• Co-ordinate activities within the agency’s media, studio and production departments
• Manage feedback, correspondence, budgets, timelines, targets and objectives
• Arrange for billing of services and ensure prompt recovery of payments due
One year diploma in Advertising and PR.
Bachelors Degree in Commerce with specilisation in Economics & Auditing