Head of Segments, Loyalty and Assets
National Bank of Oman
Total years of experience :23 years, 3 Months
Heading the Retail assets
Redefining the customer engagement
Revamped the loyalty program
Heading the Retail Assets and Liabilities for the Bank to position the Bank as a preferred choice for primary banking and drive 35%+ growth for the Retail Bank.
Managing a growing portfolio of over AED 10 billion with product, process and profitability deliverables.
Developed new products like purpose based unsecured loans, step up interest rate home finance
Redefined the onboarding product processing workflow with new Loan Origination and business process management systems
Launched payroll propositions and customer segment propositions
Refined cross sell propositions & promotions including introduction of common application form
Leading a multi product Sales team to drive value growth through acquisition of Asset & Liabilities viz Personal Loans, Payroll Accounts, Credit Cards, Overdrafts and Banc-assurance
Increased Sales volumes and payback by 50%+ in first 6 months
Implemented the Lean practices resulting in 90% + customer satisfaction results and drastic reduction in Rejects
Headed various product functions in the span of five years plus across Asset (Personal loans, Auto loans, Overdrafts & Mortgages) and Liability & Remittance product lines, delivering business growth whilst improving profitability. Managed AED 3+ billion Asset portfolio in the last assignment
Led the Auto and PL portfolio to a positive profit from a loss position during recession Co-chaired McKinsey project on Instant account opening - a big USP in Mashreq Branches today
Led BCG project to redesign PL process flow delivering best TAT (24 hour application-to-cash)
Launched Islamic products - Personal Finance and Easy Saver to enhance Islamic banking suite
Developed and marketed bundles like Majestic, MAX to increase customer stickiness
Created outbound Tele-sales channel for PL and Alternate Broker channel for Mortgages
Launched the Consumer Durable Loans business forming part of core launch team. Attained leadership position in the region in 6 months by cultivating key local level Manufacturer & Dealer relations
Increased the portfolio from Rs 7 billion Rs 15 billion YoY in an year by creating synergies between Inventory funding and retail sales at the dealers
Surpassed sales expectations each month for 30 consecutive months, grew the business 5 times from same channels. Awarded a trip to Australia for over-achievement of sales targets
Recruited as Leadership Trainee, led the Sales team to make Pune the No1 Two Wheeler loan Sales territory in India
Awarded ‘The Indi-Challenger - April-May 99’ for collection excellence in credit cards