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Sadeem Al-Mahmied, Head of Marketing, Branding and Promotions

Sadeem Al-Mahmied

Head of Marketing, Branding and Promotions·Qatar Airways

Qatar

Master's degree, International Business

Work experience

Total years of experience: 10 years, 3 months

Head of Marketing, Branding and Promotions

February 2013 - September 2014

Qatar Airways

Doha, Qatar

February 2013 - September 2014

 Brand Management and Development for Doha International Airport (DIA)
 Brand Management and Development for Hamad International Airport (HIA).
 Preparation of action plans and media plans for the soft and the full opening of HIA.  Preparation of Marketing and Events plan for both airports.
 Annual marketing budget planning and forecasting.
 Liaising with the PR team in organizing different events.
 Work closely with Qatar Airways corporate communications and marketing teams in
different projects.
 Revise and pre-approve all copywriting materials.
 Liaise with all DIA/HIA departments and stakeholders in relation to any branding
requests.
 Member of the marketing department tenders committee.  Member of Qatar Airways Value steering committee.

Company industry:
Airlines
Job role:
Management

Events Supervisor

September 2009 - July 2012

qatar solar technologies (qstec)

Doha, Qatar

September 2009 - July 2012

To plan and supervise high level events:
- Value Chain presentation to H. H. Sh. Moza bint Nasser Al-Misnad and high profile board members from QF.

Company industry:
Other Business Support Services
Job role:
Marketing and PR

Head of Marketing

September 2008 - September 2010

Qatar Tourism and Exhibitions Authority

Doha, Qatar

September 2008 - September 2010

• Brand Management and Development.
• Advertising: Evaluating offers and dealing directly with publishers.
• Presenting QTA in Local and International events, media interviews and press.
• Work closely with the PR agent and monitor all press releases related to QTA.
• Monitor QTA’s Website and internet profiles and supervise the team in charge.
• Managing QTA’s promoting campaigns and promoting materials.
• Manage QTA’s Local and International Sponsorships.
• Work closely with the Promotions and abroad exhibitions section in all issues related to promoting and marketing Qatar as a destination.

Company industry:
Public Administration
Job role:
Marketing and PR

Economic Relations Specialist + Member of Qatar Free Zone steering committee

April 2005 - July 2008

Ministry of Economy & Commerce - Minister’s Office

Qatar

April 2005 - July 2008

Economic Relations Specialist + Member of Qatar Free Zone steering committee

Company industry:
Public Administration
Job role:
Administration

Assistant Cash and Bank Accountant

December 2003 - March 2005

Dolphin Energy Limited

Qatar

December 2003 - March 2005

*Process Employees and Vendors Payments.
*Prepare monthly Cash Call.
*Monitor cash balances.
*Prepare monthly bank reconciliation
*Correspondence with Bank personnel.
*Administer petty cash disbursement.

Company industry:
Oil & Gas
Job role:
Accounting and Auditing

Education

London Metropolitan University

July 2008

July 2008

Master's degree, International Business

United Kingdom

GPA (point): 3.16 out of 4

GPA (point): 3.16 out of 4

University of Petra

February 2003

February 2003

Bachelor's degree, BA in Finance & Banking

Jordan

Skills

Fast Learning

Expert

Problem Solving

Expert

Social Skills

Expert

Communication Skills

Expert

Hardwork

Expert

Oracle Forms

Expert

Adobe Photoshop

Intermediate

Effective communicational and interpersonal skills

Expert

Easily adaptable to new technology and procedures

Expert

Windows: MS Office 2000, XP and 2003

Expert

SAP : AC 010, AC 040

Intermediate

Hardwork

Expert

Fast Learning

Expert

Problem Solving

Expert

Social Skills

Expert

Communication Skills

Expert

Languages

Arabic

Expert

English

Expert

French

Beginner

Training and Certifications

Certifications
The Art of Protocol and Etiquette
Jan 2009
Airports Marketing - IATA
Oct 2013
Certified International Events Manager Masterclass
Apr 2009
Computer-based Financial Analysis Feasibility Studies
Jun 2004

Training
Influencing with Impact
Qatar Airways - Group Learning & Development
Nov 2013
Five Star Leadership (FSL)
Qatar Airways - Group Learning & Development
Feb 2013
Special Assistance Team Training
Qatar Airways - Group Safety and Security
Mar 2013
Tourism Marketing Planning
World Tourism Organization(WTO) and Qatar Tourism Authority
Jan 2010
Training in Customer service and Accounts department
BNP Paribas Bank - Doha
Sep 2000
Training in L/Cs and Guarantees Department.
Qatar National Bank – Foreign Trade Department
May 2003
SAP Overview
SAP Arabia
Jan 2004

Hobbies and interests

Swimming, Jogging, Traveling, Painting