Senior Marketing Executive
THE DUBAI MALL part of EMAAR MALLS
Total years of experience :9 years, 11 Months
Events, Trade and Strategic Marketing Development at the world’s largest retail destination “The Dubai Mall:
• Developing the yearly and quarterly marketing plans and activities calendar for the mall
• Creating concepts and themes for marketing activations
• Implementing the marketing campaigns and promotional activities, as per the developed plans
• Managing the marketing budget for each campaign
• Collating data on brand performance, marketing initiatives, customer mix, post event reports after each sponsorship/display activity
• Monitoring marketing activities results and returns
• Handling end-to-end discussion with new and existing suppliers
• Establishing regular, successful collaborations externally with retailers and government entities and internally within Emaar
•Overseeing 1, 300+ retailers’ events and activations taking place at The Dubai Mall
Senior Marketing Specialist- DEPARTMENT OF CULTURE AND TOURISM (Abu Dhabi, UAE)
Strategic Development of Retail Abu Dhabi Calendar and its portfolio of first-of-its-kind retail events and experiences.
Regional Brand and Retail Marketing Executive - CHALHOUB GROUP RETAIL (Dubai, UAE)
Managed a portfolio of four Luxury Brands (TUMI, LOEWE, MULBERRY & LONGCHAMP):
• Developed annual marketing plans for local markets in-line with the global brands’ marketing strategies
• Defined, monitored and managed the regional marketing budgets in the Middle East
• Leveraged strategic insights on industry trends, customer behavior/performance and marketing best practices to develop new marketing opportunities, successful launches and tactical campaigns in stores
• Developed an ATL Plan and briefed Media & PR agencies on the brand strategy and marketing direction in local markets
• Benchmarked the marketing strategies of existing products against regional and global competitors
• Defined and implemented strategic/tactical marketing initiatives to improve store performance and to enhance the customer database, while increasing the brand awareness all year long and mainly on key celebrated occasions
• Monitored each brand's customer database and actively recruited potential customers to ensure successful future CRM results
• Planned and organized PR events, product launches and store openings, in coordination with suppliers and agencies, to achieve event objectives
• Participated in monthly/quarterly business plan and in revision meetings with GMs and retail sales managers
Managed a portfolio of three Luxury and Premium Brands (Swarovski, TUMI, S.T. Dupont and Mikimoto):
• Assisted in developing the annual marketing plan and in implementing global brands’ strategy
• Oversaw all brands’ marketing activities in the Middle-East Region: UAE, KSA, Kuwait, Lebanon, Jordan, Egypt and Qatar
• Planned and coordinated between the markets and the brands to ensure smooth event/campaign implementation
• Monitored the competitors’ marketing activity by conducting market visits and assessing their products
• Ensured that the brand's image is as per it’s global goals, objectives and values
• Communicated and followed up with Media and PR agencies on brand strategy direction
• Contributed in exceeding Swarovski’s yearly sales targets using lucrative marketing initiatives