saad Tijani

Conduct in-depth analysis of market trends, competition and consumer insights.
Define and execute innovative marketing strategies to promote products and services.
Oversee the implementation of marketing action plans across retail networks.
Work closely with Sales teams to align marketing initiatives with business objectives (pricing,
payment solutions, targeting and performance).
Monitor and analyze KPIs and campaign performance, providing actionable recommendations.
Maintain continuous market intelligence and competitive monitoring to ensure product
relevance and competitiveness.
Manage and optimize the companys presence on professional social networks (LinkedIn).
Test and deploy new marketing channels to generate leads and increase product engagement
(webinars, partnerships, affiliate programs).

Led the deployment of product ranges across branded stores and coordinated retail operations.
Managed promotional campaigns, including invoicing follow-up, special orders and supply
planning.
Performed advanced KPI analysis (sell-out, margins, profitability) and implemented corrective
action plans.
Conducted market benchmarks to support pricing recommendations and assortment
optimization.
Provided Level 2 operational support to field teams and internal stakeholders (Product, CRM,
Key Account Managers).
Leveraged field feedback and mystery shopping insights to refine product strategy.
Organized product launch events and sales training sessions.
Led pre-season planning: assortments, volume forecasts and promotional recommendations.

Developed and executed the commercial strategy.
Led cross-functional projects across communications, marketing, and events.
Trained and coached the sales force, including sales collateral and product value propositions.
Analyzed commercial performance and KPIs to drive continuous improvement.
Planned and organized professional and client events.

Managed customer satisfaction initiatives, proactively handling client requests and improving
internal processes.
Coordinated with multidisciplinary teams (marketing, logistics, communication).
Strengthened brand reputation on social media through high-value customer interactions.
Promoted customer service excellence to build loyalty and enhance brand perception.
Conducted KPI reporting and analysis (response time, customer satisfaction) and drove
continuous improvement initiatives.
Ensured high-quality responses to enhance customer satisfaction and brand trust.
Managed customer interactions and issue resolution through social media channels.