Marketing
Accountability
Total years of experience :7 years, 1 Months
Presently working for Hand's Up Integrated Marketing Services 12 Oct 2010 -till date.
Accountability: Marketing.
Profile: Brand Manager
• Worked with Co Agencies for Marketing & Brand Planning
• Strategic Brand Planning
• Leading a Creative & Accounts team to perform with the expectations of the clients & meet the requirements.
• Monitored all accounting & Business information of the firm to ensure that all the required standards and expectations are fulfilled.
• Assisted the clients in assessing their requirements & conflict resolution by conducting Meetings and discussions.
• To develop Marketing Strategies for the assigned portfolio of Client
• Develop Creatives for the launch of Brand & Division.
• Execution of Events.
• Conducting PR for the promotion of an Event.
• Developing Scientific Inputs for promotion.
• Actively participated at AICOG Conference at Hyderabad.
• Associated with RCOG UK for Dr's Upgradation Skill's
• Promotion: Promoted from Product Executive to Product Manager with effect from Year 2007.
International Projects undertaken:
• Market Research Stoma Management Conducted Market Research Activities for Stoma Management which Includes in Identifying the Patient Need with Stoma.
a) Need of Stoma Management
b) Process Flow of Patient
c) Identifying Product Range
d) Market Segment & Estimation
e) Identifying the Nursing Services at Home for Stoma patient
f) Tie up with Pelican Health Care Pvt Ltd UK.
g) Brand Plan
h) Brand Launching & Inputs.
• Market Research Autodetect
a) Identifying Product Segment & Customer Segment
b) Brand plan.
c) Market Segment & Estimation
d) Tie up with Indigo Orb
• Reporting System: Developing Reporting System for Area Sales Managers & Clinical Coordinators.
• Standard Operating Procedure: Setting up Standard Operating Procedure for Invoicing Procedures & Credit Notes, Insurance Claim.
October 2009 - 11 Oct 2010.
Medical Tourism Consultant, Founder - Medirism.com
Registered Pharmacy Consultant at AAI Mata Medical
Worked for Goldshield HealthCare Pvt Ltd (India) from 12 December 2005 till 2 December 2008 as a Product Manager (Mumbai)
Business Unit: Critical Care India.
• Product Responsibility: Launched Unique range in Oncology Products & Nursing Care at Home for First time in India.
• Launched Products: For Cancer segments like Breast Cancer, Lung Cancer, Colon Cancer, Glioma's & Hematological Malignancies.
• Product Ranged: Pacligold (Paclitaxcel), Docegold (Docetaxcel), Oxaligold (Oxaliplatin), Gemgold (Gemcitabine), Cisgold (cisplatin), Carbogold (Carboplatin), Doxogold (Doxorubicin), Tezogold (Temozolomide), Goldtinib ( Imatinib), Goldcitabine (Capecitabine)
Excellence at Work:
• For Creative Inputs & Suggestions towards the finalization of Artworks for Packaging Material for the Unit.
• Teamwork for making a vital contribution to the performance of the company & ability to weigh the 'pros and cons' of given assignments as Stated by CEO Mr.Kirti.Patel
• Conducted First patient education programe on Stoma Management at Bombay Hospital for Dr.Bhavana.Parekh Medical Oncologist in Bombay Hospital.
• Ensure Products are delivered to the Customer in a timely manner & in Good Condition.
• For customer satisfaction & Retention Efforts in arranging stock for a patient when the stockist didn't have the desired product.
• Master's in Marketing Management (MMM) from Mumbai University (Year of Passing May- 2008)
• Final Yr. B' Pharm from North Maharashtra University in 2001.
• Successfully completed Diploma in Marketing Management (DMM) course from Welingkar's Institute of Management Development and Research (Year -2000) Curricular Activities • Participated in Project for Pilot Plant Scale up Techniques for Tablet Manufacturing Unit. • Participated in a Project for Liquid Oral Preparation Plant. • Participated in Preparing Charts for History of Pharmacy. Cultural Activities Member of Organizing Culture and Sports Activities.
(Smt. S.S.Patil College of Pharmacy) - 65% First Class. • H.S.C. from Maharashtra State Board in 1997.
• Second Yr. D' Pharm from Mumbai University in 1994.
(N.S.S. College of Pharmacy, Mumbai) • S.S.C. from Maharashtra State Board in 1992.
(St. Anne's Jr College, Mumbai)
(St. John High School, Mumbai) Additional Qualification
Institute: MET College of Management Mumbai.