VP of Marketing and Business Support
Nana App
مجموع سنوات الخبرة :8 years, 1 أشهر
Recruited by the CEO to fuel explosive growth, profitability, and market leadership, and growing the business model within the q-commerce industry in Saudi Arabia and Egypt. Led marketing, branding, corporate communications, public relations, data analytics, and customer service functions.
● Triggered 250% growth in revenue YoY through marketing launching dark stores in new cities and areas, and expanding other business verticals.
● Boosted sales performance by 4X orders in 2022 January by launching a mega campaign, positioning NanaExpress as the cheapest and fastest delivery in the kingdom, and maintaining incremental growth further.
● Drive client awareness, consumer engagement, and leads by maximizing the entire media mix, including traditional and digital display advertising, retargeting, SEO/SEM, email, and web-based marketing.
● Secure projects and generate industry thought leadership by forging strong customer relationships and experience.
● Catapulted Nana Data Centers' total awareness by 200% and unaided awareness by 300%, leading the rebranding initiative. The
revamped logo and digital presence, re-positioned the company in the grocery and e-commerce market to be at the top.
● Generated 18% growth in orders MoM and 27% new customers MoM by designing, crafting, and implementing marketing
strategies across different channels and executing the plans.
● Managed business development opportunities that resulted in a 40% increase in partnerships.
● Oversaw and guided brand marketing programs to optimize user product experience including market research, competitive
analysis, consumer segmentation studies, pricing tests, and usability A/B tests.
● Identified products and stores' “target markets” by utilizing detailed market research, specific population demographics, and
lifestyle data of the type of customers we targeted.
● Structure the Marketing Division, hire and manage talents to achieve Nana's goals and deliver on marketing KPIs; providing
ongoing feedback and coaching on performance.
● Managed the C-Suite, Board, and Investors Relations through frequent meetings about the overall business performance
Brought in by the Chief Brand Office (Germany) and the Chief Marketing Officer (KSA) to accelerate marketing planning and delivery, refresh the brand identity, and reorganize the marketing structure. Spearheaded brand and marketing initiatives, steering planning and execution of product roadmaps and go-to-market strategies, and oversaw consumer relations and marketing communications, optimized through consumer research and insights.
● Lifted local market share by 18 points and spiked brand prominence by 23%+ in all key brand delivery categories by launching the Ramadan campaign and newly refreshed brand.
● Built a loyal brand following by actively engaging potential customers daily through social network channels such as Facebook, Twitter, and Snapchat (150, 000+ followers per channel), newsletter, and customizable reminders.
● Generated 15% growth in orders MoM, and 17% new customers MoM by designing, crafting, and implementing a marketing strategy across different channels and executing the plans.
● Oversaw and guided brand marketing programs to optimize user product experience including market research, competitive analysis, consumer segmentation studies, pricing tests, and usability A/B tests.
● Identifying the key value proposition, consumer needs, and value to the business to provide strategic direction on the product, experience, and/or communications initiatives.
● Translating consumers' insights into actionable brand ideas and stewarding ideas through the creative process from brief to execution.
● Secured the Starbucks partnership through collaboration with the Sales and Operation division and developing marketing strategy and plans.
● Worked closely with the Sales team to onboard new clients and manage the partnership by developing the daily marketing materials that improve traffic to the restaurant and increase sales.
● Managed the budgets and the media buying, and developed marketing plans that focused on the ways our business was promoted, how to increase our customer base, how to generate profits, and where new growth opportunities could be located.
● Supervised and executed the sponsorship of Riyadh season 2021 through several plans and activities with external agencies and in-house.
● Managed the C-Suite, and the German team of executives and leaders through frequent meetings about the overall business performance, and set goals and targets.
Activating brands through digital or/and on-ground activations, and social experiments in order to generate leads, drive awareness,
and increase loyalty and sales. Worked with international and local brands, like developing the customer journey within Al Nahdi pharmacies, Sony Ericsson, Goody Peanut Butter, Castrol, and others.
● Daily management, tracking, and reporting of performance for all social channels.
● Provide strategic direction on the product, experience, and/or communications initiatives, identifying the key value proposition,
consumer needs, and value to the business.
● Energetically promoting the company’s purpose, vision, and ownership of its values and strategic objectives; building strong
relationships with key seniors across other business units and divisions.
● Partnered with clients to support them accomplish business results by delivering strategic marketing, and innovative
communications support.
● Established and sustained healthy working relationships with clients to start substantial networking opportunities for the company
to raise capital and source deals.
major in graphic design
لقد تم حذف الرابط بسبب انتهاكه لسياسة الموقع. يرجى التواصل مع قسم الدعم لمزيد من المعلومات.