Saad Al Afaliq

• Enhancing awareness of Plastbau Arabia Co. Ltd. within the construction industry.
• Developing new products or new applications to existing products.
• Relaunching, running and updating company website.
• Establishing and retrieving social media accounts and activating digital marketing activities.
• Creation of print and digital media such as leaflets, technical data sheets, compliance letters, technical submissions, company profile and digital greetings.
• Maintaining relationships with Ministry of Housing and partnerships with developers, contractors and consultants.
• Obtaining invitations to tenders and RFQ’s.
• Introducing new products and innovative solutions to existing clients and new clients.
• Working closely with partners to make complete submissions and proposals for major projects.
• Partnering with contractors and qualifying them as building technology contractors at Ministry of Housing.
• Negotiating contracts and memorandums of understanding with clients & potential partners.
• Establishing and overseeing internal budgets with the company and external budgets with the client.
• Working with design, sales team, creative, advertising, logistics, managers and team members from other departments dedicated to the same client account to ensure the highest quality of materials are being produced and all client needs met.
• Planning and presenting reports on account progress, goals, and quarterly initiatives to share with team members, stakeholders, and possible use in future case studies or company training.
• Analyzing client data to provide customer relationship management.
• Listing as vendors with major clients such as Saudi Electric, Neom, Qiddiya, NHC & many others.

• Conducting expansion activities in designated territories.
• Finding and developing new customers and improving sales.
• Conduct regular market visits to monitor sales performance.
• Planning and overseeing new marketing initiatives.
• Carry out promotions and POS marketing campaigns.
• Ensuring range selling and avoiding overselling of company products.
• Leading the digital transformation of sales to adopt the use of digital handheld devices.
• Developing goals for the sales team and business growth and ensuring they are met.

• Develop trust relationships with a portfolio of major clients to ensure they do not turn to competition.
• Acquire a thorough understanding of key customer needs and requirements.
• Expand the relationships with existing customers by continuously proposing solutions that meet their objectives.
• Ensure the correct products and services are delivered to customers in a timely manner.
• Serve as the link of communication between key customers and internal teams.
• Resolve any issues and problems faced by customers and deal with complaints to maintain trust.
• Play an integral part in generating new sales that will turn into long-lasting relationships.
• Prepare regular reports of progress and forecasts to internal and external stakeholders using key account metrics.

• Developing growth strategies and plans.
• Managing and retaining relationships with existing clients.
• Increasing client base locally & internationally.
• Maintaining knowledge of international metal prices and updating daily sales & purchase pricing.
• Having an in-depth knowledge of business products and value proposition.
• Participate in industry or promotional events (e.g. trade shows) to cultivate customer relationships
• Negotiating with stakeholders.
• Identifying and mapping business strengths and customer needs.
• Following industry trends locally and internationally.
• Reporting on successes and areas needing improvements.

• Lead a team of 8 to conduct sales operations audit on Nada branches in KSA.
• Analyze data to find the most efficient sales routes.
• Meet with customers to address concerns and take direct action.
• Collect primary data from retail outlets in designated areas and mark customers with barcodes & coordinates.
• Maintain field records of company coolers and their details; whereabouts, serial numbers, condition, barcode number, …, etc. and compare records with finance to uncover discrepancies.
• Conduct training in sales techniques and company product attributes.
• Assess sales performance according to KPIs.
• Monitor competition within assigned regions.
• Prepare and submit reports to the Sales Director.

• Supervise the operations of sales team.
• Implement strategies to maximize sales and minimize expiry.
• Review day-today performance and provide direct feedback to salesmen.
• Retain existing customers by committing to scheduled visits and providing prompt attention to customer needs.
• Gain new customers and expand shelf size in designated areas in traditional trade channel.
• Ensure modern trade customers are properly served in accordance to company agreements with key accounts.
• Conduct daily market visits to establish relations with customers and audit salesmen performance.
• Conduct sales forecast and pre-order truck loads for salesmen.
• Ensure range-selling and maximize distribution to meet the designated levels defined by management.
• Perform on job training to salesmen on a regular basis.

• Conceive and develop efficient and intuitive marketing strategies.
• Schedule, carry out and oversee merchandising team activities to enhance visibility in modern and traditional trade outlets.
• Collect primary data from traditional trade outlets regarding visibility, market share and coordinates.
• Explore and assess the potential of new geographic territories and new channels and report back to management.
• Assess sales route efficiency and propose alternative, more efficient routes.
• Arrange and carry out in-store promotional campaigns and ensure proper use of POS marketing materials.
• Monitor progress of campaigns using various metrics and submit reports of performance.

• Cash management: daily review of current accounts vs. outstanding cheques and review of bank statements.
• Monitoring of Zain cards supply chain during the business partnership of Al-Safi & Zain.