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Sabrina SAID, WORKPLACE CONSULTANT MIDDLE EAST - BUSINESS DEVELOPMENT

Sabrina SAID

WORKPLACE CONSULTANT MIDDLE EAST - BUSINESS DEVELOPMENT·Steelcase

United Arab Emirates

Master's degree, International Business focus Marketing

Work experience

Total years of experience: 15 years, 11 months

WORKPLACE CONSULTANT MIDDLE EAST - BUSINESS DEVELOPMENT

May 2014 - Present

Steelcase

Dubai, United Arab Emirates

May 2014 - Present

Mission : Representative and advisor for design influencers in order to grow business in the Middle-East
- Management and development of 12 assigned accounts
- Creation and development of account strategies / CRM Management
- Management of project and tender process
- Prospection on new business development
- Client’s Business Reviews
- Development of yearly events agenda

Company industry:
Interior design
Job role:
Sales

BRAND MARKETING SPECIALIST EMEA

May 2012 - May 2014

Steelcase

France

May 2012 - May 2014

Mission : Support launch of Coalesse brand in EMEA region
- Coordination of official branch launches in key EMEA markets
- Co-management and follow-up of 8 product ranges
- Competition benchmark and pricing strategy
- Management of product codifications with Product Data Management team
- Creation of sales tools (e-cat, pricelists, technical sheets, user guides…)
- Organization and leading of product training session for sales team
- Stakeholder on management of future product developments
- Organization of product market tests

Company industry:
Interior design
Job role:
Marketing and PR

JUNIOR PRODUCT MANAGER

June 2011 - August 2011

De Mes Terroirs

France

June 2011 - August 2011

Mission : Product offering development/reorganization
- Restructuration and redesigning of the website (creation of mock-ups)
- Creation of communication tools and reinforcement of the corporate identity
- Reorganization of the existing product offer and pricing analysis
- Development of new products / concepts (“recipes ideas”, “online grocery”)
- Sourcing of suppliers

Company industry:
Catering, Food Service, & Restaurant
Job role:
Marketing and PR

WEB-MARKETING ASSISTANT

May 2010 - August 2010

The Move Channel

London, United Kingdom

May 2010 - August 2010

Mission : Support on creation of French version of the website
- Writing of the website content with key words based on English version
- Web promotion
- Writing of newsletters
- Management of translations from English to French

Company industry:
Real Estate
Job role:
Marketing and PR

INTERNATIONAL PRODUCT DEVELOPER

October 2007 - December 2008

Air de Fete

Czech Republic

October 2007 - December 2008

Mission : Launch of a new product on Czech market (sugared almonds)
- Market Study to identify market opportunities
- Building of sales and marketing strategy (country, targets, products selection…)
- Creation of communication tools (catalogs, sales brochure, technical sheets…)
- Prospection, meeting and negotiation with clients in Czech Republic

Company industry:
Catering, Food Service, & Restaurant
Job role:
Sales

MARKETING ASSISTANT

May 2008 - August 2008

Peguform

Spain

May 2008 - August 2008

- Market study on automotive market - Competitive analysis
- Participation of business development participation
- Coordination and participation in project management

Company industry:
Automotive Dealership & Distributor
Job role:
Marketing and PR

Education

IAE Institute of Aix-en-Provence (France) - Graduate School of Management

June 2012

June 2012

Master's degree, International Business focus Marketing

France

Graduated with honors

Professional University Institute of Sophia Antipolis

June 2010

June 2010

Bachelor's degree, Strategy and International Business

France

Graduated with honors

Bristol Institut

June 2009

June 2009

Diploma, International Trade

France

Graduated with honors - Top of the year regionally

Skills

Interior Design
Expert
Interior Design
Expert
Business Development
Expert
Business Development
Expert
Brand Development
Expert
Brand Development
Expert
Product Management
Expert
Product Management
Expert
Marketing
Expert
Marketing
Expert
PRODUCT MANAGEMENT
Expert
PRODUCT MANAGEMENT
Expert
CRM
Expert
CRM
Expert
CUSTOMER RELATIONS
Expert
CUSTOMER RELATIONS
Expert
MICROSOFT OFFICE
Expert
MICROSOFT OFFICE
Expert
NEW BUSINESS DEVELOPMENT
Expert
NEW BUSINESS DEVELOPMENT
Expert
PROJECT MANAGEMENT
Expert
PROJECT MANAGEMENT
Expert
BRAND DEVELOPMENT
Expert
BRAND DEVELOPMENT
Expert
Interior Design
Expert
Interior Design
Expert
Business Development
Expert
Business Development
Expert
Brand Development
Expert
Brand Development
Expert
Product Management
Expert
Product Management
Expert
Marketing
Expert
Marketing
Expert

Languages

Arabic
Beginner
English
Expert
French
Expert
Spanish
Intermediate

Hobbies

  • Culture History
  • Travels
  • Interior Design & Architecture