Saad Boksmati

•Manage the design department of the company. A total of 16 employees
•Set up a marketing strategy for the brand under the available budget/ reserving media spaces in magazines and online.
•Overseeing the companies’ events and exhibitions and coordinating with the subcontractors to follow the brand guidelines.
•Uplifting the brands identity in all aspects; includes creating new cartoon faces for the company and designing fire trucks, branding offices, redefining guidelines.
•Evaluating employees and their performance.

•Worked on the companies’ logo and corporate identity.
•Set up a marketing strategy for the brand under the available budget.
•Designed packages for the company from concept illustrations to production.
•Designed all accessories stitched on garments from concept to production.
•Presented all factories with a production manual so they can follow and create the perfect prototype. Factories in Italy and China.

•Was part of the Creative team that launched an extremely successful activation for Close Up City of Smiles that won us a Gold Effie.
•Lead on the Creative of the Red Bull account including activation ideation, collateral, engagement ideas and Media from conceptualization to supervision on finalization and execution.
•Lead on the Creative for Emaar with a focus on both ATL and BTL.
•Lead on the Arrow Juice Portfolio (Tropix, Miso, Tono) by creating new identities for some of their products and designing all their communication mediums (Packaging, ATL etc)
•Worked heavily on Davidoff and Gauloises constantly finding creative ways to engage and activate these black market brands with consumers.
•Lead on the Creative ideation and execution of many of JWT’s pitches including KAEC, Geisha Tuna, Auto Mall... etc.
•Lead on Nestle ice tea launch and activations from ideation to execution and implementation.

•Heavily involved for the ideation and implementation of Lipton’s activations across the Kingdom.
•Lead on designing all of the POSM collateral for Ariel and Tide in the Traditional and Modern Trade.
•Created many Corporate Identities for local brands like Coffee Boutique, Yatagan Jewelry etc.

•Heavily worked on Hyundai and initiated Creative ideation including many of their Press Ads and Communication mediums.
•Worked on corporate identities for many local brands like Crepe Avenue caffee, Slata Salad bar, Art Oasis...etc