Senior Manager of Marketing Research
HSAGROUP
Total years of experience :15 years, 11 Months
• .• Led and managed the marketing research and data analysis team.
• Developed and executed core marketing research strategies.
• Analyzed consumer insights and reviewed retail and wholesale market research.
• Planned, managed, and executed strategic studies.
• Provided strategic recommendations to management based on research findings.
• Analyze market and consumer insights and conduct feasibility studies and valuation of strategic commodity companies such as YCFMS, NCCY, YCRY.
• Contribute to the product development and innovation of strategic cement and basic products such as flour and sugar, and formulate growth strategies for the company
• Developed marketing, advertising, and promotional strategies.
• Managed the brand and increased its market share.
• Developed advertising and promotional materials.
• Monitored performance and analyzed data.
• Managed operations and the team.
• Led the marketing and sales team and achieved specified sales targets.
• Developed and implemented marketing and sales strategies to increase the company's market share.
• Managed key customer relationships and enhanced communication and interaction with them.
• Market restructuring and distribution management.
• Planned and coordinated marketing campaigns for a range of products.
• Analyzed market trends and guided product development and innovation.
• Managed and enhanced the brand through innovative marketing strategies.
• Conducted marketing studies and research to evaluate product performance and analyze market trends.
• Gathered and analyzed data to uncover marketing opportunities and improve product strategies.
• Prepared reports and strategic recommendations for marketing based on research findings.
• Developed and executed marketing strategies for a range of company products.
• Conducted targeted research and analysis to understand market needs and guide marketing efforts.
• Created effective marketing materials such as promotional content and sales presentations.
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