Head Of Business Development
Homzmart
Total years of experience :14 years, 1 Months
- Built and set-up the Business Development Department (Acquisition, Account Management, B2B, Retail and Partnerships departments), including functional processes and workflows, KPIs, organizational structure, and roles and responsibilities
- Exceeded SKUs launch target by 300% (target was 3, 000 SKUs) over 6 main product categories by growing vendor relationships and sellers from 40+ to 350+ within a year, and acquiring customer-targeted items
- Partnered with leading governmental and private sector entities, namely, Ministry of Finance, Nestle, Resal, Adaa, Tabby, Tamara, STC, Dsquared, King Faisal Specialist Hospital, Mazaya, Al Rajhi Bank, Amex, among others
- Grew GMV by 9% (SAR 7.35 million) by 2022 through launching the Cost-per-Sale affiliate program with over 100+ affiliates and by 3% (SAR 2.78 million) in 2023 through B2B projects namely with Misk Foundation, The Gulf Health Councel, Al Sabti Legal Consultants, Grids design office, and RMZ.
- Increased marketing efficiency (spend cost dropped from 50% to 25%) by supporting the marketing team in crafting targeted digital marketing ads and campaigns, as well as analyzing product sales to target critical categories
- Led and managed 8 FTE employees locally and 2 FTEs globally
- Currently responsible for the launch of the first Homzmart Offline store in KSA.
- Enabled JustMop KSA market entry and launch by generating leads and growing strategic partnerships within the kingdom
- Launched 6 new service/product verticals in Car Washing, Beauty, Deep Cleaning, Pest Control, and Covid home testing
- Developed SEO and digital marketing strategy that grew the app users by over 50K+ active users in a year
- Spearheaded a UX/UI re-design initiative project to enhance JustMop’s user journeys and experiences
- Drove Dokkan Afkar’s SKUs by 166.7% (3000 to 10000 SKUs)
- Raised average monthly sales from SAR 1.2 million in 2017 to SAR 2 million in 2018 and SAR 2.42 million in 2019
- Introduced the Marketing Direct Fund (MDF) and raised over SAR 320K+ in sales in 7 months
- Grew global budget from SAR 50K to SAR 800K in 2 years after introducing global direct purchasing in Dokkan Afkar
Introduced and Managed the Following Brands in KSA:
- Moshi ( Apple Approved Accessories )
- FitBit ( Fitness Tracker )
- Uniq ( Mobile Accessories )
- iCon ( Mobile Accessories )
Clients :
- Jarir
- Extra
- Virgin
- Al Haddad
- iZone
- Tokyo Games
Among Many Others
- Closed deals with major companies like (Virgin Mega Stores, Panda, I-Macit, Kube3) and a series of small electronic shops along Khalid Ibn Al Waleed Street
- Directed social media marketing campaigns, and personally established and managed Genx’s website, Facebook, and YouTube pages
- Co-managed the graphic design company working with MTC Co. (Brilliant Studios)
- Responsible for Aramco Vendor registration, and prepared the items for the tenders
- Held key account sales (Danube, Panda, and Manuel)
- Created new accounts for (Virgin Mega stores, Al Rasheed bookstore, Al-Fonoon, and Al Faris) among others