saady bayrem

• Audited full account structure including active campaigns, targeting, and creatives, then built a scaling strategy from
findings
• Designed geo-targeting logic to exclude cities with higher competitor agency density, directing budget toward audiences
more likely to convert
• Set up a CBO campaign with per-ad-set min/max spend caps to maintain budget distribution across locations while
allowing Meta to optimize
• Rewrote ad copy across all active ads to improve conversion alignment
• Wrote UGC video scripts and briefed creators using patterns from historically converting creatives
• Used Metas native creative testing feature to give spend to new creatives without launching separate ABO test campaigns
• Delivered performance reports every 3 days and ran daily campaign monitoring throughout the engagement

Meta Ads
• Running an Instagram follower campaign at $0.40 CPR, generating 1, 200+ new followers
• Running lead generation campaigns using lead magnets, capturing 800+ leads from Meta at an average CPL of $2.50
• Integrated Meta lead ads directly with Mailchimp for instant automated follow-up
• Weekly performance reviews with the CEO and marketing officer, with changes applied to creatives, offers, targeting, and
budget each cycle
Email Marketing
• Built a 12+ month Mailchimp nurture sequence segmented by travel timing and traveler preferences, following
direct-response conversion structure
• Created Mailchimp popup forms with lead magnet offers, each connected to a dedicated nurture sequence
Social Media
• Managing IG content calendar including posts and daily stories to maintain profile quality and increase follow rate
• Designing static posts and story creatives using Canva and editing short-form video content using CapCut Pro
• Communicating weekly with a video content agency to review and approve content
SEO and Reporting
• Writing SEO-optimized blog posts
• Acquiring backlinks through link swaps, guest posts, and HARO outreach
• Built Looker Studio dashboards pulling from GA4, Google Search Console, and blended data sources, designed to be
easy to read for non-technical stakeholders
• Setting up GTM event tracking (button and link clicks) and generating GA4 reports
Marketing Automation (n8n)
• Built a workflow that pulls completed trip data from Notion and sends personalized review request emails within 24 hours
of trip completion to maximize Google review volume
• Built a WhatsApp automation workflow to contact warm leads automatically and maintain conversation continuity
• Built an email automation that handles trip request responses without human involvement
• Built an AI-assisted content workflow that increased blog production by 6x per week, reaching 12x previous monthly output
Strategy
• Created yearly OKRs for the marketing team aligned to end-of-year growth targets

Content and Creative
• Wrote 4 video scripts covering both persona-focused and general angles
• Supervised a filmed video with a creator, directing wording and tone on set
• Created 5 static visuals (3 persona-specific, 2 general) and 1 general animation video
Lead Generation and Meta Campaign
• Built an instant form with friction questions to pre-qualify leads before capture
• Structured and launched a Meta campaign to promote the AISEB program, including campaign architecture and ad copy
• Synced Meta leads with Google Sheets to trigger the n8n automation workflow, using Sheets as a lightweight CRM
integration
Automation and CRM
• Built a full n8n workflow to follow up with leads instantly via email, delivering the program syllabus automatically upon
capture
• Handled full workflow build including structure, logic, credentials, HTTP requests, and debugging
• Monitored campaign performance and workflow execution throughout the engagement

• TikTok content creation generating 400K+ views
• B2B website SEO optimization
• Launched Google Ads UAC campaigns acquiring 30, 000 new users
• Commercial prospecting, closing 3 new clients

• Customer management
• Banking operations
• Administrative support
• Assisted in the organization and management of community projects and charitable events