Sabine Khoury

- Responsible for managing a portfolio of Top and High Potential accounts
- Managing accounts and being responsible for the overall quality and delivery of influencers campaigns, ensuring clients' strategic goals are met

- Oversee quality and operational performance of accounts, ensuring work quality and deadline adherence

- Keeping up to date with new developments, trends and opportunities for both clients and the wider industry

- Line management and people development

Storyteller. Content Creator. Recipe Developer. Digital Influencer. Brand Ambassador for Marriott MoreCravings platform. My account and blog, SabineOnTheGo, has allowed me to be all these things. It is truly my passion project and helps me celebrate with the users the pleasure of eating, traveling and living every experience to its fullest.

WHAT I DO?
- Develop content for my Instagram account (@sabineonthego)
- Develop blog posts for my website (www.sabineonthego.com)
- Collaborate with brands such as Noon, Hardees (Americana), Starbucks (Al Shaaya), Daniel Wellington, Yas Island, GUESS, Intercontinental hotels, Jumeirah Group, Visit Ras Al Khaimah, SugarMoo Desserts, Lafayette Gourmet, etc...
- Write articles and blogs for clients such as Marriott, Khaleej Times, HelloChef and others
(https://blog.hellochef.me/5-tips-to-make-your-diet-sustainable)
(https://www.khaleejtimes.com/wknd/bloggersheads/will-we-see-these-food-trends-in-2019)

- Reporting directly to the Managing Director
- Liaising with clients at a senior level on a day-to-day basis and creating trusted relationships with them
- Using my skills to push clients, and the agency, creatively and strategically
- Leading a team of Project Managers
- Ensuring the strategic and creative excellence of the team outputs in response to the client's briefs
- Providing strategic consultancy to clients
- Social selling/Business development for potential clients
- Working closely with project managers to further develop their skills and expertise
- Working closely with the Managing Director & Strategy Director to help develop new processes to improve the agency's performance
- Playing a key role in the recruitment of new team members as and when required
- Embracing thought-leadership by staying up-to-date on industry news and best practices

I work with clients to identify and initiate business opportunities for them that fit with their marketing and advertising goals to build their social media reputation.

What do I do?
- Client relationship management for multiple accounts
- Drive profitability and maximize productivity by effectively managing client expectations
- Write business proposals
- Involved in the client’s marketing strategies and have strong relationships with Senior Managers on the client side
- Lead and train project managers to deliver the best service to clients
- Build strong relations with colleagues, clients, network partners and external
- Business development for new clients

Relevant experience with international and local brands including:
- AIRLINES: KLM
- BANKING: Abu Dhabi Islamic Bank
- FINANCIAL: Dubai Chamber, Moneygram
- FMCG: Bavaria, Bateel, Kcal
- LEISURE: Emaar Gift Card, Emaar Entertainment, Sharjah Museums, Duplays
- PRODUCTS & SERVICES: Bosch

- Community management support for multiple social media channels including FB, TW, IG, YT, LI
- Social reporting
- Social advertising and campaign planning
- Social advertising budget projections
- Project Management
- Copywriting in English&Arabic/ managing/ building social editorial calendars
- Schedule posts on various social media channels

- Setting yearly budgeting and forecasting plans in coordination with the Operations Manager, Marketing Department and the Restaurants’ Brand Managers (Abdel Wahab, Ahwak, Duo, Harbor and Caribou Coffee).
- Meeting the Brand Managers on a monthly basis to discuss how to meet the budgeting forecasts.
- Producing monthly Profit and Loss statements and reporting them directly to the CEO.
- Ensuring proper implementation and monitoring of Marketing activities and campaign plans in coordination with the Brand Managers
- Reviewing marketing and advertising quotations with the Brand Managers.
- Contributing to and developing marketing plans and strategies.
- In coordination with the Operations Manager, preparing business plans for five years.
- Developing and implementing market research for Ghia Holding’s Restaurants in order to achieve the group’s objectives and the restaurants’ long term business plan.

• Processing regular financial transactions for clients, and cross-selling bank products and services.
• Meeting with applicants to obtain information for loan applications.
• Maintaining close customer contact to ensure continued satisfaction.