Saddam Mustafa, Regional Sales Manager

Saddam Mustafa

Regional Sales Manager

Humax Gulf FZE

Location
United Arab Emirates
Education
Master's degree, Engineering Management
Experience
16 years, 2 Months

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Work Experience

Total years of experience :16 years, 2 Months

Regional Sales Manager at Humax Gulf FZE
  • United Arab Emirates - Dubai
  • My current job since March 2015

 Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans; resolving problems; identifying trends; determining system improvements; implementing change.
 Manage and build relationship with company’s dealers and distributors in entire MENA region; maintaining competence and commitment to product.
 Generate new leads for the brand and dealers by identifying, qualifying and developing business opportunities

Product Manager at Sony Middle East and Africa FZE
  • United Arab Emirates - Dubai
  • My current job since January 2013

In charge of Home Entertainment Product Marketing
 Responsible for product line & sample management.
 Regional product marketing and introduction to Business Partner, relevant department.
 Product training for showrooms sales men & merchandisers.
 Product comparison analysis with Competition Product Information and Conduct Customer insight survey
 Create USP of Benefits, Usage & Features (BUF) strategy, Recommend Bundling strategy
 Annual Business Planning for A/V products. (Marketing 4P strategy)
 Work closely with each Area Marketing team for total business control, handling model selection, transition plan etc.
 Monitor competitor pricing and take timely corrective actions. Maintain updated Price Maps & recommend price changes.
 Create a V-Launch (Product) schedule with Gantt chart including responsibilities, timelines etc.
 Monitor and Analyse sell in and sell through data in key markets.
 Undertake regular market visits to key markets for market updates.
 Maintain and Analyse Distributor/C4/POS data in order to predict future trends and prepare for future market demands.
 Conceptualize, plan, develop and executive appropriate Advertising Material (ATL/BTL)
 Create content (Product catalogue/flyer, website, FB posts, training material, etc.) to articulate the benefits of products to the world.
 Propose methods for improving product sales talk & feature demonstration to end users & business partner.
 Provide necessary inputs to Product Planning Department at Tokyo for existing line up as well as future line up.
 Liaise regularly with business partners on issue pertaining to availability / sales of products and appropriate display for the same.
 Digital Field Expert & conducting field test whenever it needed
 Responsible of Digital Country Expansion, Digital Migration news and monitor Analogue switch off date in MENA
 Lobbying with regulatory authority & governmental bodies on DTT and obtaining country DTT minimum specification

Regional Sales Manager at Satline Trading LLC (KAON middle East FZCO)
  • United Arab Emirates - Dubai
  • September 2010 to December 2012

. Responsible of all the Retail & whole sales of KAON satellite equipments, LNB's and Set-Top-Box (DVB.S, DVB-T & IPTV).
. Representative of Hyundai Telecom (LED Light, Home Automation, CCTV System) & Huawei (Mobile, Networking)
. Consulting and collaborating with company executives, and proactively reviewing the outcomes of the company's sales efforts.
•Responsibility of managing the projects, with a Sales and Technical Force, Supporting overseas customers and suppliers for processing their orders
•Sales and marketing activities in the local and overseas markets, sales distribution and administration, creating new markets, organizing exhibitions, seminars, advertisements and promotions, marketing products, launching new models, fixing target and prices, preparing forecast and sales reports, fixing schemes and commission/incentives to the sales team, dealers, agents
•Business trips to overseas countries for marketing products, giving products training and demonstration to the customers etc. the name of Allah, the most merciful and the most
•Finding potential distributors and agents among the markets
•Preparing analysis reports of markets, models, sales volume and enquiries
•Market survey of competitive products and own brands and passing this information to the production line and R&D
•Replying enquiries, introducing new companies, publishing products information
•Review market and competitive information submitted and utilize output in decision making
•Determine sales areas and targets for potential clients
•Achieving target sales within defined timeframe
•Managing costs within the allocated budget
•Deliver high quality product architecture presentations and demonstrations
•Provide guidance, direction and assistance in the resolution of customer issue
•Manage all technical issues and transfer of knowledge to all targeted partners
•Supervise and ensure Quality Assurance testing (QC) and provide transparent reporting

Sales Manager at W M for Marketing & Distribution
  • Sudan - Khartoum
  • May 2010 to June 2010

* Develop and execute a territory sales plan to accomplish monthly, quarterly, and annual revenue objectives.
* Inspire and motivate team through clear constant communication, creation of a culture of customer driven talent with an opportunity to grow and consistently challenge team with both realistic and stretch goals.
* Develop account strategies to grow current client revenue while growing new business exponentially.
* Ensure Republic Media sales policies and procedures are reliably implemented.
* Provide regular and timely feedback, forecasts, reports, competitive information and field intelligence.
* Ensure optimal market coverage, professional client engagements, increasing awareness of products, and services.
* Deliver monthly performance assesments, evaluation against competitions, opportunities, etc.
* Identify, coordinate, and attend all appropriate local marketing and advertising association events.
* Ensure optimal market coverage, professional client engagements, increasing awareness of products, and services.

Commercial Executive Officer at Sudacem Silos for Investment (part of the Orascom Group)
  • Sudan - Khartoum
  • January 2006 to December 2007

Responsible for scheduling the Vessel and customer dispatch quota
In-charge of all the commercial invoices and follow up with the customers
In charge of arrange the vessel schedule
Responsible of day to day dispatch movements
Acted as liaison between the company and all the stakeholder
Prepare the Commercial and performer invoices
Promotes for the company policies
Ensure the customer satisfactions at all the levels are successfully met
Survey the market for any new opportunity
Documentation all the sales movement in timely manner
Assist the Commercial Director in all day to day activities
Find and open new potential market
maintain excellent relation with the Sudacem key customers

Airport Service Agent at Saudi Arabian Airlines
  • Sudan - Khartoum
  • June 2005 to September 2005

Preparing the boarding pass for the flight.
Meet inbound flights and brief crew members of outbound flights.
Ensure passengers board the correct aircraft safely and stairs are positioned correctly.
Check-in Agents check passenger identification, allocate seats, weigh and label baggage and ask specific security questions.
Produce relevant reports & flight manifesto.
Send copy of flight plan to the control tower & airport authority.
Arrange & transfer the passengers to the hotels in case of flight delay.
To ensure passengers are adequately briefed and their needs satisfied during delays and disruptions.
To assist as required with the pre and post flight work

Education

Master's degree, Engineering Management
  • at University Putra Malaysia
  • December 2009
Bachelor's degree, Mathematics & Computer Science
  • at Alneelain University
  • September 2003

Specialties & Skills

Digital TV
Channel Management
Product Marketing
Research and Development
Computer

Languages

English
Expert

Training and Certifications

Comperhensive Accounting Software System (Training)
Training Institute:
Yemen Soft Company
Date Attended:
June 2010
IT, Hardware Maintenance, Software, Networking (Training)
Training Institute:
Al Baraka Bank
Date Attended:
February 2004
Marketing Skills WorkShop (Training)
Training Institute:
Gillette Company
Date Attended:
June 2004