Sadaat Faruqui

Customer Marketing for entire Dabur International Product Portfolio - Middle East & North Africa

Experience and rich exposure to markets as diverse as KSA and UAE

Sales IT & Demand planning an integral part of the role.

Responsibility:
- Assigned to Dabur's U.S. acquisition 'Namaste Labs.' as the only sales element in core cross-functional team to set-up and streamline the sales systems and processes - reporting in to the CEO Dabur International.
- 6 months deployment in Dabur's U.S. HQ consulting and helping the U.S. business.
- Work with retail chains like Walmart, Sally's, Walgreens, CVS amongst others..
- Work with International Sales Team in Africa, Europe and MENA on delivery of business objectives.
Achievements:
- Consulting nature of job ensured exposure to various aspects of business while working with acquired-company's functional heads.
- Helped develop understanding of business practices in the evolved U.S. retail environment.
- Directly managed all international business.

Responsibility:
- Ideation and initiation of all activations to generate tertiary sales in across channels.
- Control and effective utilization of regional trade marketing budgets.
- Manage new product market entry, ensuring desired availability (listings) and visibility (shelf space)

Achievements:
- Extensive traveled across Saudi Arabia and U.A.E. directly engaging senior buyers at retail chain level like - Panda, Bin Dawood, Danube, Nahdi, Dawaa, Carrefour, Lulu's.
- Initiated the first Category Management (CatMan) project at Dabur engaging A.C. Neilsen to gain category captaincy at a leading retail chain.
- Identified and pursued ecommerce opportunities for FMCG.
- Carried out Study of Pharmacy Channel in K.S.A. based on primary and secondary data to help formulate company’s long term Pharmacy Channel Strategy.
- Sales IT: numerous achievements in sales automation aimed at improving efficiencies. Sales Forecasting/ Competition Data Tracking/ Claims Processing etc.

Responsibility:
- Managed all Trade Marketing activities at a All-India level for Hair and Personal Care portfolio.
- Key brands including Dabur Amla Hair Oil, Odonil, Vatika Oils and Shampoo, Sanifresh.
- Annual Sales and Budget phasing plans, Trade Relationship programs, Quarterly / Monthly sales performance analysis and review.

Achievements:
- Successfully managed an annual trade marketing budget of a INR 100 million to deliver on sales top line for both Hair and Personal Care category.
- Developed and implemented a 'Task-in-trade' methodology to the Trade Marketing function.
- Credited with several 'firsts' as Trade Inputs to achieve brand objectives.

Responsibility:
- Managing a complex sales & distribution network comprising of - Health Care, Personal Care, Medico Marketing and Salon Verticals.

Achievements:
- Successfully revamped Urban distribution network employing technology to enhance retail coverage.
- Developed and implemented a robust Assured-Return-on-Investment (ROI) model to ensure strong channel partner relationships.

- Led company’s sales team for region of Andhra Pradesh - Urban and Rural business.

Responsibility:
- Manage sales across West U.P and Uttaranchal
- Leading a team of 15 direct members servicing a distribution network comprising of 114 direct customers and 48 sub-distributors

Achievements:
- Set up first Super Distributor network in the company resulting in a quantum increase in coverage.

Started career with Dabur India Ltd. as Management Trainee - 2007 and thoroughly trained in all functions of FMCG industry and groomed for taking on cross-functional and higher managerial roles through Dabur India’s acclaimed Young Managers Development Program (YMDP)