ريان العريني

Summary:


Developing communications & marketing strategy, plans, policy, events, and PR. Managing communications with external parties such as media outlets, customers, subsidiaries, and shareholders. Also, responsible for corporate image enhancement as well as branding & identity development beside creativity work such as internal and external designs for the annual reports, profiles, and artwork beside marketing programs execution. Campaigns and event planning and management. Managing corporate social responsibility (CSR) initiatives, events, marketing research and field studies. Develop the website communications and managing social media platforms and channels beside E- commerce development.

Responsibilities:

- Developing the Marketing & Digital annual business plan, marketing strategy, KPls, budget, and policies and procedures.
- Develop the corporate and project communications strategy and positioning (covering both online and offline channels) produce annual communication plans for the corporate Image enhancement.
- Branding and identity development.
- Segmentation and identifying targeted audience.
- Planning and managing marketing campaigns (online & offline campaigns)
- Responsible for events management, planning and managing internal and external
events, conferences, and exhibitions. (creating events calendar).
- Commercial videos and educational video creation.
- E-commerce and Website development.
- Develop Digital Media strategy and managing the social media platforms.
- Develop and implement a strategic PR & Marketing plans and calendar of
activities (covering corporate, projects and completed properties).
- Develop guidelines for media interactions in interviews, quotes, emails, and any
other communication form, establish mechanisms to ensure compliance with
approved policies, and develop crisis management strategy/ guidelines.
- Responsible for internal and external designs and supervising production line.
- Responsible for reports and presentations designing.
- Perform all internal communication, including announcements.
- Perform communication of the brand values to all ACC employees with a focus
on raising awareness.
- Perform screening and selection of external Marketing & PR Agencies; direct, guide
them and monitor their performance, advising managers on Agency performance on a periodic basis (e.g. quarterly)
- Perform evaluation and measurement of the effectiveness of externaland internal comm. & PR strategies & processes.
- Establish strategic media relationships through tools such as press familiarization visits & executive press contact programs
- Develop and distribute external, corporate publication materials & press releases.
- Develop, review, and maintain a press information kit in English and Arabic.
- Perform CSR activities and digital content updates.
- Ensure news agencies are effectively covering the corporate.
- Assist Investor Relations in preparing all communications with shareholders
- Develop or review and approve content for critical communications
- Review content for major communications developed by PR &
communication (Junior) and other ACC departments.
- Develop annual CSR strategy and initiatives that further ACCL’s CSR commitment
and improve ACCL’s image.

 Summary:
In charge of establishing and managing Al-Eid Law Firm. In addition, responsible for Marketing, public relations management tasks, communication activities, planning marketing operations and administrative, setting objectives and KPIs and financial affairs.


 Responsibilities:

- Establishing and managing the law firm.
- Responsible for developing vision, strategic planning and identifying long-term objectives.
- Conducting feasibility study for projects and financial analysis for the law firm.
- Responsible for building the commercial identity and content writing.
- In charge of attracting qualified human resource.
- Generating marketing researches for the local and international market needs and regularly.
- In charge of the management of public relations and development.
- Setting long/short term objectives.

 Job Title; Marketing-Media and Public Relation Manager
Commercial Department. At Al-Akaria Company in Riyadh, Saudi Arabia.
(Nov 2018 - Present)

 Summary:
In charge of marketing planning and implementing digital and traditional media campaigns. Also, responsible for e-commerce, website development the company’s branding including all new and existed projects beside the strategic planning of the company assets and new project. As well as public relations management tasks and communication activities with other entities. In addition, monitoring and following up the work of marketing departments of ALAKARIA subsidiaries (Mumtalakat, Tameer, Binyah and Edarah).

 Responsibilities:

- Participation in marketing and media strategic plans, goals, initiatives, and monitoring its progress.
- Pricing and Marketing studies. “In charge of pricing policies”.
- Participation in strategic planning of future projects.
- Determining and developing marketing goals.
- Branding and Rebranding project for AlAKARIA.
- Building and developing the identity for AlAKARIA and its subsidiaries.
- Monitoring and supervising the marketing department of subsidiaries departments.
- Strategic planning for new projects. Participating in developing the annual budget with the financial and human resources required.
- Monitoring Operational performance for Marketing & Public Relation Department and making sure it aligns with the department’s strategy and goals and report the results.
- Managing daily activities and possess and making sure it aligns with the ALAKARIA’s policies and procedures.
- Responsible for public relation including planning and managing conferences and exhibitions.
- Representing the organization in many events and conferences.
- Responsible for initiating and launching ALAKARIA’s campaigns.
- Responsible for digital marketing and media.
- Managing communications activities for ALAKARIA’s internally or externally.
- Provide guidance, support to the department’s employees, and raise their knowledge level and improvement their performance.
- Establish Community Partnership Programs to give back to the community.

 Summary:
In charge of planning, managing and directing all of marketing projects and processes for AlAKARIA and its subsidiaries. In addition, in charge of monitoring and developing all sales and rental transactions of AlAKARIA’s real estates. Moreover, responsible for developing the company website and E-commerce and all of the digital and traditional media campaigns. Also, in charge of planning and establishing events and conferences and representing AlAKARIA on those occasions.

 Responsibilities:

- Analyzing, directing and planning marketing operations.
- Determining and developing marketing goals.
- Managing the project of building commercial identity (rebranding).
- In charge of overseeing and developing technical processes in Marketing and Public Relations Department.
- Responsible for building, installing and training (SAP ERP Hypris) for Marketing Department to become the first real estate developer to use this marketing technology in real estate field in collaboration with SAP and Tyconz Co.
- In charge of monitoring and developing all sales and rental transactions of AlAKARIA’s real-estates.
- In charge of developing the company website and E-commerce.
- Contents managing and developing.
- Reports and market researches.
- Analyzing and studying competitors and monitoring markets.
- Performing ongoing studies of market needs and variables to reduce the size of surpluses in existed products.
- Studying and analyzing the current products.
- In charge of digital marketing.
- A member in the committee of establishing marketing company to compete on the international level.
- In charge of guiding and monitoring leasing and selling processes.
- In charge of media and advertisements.
- Responsible for public relation including planning and managing conferences and exhibitions.
- Representing the organization in many events and conferences.
- customer loyalty improvement

 Summary:
In charge of planning, managing and performing activities related to developing, maintaining, and improving labor and employee relations including communicating with employee groups, grievance processing and unemployment compensation; and performs related duties as required or assigned.

 Responsibilities:

- Interview candidates for jobs
- Induction and onboarding.
- Train new employees assigned to work in employee relations
- Responsible for employee satisfaction project at the level of Saudi Oger Company in Saudi Arabia.
- Conducting Surveys.
- Processing all personnel request submitted by employees and make sure they are approved and processed as required.



- Deals with requests from sites and insure verifications and approval as per matrix.
- Process transfer, job termination, resignation, dismissal and other succeeding functions.
- Checks and process employees’ vacations and business trips and ensure they have been issued with necessary air ticket and E/R Visa.
- Responsible for reviewing the business trips expenses and process it to accounting.
- Evaluating the files of EX. Oger employees and submit clearance to recruiting for rehiring.
- Dealing with police case and runaway.
- Monitoring the daily attendance sheets, prepare the Pre- Payroll and the Payroll.
- In charge of formulating new hires contracts.