Modern Trade Customer Manager
Mondelez International
مجموع سنوات الخبرة :20 years, 10 أشهر
Develop trust relationships with a portfolio of major clients to ensure they do not turn to competition.
- Acquire a thorough understanding of key customer needs and requirements.
- Expand the relationships with existing customers by continuously proposing solutions that meet their
objectives.
- Ensure the correct products and services are delivered to customers in a timely manner.
- Serve as the link of communication between key customers and internal teams.
- Resolve any issues and problems faced by customers and deal with complaints to maintain trust.
- Play an integral part in generating new sales that will turn into long-lasting relationships.
- Prepare regular reports of progress and forecasts to internal and external stakeholders using key
account metrics.
- Allocate new accounts and tasks to team members
- Monitor team performance and give guidance when needed
- Provide strategic insight to clients’ programs
- Oversee execution, analysis and optimization of marketing plans
- Communicate with clients daily to ensure satisfaction
- Review recommendations for ad and communication campaigns
- Manage accounts’ financial aspects (budgets, contracts, fees etc.
- Report on activities and accounts
Maximized sales and achieved the agreed marketing and sales objectives.
- Established sales routes and maximized sales growth.
- set up detailed data base for key accounts and wholesalers.
- Served more than 200 outlets.
- Managed a sales fleet of 12 trucks and around 50 staff.
- Developed a new unified long-term agreement for Major trade channels (Key accounts & Wholesalers)
as per company standards.
- Developed Sales Supervisors Incentive Plan.
- Developed Trade Competition.
- developed Salesmen Incentive Plan.
- Sales volume forecasting for all trade channels.
- Developed Organized Trade reporting system as per company standard.
- Trained and supervised merchandiser.
- Coordinated launch of new or improved products.
- Planned and executed customer and consumer promotions.
- Supervised Key accounts sales force - total 20 staff including pre-Salesman and Merchandisers.
- Set targets for sales force and monitored achievements.
- Controlled merchandising force and planned their activities.
- Market development in the Key Accounts sectors.
- Attended product development and management meetings.
- Market survey on competitor’s activities. Developed a merchandising strategy.
- Trained and supervised merchandisers.
- Controlled redemption activities for all promotions.
- Covered the major accounts, super markets and whole sellers.
- Listed new SKU with highly professional presentations.
- Opened new markets and gained highly communication skills.
- Gained highly selling skills experiences-Order close.
- Gained experience with the distribution pipelines approach.
- Sales to wholesalers & retailers.
- Sales improvement in wholesaling area via sales increment vertically & horizontally.
- Open new markets.
- Keeping very well communication with the wholesalers.
- Controlling cash short collection.
- Reporting to R.S.M.
Bachelor degree
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