Sahan Keerthisoma

• Owned annual marketing strategy and AED 4M+ budget allocation across GCC markets, aligning brand initiatives with revenue and lead pipeline objectives through structured marketing plan and content strategy.
• Delivered 45% marketplace growth within 8 months across Amazon & Noon through listing optimisation, SEO, and targeted performance campaigns driving e-commerce expansion.
• Increased CTR by 78% and reduced CPC from AED 23 to AED 6.41 via Google Ads & Meta Ads optimisations, contributing to 18% revenue growth across digital channels.
• Led influencer marketing campaign for Air Nova air purifier launch — 10 influencers, 1.3M+ views and 36K+ engagements across TikTok & Instagram.
• Grew Instagram following from 700 to 3, 000+ and Facebook from 17 to 1, 300+ within 7 months through consistent content strategy and paid amplification targeting multicultural GCC audiences.
• Relaunched Shopify website to enhance lead generation and conversion rates for B2B project pipeline.
• Directed 3 external agencies (Digital, Trade Marketing, Website Development) ensuring aligned brand execution and adherence to brand guidelines across all channels.
• Reduced non-performing spend by 30% through performance-driven budget reallocation and monthly ROI reporting.
• Launched new product lines (LED lights, fans, air purifiers) across trading, e-commerce, and B2B projects verticals.

• Led 32% increase in sales revenue for 5 lash & brow, spa & waxing brands across 5 GCC countries (UAE, KSA, QAT, OMN, BAH) through strategic brand & marketing plans.
• Developed and executed strategic brand & marketing plans, achieving corporate targets through ongoing market trend analysis and reporting.
• Launched a private label brand capturing 18% market share within its first year.
• Developed social media campaigns driving a 37% ROI across GCC countries.
• Leveraged market research to acquire & develop a new brand \[Voesh NY\], generating AED 1 million revenue in Q1.
• Executed brand launch events & beauty exhibitions across GCC to generate leads & sales.
• Spearheaded internal communication to ensure alignment of brand plans with Sales, Demand Planning, Regulatory & Education teams.
• Optimized inventory through regular analysis, identifying product movement & excess stock to adjust plans.
• Secured a 20% marketing rebate from suppliers to support brand-building initiatives.

Furnishing Personal Care\]
• Successfully managed brands like Harris Brushes & Rollers, Brush Master & JAT Care, achieving consistent YoY category growth.
• Developed and executed data-driven country marketing plans, expanding brand reach by 42% through strategic trade partnerships.
• Spearheaded a 73% increase in paintbrush & roller market value (LKR 220 Mn to 380 Mn) within two years using targeted ATL & BTL campaigns, solidifying the brands #1 market position.
• Executed impactful influencer marketing campaigns across Facebook, Instagram, YouTube, and TikTok, achieving significant brand awareness growth among the target audience and further strengthening the brands #1 position.
• Increased brand equity score (Nielsen research) by exceeding 6 and boosted market share by 5% points (31%) in 2 years through impactful ATL, BTL, and TTL campaigns.
• Secured a 151% ROI through a successful brand activation campaign with the countrys #1 radio station, driving significant sales uplift.
• Leveraged my role as a 3+ year spokesperson for Orkla House Care UK to foster a strong relationship, securing a 12% discount on purchases.
• Managed Brand Equity Studies & Retail Audits with reputable research firms to gather valuable market insights informing product development and market expansion strategies.

• Led a project to optimize distribution effectiveness by implementing sales force automation and strategic trade coverage plans.
• Developed data-driven dashboards to track the performance of new brand launches (JPGL Red, Navy Cut, DTOLL Blue, Gray) and facilitated informed decision-making with top management.
• Streamlined distribution channels to achieve efficiency in volume growth, reduce cost, and effective delivery timeframes.