Digital Advisor to the Vice President of Digital Sales
STC Channels
Total years of experience :16 years, 10 Months
Works closely with General Managers and their teams on building digital strategies and developing business and operation planning to grow the business.
Monitor and evaluate all digital channels performance and sales revenues.
Performed workshop to illustrate objectives and measure KPIs as well as to issuer alignment within all digital activities and channels.
Utilizing Business Intelligence tools for data analysis and reporting to support decision making process.
As the Head of Innovation and Digital - Digital and Marketing, benefiting the business through the digitalization principles that has not only changed consumer behavior but also evolved marketing from traditional outbound, standardized, one-shot campaigns into continuously integrated campaigns.
Offering tailor-made solutions for each customer as a part of Digital and Marketing Division while leading business, in all digital change, and driving the vision on digital initiatives.
Heading digital marketing team who plan and execute all digital marketing activities and ensure that the different digital roles cover the overall digital marketing expertise required to achieve the business goals.
Developing and sustaining customer centric and Omni-channel business approach in Innovation and digital arena through Digital Marketing, Data and Analytics and e-Channels Development thereby developing customer and product discovery to understand customers’ needs.
Built the Digital Communication strategy for the organization and re-developed their online presence addressing Owned, Earned and Paid Mediums.
Structured and headed the Digital Communication Team, responsible for steering digital marketing activities, social media management, customer service and online development geared towards providing service excellence and developing a world class online presence for the organization.
Provided leadership to the Digital Marketing Team spanning SEO and SEM professionals, website developers and designers, social media and digital media campaign managers to offer international standards digital solution for the benefit of the client.
Functioned as the key point of contact for clients for the online services and digital management matters while building strong and long-term relationships with clients.
Setting digital strategies and suggesting, designing and implementing digital projects to increase customer ROI.
Presenting Digital marketing 360 strategies to clients and reported on web performance metrics and digital media campaigns performance.
Administered all digital and online projects to issuer deliverables that meet the clients’ goals and objectives.
Trained professionals on various aspects of digital marketing principles; on how to harness the power of Digital Marketing as a core element to the marketing strategy, which includes trainings on Search Engine Optimization (SEO), Pay Per Click Marketing, Email Marketing, Digital Display Advertising, Mobile Marketing, Social Media Marketing, Website Analytics; and how to combine all the disciplines in order to build a comprehensive digital marketing strategy for their business/organization.
Held accountable for developing, executing and delivering the company’s digital/online marketing strategy, planning includes online, new media, website, e-banking to drive the business forwards through key marketing channels.
Looked after online branding, communications and campaigns through the bank website, email marketing, building the online community, attracting new customers, search engine optimization, and search engine marketing.
Involved in reviewing technologies and exploring new developments in the digital landscape to find ways to more effectively deliver the communication and business objectives.
Led over all communication to drive leads and ensure through gap analysis, appropriate support to correct performance within cost effective targets.
Enhanced the look and feel design, usability, accessibility, content and conversion points of the bank web siteas well as the online banking solution.
Proactively worked with the Business Development Managers and/or IT Managers to plan and implement all online marketing campaigns including digital campaign collateral.
Appreciated for garnering the use of digital media to support the bank’s product strategy, and support the overall bank communication and branding strategy
Leading the web designing and developing team to assure successful implementation of online portals to meet the business objectives.
Digitalizing the offered workshops, seminars, conferences offered by the organization through the development of online portals and digital identities.
Managing the front-end of the intranet and internet sites to enhance service offering.
Web sites planning and designing, clips and animations, online games.
Managing the front-end of the intranet and internet sites to enhance service offering.
Dissertation: “Social Networkers’ Attitude towards Online Social Networking”
Graduation Project: “Online Management System”
