Sa'ad Al-Aref, Regional Market Analyst

Sa'ad Al-Aref

Regional Market Analyst

Americana

Location
Jordan - Amman
Education
Master's degree, Accounting and Financial Management
Experience
14 years, 9 Months

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Work Experience

Total years of experience :14 years, 9 Months

Regional Market Analyst at Americana
  • Jordan - Amman
  • My current job since December 2015

• Collects information obtained from Market Research firms, internet, networks and other sources in preparing reports and analysis
• Generate reports on existing restaurant demographics as collected from the Oracle system and Business Intelligence.
• Prepares analysis of data used for designing Marketing programs and strategies for each brand.
• Assists in the preparation of annual budget and rolling forecast.
• Follow up and study each product and its impact on other products.
• Analyze the marketing campaigns and evaluate their results and report to the Brand Manager.
• Report the statistical data pertaining to growth rates and coverage for all company products in the different markets to the Business Insights Manager.
• Study the market and come out with data that decide upon the actual and expected consumers.
• Study sales outlets, the selling techniques & competitors in the market in order to use this data in planning.
• Evaluate demographics, prices and distribution channels
• Analyze data and distribute different product by using Boston Growth Share Matrix

Accountant at Philip Morris Investments
  • Jordan
  • December 2013 to November 2015

• Carry on, register, control and prepare accounting data in order to support financial activities
• Provide the company's management with authentic information in line with company's policies and procedures as well as with local accounting regulations.
• Analyze, prepare and submit various reports thus providing the management with information required for planning and organization of activities in a cost efficient manner, in line with the Company strategic objectives and Policies & Procedures.
• Receive, check and book all invoices into the BAAN/SAP system while verifying supporting documentation
• Handle all petty cash transactions and reviewing all supporting documents
• Review employees' expense statements to ensure they are in-line with standards/policies, provide necessary feedback and corrective actions when needed.
• Handle all bank transactions like preparing the wire transfers, checks for suppliers etc. and ensure the supporting documents are reviewed.
• Prepare monthly bank reconciliations and ensure review and signature of the chief accountant. Maintain safely and in a secured manners all blank checks.
• Keep track and account for all advances made and ensure all expenses are accrued for on a timely basis.

Financial Analyst at Phillip Morris Investments - Na'ur
  • Jordan - Amman
  • December 2013 to December 2014

• Support calculation of SVC
• Provide variance analysis on manufacturing costs
• Prepare require internal reports for PMI region
• Assess projects and prepare Capex codes
• Evaluate project expense and depreciation impact
• Track Budget and project in Baan
• Control leaf Cost and Leaf Inventories
• Assess Leaf Productivity
• Calculate Deviations between actual and Budgeted Costs

Immigration Consultant at Reach Immigration - Amman
  • Jordan
  • July 2008 to September 2012

Education

Master's degree, Accounting and Financial Management
  • at University of Hertfordshire
  • September 2013

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Bachelor's degree, Accounting
  • at University of Jordan
  • January 2012

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High school or equivalent, IB
  • at Mashrek International School
  • June 2008

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High school or equivalent, IGCSE
  • at Mashrek international school
  • June 2006

Specialties & Skills

Budgeting
Financial Analysis
Accountancy
ADVERTISING
COUNSELING
DOCUMENTATION
FINANCIAL
INVENTORY MANAGEMENT
MARKETING
MATERIALS MANAGEMENT
MICROSOFT OFFICE
TELEPHONE SKILLS

Languages

Arabic
Expert
English
Expert

Hobbies

  • Football, reading, swimming
    Athlete of the year @ mashrek School for the year 2008