GENERAL MANAGER
MAGHREB STEEL
Total years of experience :36 years, 3 Months
Maghreb Steel (2 production sites)
Group Sekkat
Casablanca Morocco Staff 1580
Metallurgical industry. Steelworks, hot and cold
rolling mill.hot-rolled, cold-rolled, galvanized sheet
Staff 1580
Turnover 280 Million Euros
- Implementation of the rescue plan set up by Mckinsey and approved by Moroccan
state, banks and shareholders.
- Implementation of new bank credit lines.
- Debts restructuring (approximately 560 million euros)
- Obtaining from Moroccan state safeguard measures and anti-dumping
- New management team
- New marketing and sale B to B strategy (domestic sale and exports)
- New supply and procurement strategy
- Upgrading of production sites (Steel-Works, Steckel, Plate Mill and galvanization lines)
- New industrial strategy; measurement of performance
- Improvement of safety in production sites
After 5 months
- 45 % sales volumes increased and 40% turnover increased
- 60 % production volumes increased
- - 5% manufacturing costs decreased, higher productivity and quality
-Return to positive EBITDA
Holmarcom Group
Casablanca Morocco
Production and distrubition of tea, biscuits and chocolate
Staff 200
Turnover 30 € million
- Implementation of a successfully IT program
- Human resources reorganization
- Aggressive marketing /sales strategy
- logistics improvement and cost saving 10% (150 vehicles)
- Distribution network extension. Retails and wholesalers.
- 5 outlets/warehouses management
- Budget monitoring and targets follow up
- +35 % sales growth and return to profitability
- Financial reporting to the board.
Safari Group
Production of plywood’s and wooden particle boards.
Staff 800
Turnover 96 million €
Export 40%
- Company reorganization
- Investment program for production lines modernization 50 Million Euros
- Human resources capabilities upgrade.
- New aggressive marketing and sales strategy
- logistics improvement and cost saving 10 % (45 tracks) in Morocco and Gabon
- New capacities in Gabon’s production site; Investment of 15 Million Euros
- Management of the subsidiaries of Meknes (Morocco) and Libreville (Gabon)
- Budget monitoring, targets and costs follow up
-+15 % sales growth and +30 % net benefits
Safari Group
Production of baking yeast (Germa) and bread improvers.
Turnover 40 million €
10 % export
Staff 350
- Reconstruction and complete automation of the production site (Investment of about
65 million Euros )
- Human resources capabilities upgrade and optimization
- Development and launch of new products ranges
- Exports development to West Africa
- New production line in El Jadida city
- 17 warehouses
- Logistics Optimization (150 vehicles). Cost saving 18%
- Definition and monitoring of budget and business targets
- Building of the new head office
- ISO 9001-2000 certification and HACCP
- +30 % production lines productivity Increased, manufacturing costs drop of 20%
- Doubling of production capacities
- +200 % sales growth, + 500 % profitability
Safari Group
Metallurgical products trade; Pipes Manufacturing
Mixed concret and breeze blocks
Precast floors manufacturing and installation,
Metal reinforcement for building.
Turnover 100 Millions €
Staff 1800
- New strategy for the company.
- Company restructuring
- Industrial development plan
- Production units Redeployment
- Human resources capabilities upgrade and Optimization
- B to B sales strategy
- Optimization of supplies of raw materials
- Production site launching and modernization program
- New sales team
- Budget monitoring and business targets
- Financial reporting
Alcoa group
Aluminum Household (Brand Seb and Tefal) Manufacturing
Aluminum packing and in PE films for food industry
Polypropylene tubes for pharmaceutical industry
Turnover 30 Millions €
Staff 400
- Accounting department and financial statements Supervision
- GAPM on IBM AS400 Implementation
- Reporting to PARIS’ headquarter
- Cost prices calculations
- Startup of a human resources management
- General management of HR and financial department.
Phillips Group
Small domestic appliances distribution, Refregerators and tv sets manufacturing
Turnover 28 million €
Staff 110
- Financial reporting to head office in Eindhoven in The Netherland
- Internal procedures
- Accounting department supervision
- Cash monitoring and bank management
- Devices line’s mounting cost control ( Tv….)
- Supervision of the IT department
- Establishment and followed of the annual budget
- Establishment of dashboards for the head office
