Sabina Shawareb

● Creating communications and marketing strategies for several brands under the group.
● Implementing and overseeing the strategies.
● Establishing procedures for workflow, communication and customer feedback handling.
● Creating several KPIs for measuring operations efficiency, customer experience and overall
quality.
● Conducting weekly and monthly reports addressing the brands’ alignment with the set
strategies.
● Overseeing marketing activities.
● Developing and launching products.
● Aligning marketing operations with assigned budgets.
● Creating attractive offers and promotions to help increase sales.

● Creating new processes and approaches to increase efficiency of the department.
● Overseeing the entire team and their day-to-day operations.
● Developing digital strategies for regional brands such as; Burger King, Buffalo Wild Wings,
and IKEA.
● Ensuring operations excellence and quality of deliverables.
● Creating and implementing future annual plans for the social media department.
● Managing and evaluating the team according to KPIs to assess their performance and
weaknesses.
● Key member of the business development team .
● Planning and acquiring new business tools to support the operations of the department.

● Executing quality assurance best practices across all clients' accounts in order to ensure
clients satisfaction.
● Making sure that team members are working in accordance to the latest social media trends.
● Giving support in the training and development of social media team members.
● Ensuring team members are meeting required KPIs.
● Giving support in business development efforts with new and potential clients.
● Working with Head of Social Media to create and implement processes to be used within the
social media department.
● Work on guidelines for visuals and content of campaigns and social material.
● Direct designers in developing visuals and motion graphic materials for clients.

● Working closely with clients on a daily basis to manage their online presence
● Setting the overall strategy and overseeing its implementation to achieve clients' yearly and
monthly KPIs.
● Preparing advertising campaigns and media plans, executing, monitoring and issuing closing
reports.
● Acting social media manager for the department in order to organize the team members'
duties and tasks, handle the presentations when pitching for new clients, and overseeing the
department’s day to day tasks and quality of work.
● Hiring team members for the social media and creative departments.

● Internet research, responsible for creating campaigns, listening reports, financial sheets,
writing proposals, writing and implementing strategies, participating in different pitches.
● Making sure the communities are perfect and always on the right track.
● Preparing and giving social media training sessions for TOP’s clients.
● During the last two years, I worked closely with Nawras Telecom (Ooredoo Oman) in Muscat,
Oman to achieve business objectives; pleasingly different customer experience, brand
awareness, and sales leads. Together we achieved great milestones and ROIs and set the
bar for social media in Oman.
● Organizing the first Instagram Exhibition in Oman and the region. It received more than 2, 000
participations. This event got international attention from industry professionals and
influencers.
● Communicating with 3 rd parties and other agencies in order to deliver offline and online
campaigns for clients.

● Responsible for the management of different social media channels of our clients, such as
Twitter, Facebook, YouTube, Instagram and more.
● Acting as the voice of our clients on the social media space, engaging in dialogues and
answering questions where appropriate and engage in conversations with our target
audience.
● Creating social content calendars, preparing online media monitoring reports and helping in
setting accounts' strategies.
● Following up with clients and different departments within the company to complete the
accounts' requirements.
● Communities handled: UNICEF-MENA, The Walk JBR, MediaME, Samsung, Nawras and
worked on a few projects for Edelman.

● Writing proposals, coordinating and managing projects proposed by organizations such as;
UN, USAID, WHO, World Bank, etc.
● Dealing with clients during and after the projects are done to make sure that we've achieved
our clients' goals and reached their expectations.
● Controlling documents and supervising phases (goods' inspection, packaging and following
up with the shipping companies) of supplying the products/services needed to execute the
projects.

● The work was basically about helping and solving customers' technical issues which are
related to the architecture, IOS and the operation of different platforms of routers and
switches.
● Solving problems of different levels of difficulty and following up with our customers to assure
our customers’ satisfaction, which was the main goal of our technical support center.
● Dealing with customers from different nationalities all around the globe.

● Writing proposals, coordinating and managing projects proposed by organizations such as;
UN, USAID, WHO, World Bank, etc.
● Dealing with clients during and after the projects are done to make sure that we've achieved
our clients' goals and reached their expectations.
● Controlling documents and supervising phases (goods' inspection, packaging and following
up with the shipping companies) of supplying the products/services needed to execute the
projects.