Manager
Nielsen
مجموع سنوات الخبرة :15 years, 6 أشهر
Currently leading National Retailer Census of Pakistan, the biggest project in the history of Nielsen Pakistan
Beside that leading Retail Measurement Service (Retail Audit) for Tobacco and Telecom players
Handling all regional & global queries for Telecom and Tobacco
Providing strategic insights to clients & contract negotiations
Team development and retention
Training clients on research tools and methodologies
Key Projects
Retailer Census of Pakistan - (2015 - 16)
Premium Retailers Census, (Tobacco) - (2014 -15)
Part of the team who initiated retail measurement for Telecom in Pakistan
Market Context Analysis that consists of four main proponents
I. Economic Analysis (Global & Pakistan)
II. Profile of Pakistani Consumer
III. FMCG sector performance
IV. Retail evolution of Pakistan
Also led Retail Tracker study for a Telecom operator. Project designed to get insights from retail end about SIMs sale, Recharge and MFS. Responsibility included all client communication to design the questionnaire according to the clients need. Liaison between the field and Stats department to achieve the maximum possible efficiency
Designed the Research curriculum for Executive and Senior Executive level in coordination with HR department
Preparing issue based analysis and provide value addition to the clients
Carrying out detailed analysis according to the specific needs of the clients to produce actionable outputs and presenting it in client forums
Liaison with the process teams to bring efficiency in all the project stages
Conducting RMS and Nielsen’s Advisor Software trainings for clients
Key Projects
Restructured the whole database for a Tobacco company. This included analysis of around 1600 lines to eliminate discrepancy and duplication of different brands and SKUs
Serviced major clients from Tobacco and Telecom industry
Analyzed retail audit data to present various analysis/insights
Reviewed and synthesized reports and presentations for the client
Provided key takeout and consumer insights to clients and respond to their queries and requests
Liaison with field, coordinated and controlled various project stages
Prepared methodologies, questionnaires, write and discussed proposals in compliance with client needs
Managed the day to day client relationships and ensured that all projects are completed on time to the required standard, and high client satisfaction is maintained
Market research and Need Assessment of SMEs in Peshawar
Successfully launched HR Plus Program for SMEs in Peshawar
Prepared business proposals for Ministries of Pakistan
Managed Seminars for BSF in Peshawar and Islamabad
Managed projects for Marketing and Human Resources of Gems Industry, Honey Exporters and Sporting Arms Manufacturers in Peshawar
Managed project for economic revival of Flood affected businesses in Peshawar and Nowshera
Managed the web portal for BSF (www.franchisingpakistan.com)
Analyzed, processed and presented project proposals from BSF applicants and monitor client progress
Identified Level of Competition for NetSuite
Conducted Competitor Analysis of NetSuite
Conducted Need Analysis and Demand Estimation for NetSuite
Developed the Marketing Mix Strategies for NetSuite
Designed the structure of Marketing Department along with HR arrangements
Developed Launch plan with costs including Test Marketing and Software Competition for launch of NetSuite in Pakistan
Worked on a project “Impact of LPG Auto gas on CNG Industry in Pakistan”
Conducted Industry Analysis and Competitor analysis of PSO
Conducted survey on the Perception of PSO in the Customers mind
Organized charity cricket match and participated in CSR programs
Distinctions in BBA(Hon) Co- Editor of University Magazine “PATRAS” Member of the shooting club of GC University Lahore