Sales & Marketing Specialist
aibozo.com
Total years of experience :11 years, 7 Months
Sales & Business Development :
Contacting potential clients; Planning and overseeing marketing; Researching new opportunities; Increasing the value of current & attracting new ones; Developing new markets; Attending industry events; Developing quotes & proposals for clients; Developing goals & business growth.
Marketing :
Developing a pricing strategy; Supporting sales & lead generation efforts; Creating promotions; Understanding and developing budgets; Developing & managing advertising campaigns; Organizing company events; Building brand awareness & positioning; Marketing strategy; Directing, planning & coordinating marketing efforts; Developing marketing campaigns; Researching demand; Evaluating competitors; Design & oversee all aspects of the digital marketing department; Plan & manage social media platforms; Identify the latest trends; Evaluate important metrics; Brainstorm innovative growth strategies.
Project Management
Establishing effective project plans and ensuring their execution; Coordinating with cross discipline team members; Submitting project deliverable; Preparing status reports; Facilitating change requests; Coordinating the development of user manuals, training materials and other documents as needed; Identifying and developing new opportunities with clients; Obtaining customer acceptance of project deliverable; Managing customer satisfaction; Conducting post-project evaluation.
Conference Production
Develop event agenda; Identify & recruit speakers; Develop promotional campaigns; Contact and generate sponsors; Research & generate conference topics; Maintain appropriate documentation; Negotiate speaker fees & send letters; Work with cross-functional teams; Identify marketing partners; Assist in budgeting.
Content Writer
Producing product content; Sales content; Customer-service content; Event content; Marketing Content;; Advertising; Blogs.
Managing the sales of exhibition spaces and sponsorship.
Conferences & Exhibitions Projects Sold:
-The Annual Investment Meeting.
Managing sponsorship sales and fundraising efforts, from government and corporate entities; Customer service and account management to existing and prospective exhibitors; Achieving sales revenue targets; Calling & meeting clients weekly; Ensuring Exhibitors satisfaction; Reporting of sales results & activities; Developing sales plans & presentations; Developing a business strategy to achieve maximum revenue; Developing new business; Assist the finance team with revenue collection;Providing the marketing team with market intelligence to assist with campaigns; Monitoring and researching the market using online resources, gaining customer feedback, attending competitor events, and industry networking; Optimizing floor plan; Effective communication with internal departments including operations, marketing, finance to enhance exhibitors experience; Managing renewals and negotiations; Overseeing communication with sponsors; Aligning business & market needs; Developing sponsorship strategy, Collateral and planning leverage .
Exhibition Sales Agent
Assisted the sales team in selling exhibition spaces on a commission basis.
Conferences & Exhibitions Projects Sold:
-ISF Middle East
-The Restaurant Show
Generating leads; Negotiating contracts with prospective clients; Preparing weekly and monthly reports; Giving sales presentations to a range of prospective clients; Coordinating sales efforts with marketing programs; Preparing and submitting sales contracts for orders; Visiting clients and potential clients to evaluate needs; Maintaining client records; Answering client questions.
Marketing Manager and Head Of Buyers Program
Marketing management of particular channels and head of buyers programs
Conferences & Exhibitions Portfolio:
-Gulf Health
-Arab Medical Travel
-Kuwait Construction Week
Digital Marketing
Search Engine Optimization (SEO); Search Engine Marketing (SEM); Website Strategy; Social Media Marketing; Email Outreach; Re-targeting; Content Generation and Optimization; Quality Link Building; Partnership Marketing; Integrated Online Marketing Strategies.
Head of Buyers Program
Developing & producing buyers and B2B meeting programs, contacting existing and new buyers and confirming their participation, communicating scheduling, and meeting plans with B2B sellers and buyers.
Project Manager
Project design, planning and execution.
Conferences & Exhibitions Portfolio:
-FRAGXPO
Determining and communicating project timelines based on client needs and lead times; Providing cost estimating, budget planning, labor planning, resource management and forecasting project completion time; Consulting with vendors regarding project requirements; Structural & budget guidelines & effectively communicating details with everyone involved; Identify innovative solutions to enhance the project; Effectively communicating technical information to vendors; Communicating project details, change orders and scheduling; Ensuring successful project delivery.
Conference Producer
Creating the full program, inviting and qualifying speakers, and setting up registration.
Conferences & Exhibitions Portfolio:
-The Sustainable Premium Education Conference
Conducting telephone and in-person research to develop and write a multi-streamed conference agenda; Identifying, inviting and confirming speakers and thought leaders, liaising with them throughout the time leading up to the conference; Establishing and maintaining relationships with key professionals, industry leaders, C-level executives through the year; Copy Writing and developing marketing and sales collaterals to assist those departments; Attending and overseeing the conference, providing onsite logistical & operational assistance, supporting and trouble-shooting and ensuring the conference run smoothly.
Project Manager
Project design, planning and execution.
Conferences & Exhibitions Portfolio:
-FRAGXPO
Determining and communicating project timelines based on client needs and lead times; Providing cost estimating, budget planning, labor planning, resource management and forecasting project completion time; Consulting with vendors regarding project requirements; Structural & budget guidelines & effectively communicating details with everyone involved; Identify innovative solutions to enhance the project; Effectively communicating technical information to vendors; Communicating project details, change orders and scheduling; Ensuring successful project delivery.
Conference Producer
Creating the full program, inviting and qualifying speakers, and setting up registration.
Conferences & Exhibitions Portfolio:
-The Sustainable Premium Education Conference
Conducting telephone and in-person research to develop and write a multi-streamed conference agenda; Identifying, inviting and confirming speakers and thought leaders, liaising with them throughout the time leading up to the conference; Establishing and maintaining relationships with key professionals, industry leaders, C-level executives through the year; Copy Writing and developing marketing and sales collaterals to assist those departments; Attending and overseeing the conference, providing onsite logistical & operational assistance, supporting and trouble-shooting and ensuring the conference run smoothly.
Acting Project Manager
Planning and execution of the entire event life cycle and handling all aspects of the project.
Conferences & Exhibitions Portfolio:
-Dubai International Humanitarian Aid & Development
-Offshore Arabia
Coordinating with cross discipline team members to make sure that all parties are on track with project requirements, deadlines, and schedules; Meeting with project team members to identify and resolve issues.; Submitting project deliverables and ensuring that they adhere to quality standards; Preparing status reports by gathering, analyzing and summarizing relevant information; Establishing effective project communication plans and ensuring their execution; Facilitating change requests to ensure that all parties are informed of the impacts on schedule and budget; Coordinating the development of user manuals, training materials and other documents as needed to enable successful implementation and turnover of the process or system to the clients; Identifying and developing new opportunities with clients; Obtaining customer acceptance of project deliverables; Managing customer satisfaction within project transition period; Conducting post-project evaluation and identifying successful and unsuccessful project elements; Project oversight.
Exhibition Assistant Business Development Manager
Assisted through sponsorship sales, tailored sponsorship packages and value presentations
Conferences & Exhibitions Projects Sold:
-Offshore Arabia
-Dubai Drinks Technology
Assist in the communication of the BDM with clients via emails, telephones; Responding to inquiries made by clients about company products and services; Undertake market research to provide support for the BDM; Identify and communicate with new business leads for the BDM; Report on market trends monthly; Recording minutes during meetings; Assist to complete clients visit reports and CRM reporting; Support the BDM in sales meetings when required; Assist the manager to make inquiries on small projects and handling them from start to finish; Providing required assistance to relevant staff and partners.
Marketing Manager
Full marketing management of the exhibition and conference.
Conferences & Exhibitions Portfolio:
-Dubai International Humanitarian Aid & Development
-Offshore Arabia
-Dubai Drinks Technology Expo
Developing a pricing strategy that maximizes profits and market share but considers customer satisfaction; Identifying new customers; Supporting sales and lead generation efforts; Creating promotions with advertising managers; Understanding and developing budgets, including expenditures, research and development appropriations, return-on-investment and profit-loss projections; Compiling lists describing the project offerings; Developing and managing advertising campaigns; Organizing PR events; Building brand awareness and positioning; Evaluating and maintaining a marketing strategy; Directing, planning and coordinating marketing efforts; Developing & Communicating the marketing plan; Developing each marketing campaign from start to finish; Researching demand for the project; Evaluating competitors, Target Audience and Buyers Personas; Handling social media, public relation efforts, and content marketing.
Conference Producer
A to Z Conference Production
Conferences & Exhibitions Portfolio:
-Dubai International Humanitarian Aid & Development
-Offshore Arabia
Producing and developing market-leading conferences by conducting thorough research via telephone and in-person; Liaising with industry specialists and acquiring key speakers for the conferences; Identifying and researching key topics, developing commercial conference programs; Developing and managing key client relationships, as well as liaising with departments internally.
Exhibition Operations Manager
Receiving and converting incoming inquiries to achieve targets and maximize revenue
Manage events schedule
Building strong relationships with customers to fully understand their needs
Arranging and carrying out Hotel show rounds.
Ensuring the complete administration and execution of all planned events.
Participating in hotel promotional activities
Accomplishment:
Distinguished through last-minute key event handling with experience in big size weddings, & major high profile corporate meetings. Converted AED 2M in events & AED 5M in groups.
Selling mobile applications by establishing contact and developing relationships with prospects;
Recommending solutions. Maintaining relationships with clients by providing support, information, and guidance.
Researching and recommending new opportunities;
Accomplishment:
$300k in application (app) sales for IOS & Android; Integrated new sales & marketing strategies for (app) launch.
Intern in Sales & Marketing at StayBridge Suites
Period: (Apr 2014 to Nov 2014)
Maintaining relationships with existing customers through regular visits
Visiting potential customers to attain additional market share
Acting as the point of contact between the company and the client
Gathering market and consumer information
Acquiring a clear understanding of customer business' and requirements
Reporting activities to management
Providing sales forecast for new and existing customers
Attending daily briefings and sales meetings
Using key marketing tools
Intern Human Resources Training & Recruitment at Phoenicia Intercontinental
Period: (Aug 2009 to Oct 2009 )
Recruitment: assisting with candidate application screening, participation in recruitment fairs and assisting with employees' work permit applications and renewal at external offices; five job interviews conducted; job description research project for all the hotel depts.
Training: assisting in workshop presentations and organizing training programs; short video project on leadership
Employee relations: the daily routine of updating and maintaining the bulletin board by posting notices, thank you letters and guest comments; assisting with coordinating all employee-related functions
Housekeeping Supervisor Intern & Chef Intern at Phoenicia Intercontinental
Period: (Aug 2010 to Oct 2010)
Assigning workers their duties and inspecting work for conformance to prescribed standards of cleanliness
Investigating complaints regarding housekeeping service and equipment and taking corrective action
Obtaining rooming lists requiring immediate cleaning and list of prospective check-outs or discharges to prepare work assignments
Coordinating work activities among departments
Conducting orientation training and in-service training to explain policies, work procedures, and to demonstrate use and maintenance of equipment.
Intern In Kitchen at Intercontinental Phoenicia
Period( Sep 2009-Oct 2009)
Commi at Eau de Vie (French Cuisine) and Wok Wok (Asian Cuisine)
Working on all sections
Storage, preparation and cooking of all food items
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