Account Manager
Mojo Advertising
مجموع سنوات الخبرة :13 years, 5 أشهر
Managed a client portfolio of USD 3.77 million with an overall portfolio growth
of 36% year on year.
Worked as a video and radio Production Manager and Art Director for Mondelez
(Tang), Noon.com, Johnson & Johnson, Kraft Heinz, Invisalign and Dubai Airports.
Managed a merchandise procurement and production budget with various 3rd
party supplier for USD 1.2 million.
Led brand awareness & go-to-market communication strategies that involved
360 degree launch plans and managing relationships with media, event,
production houses and other 3rd party suppliers..(Dubai Airports, Kraft Heinz
and Pernod Ricard).
Developed digitally-focused business and marketing solutions for clients
Drive business growth through existing clients by developing a proactive action
plan in order to meet client retention and budget targets
Ensure the timely and successful delivery of campaigns according to customer
needs and objectives
Developing, managing and reporting campaign budgets.
Negotiate contracts and close agreements with clients and various 3rd party
suppliers.
Weekly/Monthly progress reporting on campaign to various stakeholders.
Key Projects and Accomplishments
Brand rebrand and launch
Dubai Airports new brand identity in 2019 through an integrated
communications campaign and events
Communication strategy
Created and managed the communication strategy for Dubai Airshow for
2015, 2017 and 2019.
Created and managed the communication strategy for ATM - Dubai Airports
from 2016 to 2019.
Events
Eye On Earth conference - Conducted a global sustainability conference with
worldwide communication touch points to create a global awareness about
sustainability.
Power of gentle conference - Johnson and Johnson
Digital Launch
Digital Launch - Off Road Mania Campaign - Launch in Oman. Kuwait and
KSA in 2019 which integrated Social Media platforms with a WhatsApp bot
to create a new type of FMCG promotion.
Launched Invisalign's online presence in KSA and Dubai through an integrated
campaign.
Successfully launched Blenders Pride by Pernod Ricard.
Key Clients - Emaar Hospitality Group, IFFCO (Tiffany Break), Dubai Airports, Virgin
Mobile, Noon.com, Mondelez, Pernod Ricard and Invisalign.
Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and
segments.
Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers
and their current and future needs, and monitoring the competition.
Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign
development and go-to-market strategies, complete with formal proposals and recommendations on tactics.
Manage content and updates for customer and internal touchpoints, establish budget guidelines, participate in events, document
business processes, and provide additional sales support.
Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs,
strategies, and budgets.
Brands - Baituti Home, Baituti Design and Play, BinHendi Play and BinHendi Corporate.
Supporting the development and execution of the online marketing strategy
for the platform.
Oversaw the integrated social media content and strategy to validate and
grow the conversation of the platform with consumers.
Manage quarterly financial budgets and reports.
Responsible for developing and managing corporate partnership for
GrouponWorks (CSR) and Groupons Loyalty programme.
Provided research and analytics to sales team to create better offers.
Supported team leaders to develop KPI's for their sales force.
Part of the team the created the Groupon loyalty card in partnership with
VISA.
Created the company's Marketing and PR strategies to increase profile and
build brand awareness through relevant data analysis and reporting.
Conducted monthly events to build the memberships and consumer network.
Worked closely with partners to develop custom monthly promotional
strategies.
Launched and managed DineDubai - HNI dining loyalty programme.
Generated high revenue and profitability b growing the partner network from
50 to 350 members.
Key Projects and
Engaged with clients to discuss, identify and meet their advertising
requirements.
Worked closely with clients to develop and manage their advertising budget.
Coordinate and manage all promotional activities on ground.
Worked with the account manager/director to brief media and creatives and
assist with the formulation of marketing strategies
Supported internal teams with market research
•Worked with Wild Wadi as a consultant to provide recommendations on brand image and target marketing regarding the customers’ journey through the park and experiences. (2007-2008). •Worked for Panache Interiors for a marketing research project regarding the location of a new store (2008).